How to increase your restaurant sales and reach new customers in a post-pandemic industry

The last 18 months have been extremely tough for the restaurant industry. Despite these challenges, Restaurants have demonstrated their incredible resilience. Some, like Madame Vo, found ways to generate revenue by incorporating takeout and delivery into their restaurant model. In contrast, others, like Pig & Khao, found other avenues to reach customers, such as meal kits. 

While we don’t know what the future holds, there is one thing we know for sure: independent restaurant operators are incredibly resilient and innovative. 

As you embark on a post-pandemic environment, you must build a hybrid restaurant model to reach customers on-premise and off-premise. Here are 6 strategies to help you increase your restaurant sales this summer and thrive in the post-COVID-19 industry.

Build a social media presence


There are 4 billion social media users globally, which means there are 4 billion people just waiting to get excited about your Restaurant’s dishes. Developing a social media strategy can help you reach new customers, grow your on-premise and off-premise business, and build a loyal following. Wondering how to get started? Here are four tips:

Choose the right social media platform

While there are 4 billion active social media users worldwide, not everyone uses the same platform. You must understand who your target audience is and the social media platforms they utilize.

Promote discounts and loyalty programs on your social media channels

Rewards and discounts incentivize existing and new customers to visit your restaurant or order takeout and delivery from your Restaurant. Promoting your deals on social media is a great way to re-engage your followers and drive sales directly to your Restaurant.

Share engaging and authentic social media content

Today, more and more social media users crave genuine social media content that gives a glimpse into the brand identity of their favorite restaurants. Not sure where to start? Check out our latest post featuring social media post ideas to inspire your strategy.

Offer your customers a way to order takeout and delivery directly from your social media profile

You’ve built a social media following–but how do you precisely capture sales? By offering customers the opportunity to order takeout and delivery directly from you.

Offer customers the opportunity to order online–directly from you

A whopping 92% of restaurant diners who are fully vaccinated say they’ll stick to ordering online with similar if not increased frequency as they did during the pandemic. Meanwhile, a mere 8% say they’ll return to their pre-pandemic dine-in habits.

For owners and operators eying ways to boost restaurant sales, these stats suggest digital ordering capabilities will be critical for restaurants- even after vaccines are readily available and adopted.


According to the National Restaurant Association, 64% of delivery customers want to order directly from restaurants. Offering a branded online ordering experience to your customers is also a great way to build a direct relationship with your customers.

That's why we made Grubhub Direct, a commission-free platform designed to help you reach loyal diners and build your online brand

Grubhub Direct online ordering example

With Grubhub Direct, you can drive customers to your very own online ordering website, customized just for your Restaurant, and build stronger customer relationships using detailed customer data and loyalty tools. In addition, restaurants receive access to a full suite of technology solutions, at no extra cost, including:

  • Website design tools
  • Customer relationship management (CRM)
  • Order management technology
  • Management portal
  • Loyalty and promotions tools

Ready to get started with commission-free online orders? Sign up with Grubhub Direct today!

Open a Virtual Restaurant

Euromonitor International’s market research firm estimates the virtual restaurant market will hit a massive $1 trillion by 2030. So, what is a virtual restaurant, and why have they become so popular?

  • Virtual restaurants provide a way for brick-and-mortar restaurants to bring in new orders, customers, and delivery sales without opening a new physical location quickly. Typically, virtual restaurants can launch in about ¼ the time of a physical restaurant concept- at a fraction of the cost.
  • By launching a brand new delivery-only restaurant concept from your existing kitchen with a special menu and cuisine type, you can reach an entirely new set of customers, including customers who typically don’t order from your business. 
  • You can grow your business and increase sales without adding overhead costs by using the same staff, ingredients, and kitchen to operate your virtual restaurant concept, sot here’s little to no new costs. 

But don’t just take our word for it. Ric Gruber, the owner of Billy Brick’s Wood Fired Pizza, found a way to successfully leverage virtual restaurants during COVID-19 and build a new revenue stream into his model. 

Check out our latest webinar Exploring Growth Now: Hear from an Owner Who Made it Happen, to learn how to bring in additional revenue through multiple virtual restaurant concepts.

Build community with event marketing

The restaurant industry is built on hospitality, and that means being friendly and building a rapport not only with your existing customers but with strangers who could become part of your restaurant family in the future. As you reopen and restrictions lessen, event marketing is a great way to bring people into your Restaurant and build awareness for your brand.

 

In New York, Erika Emeruwa, co-owner of The Council Café, turned her Restaurant into a makeshift community market, selling everything from artwork and dry goods to freshly baked bread from Naria Bread. Erika also hosted outdoor pop-up dinners, collaborating with other local businesses to create dining experiences inspired by Nigerian street food. It’s a smart move that’s as innovative as it is true to Erika’s brand passion for hospitality.

 

As more and more people venture out and feel comfortable dining in person, consider hosting events. Below are just a few examples to inspire your event strategy: 

  • Host a pop-up shop featuring local artisans such as jewelers, crafters, and handmade clothing
  • Work with a local charity and gather physical donations (canned goods, clothing) in exchange for food or drink tickets
  • Hold a friendly chef vs. chef competition with small tasting portions for the audience to enjoy — and they get to vote, of course, with plenty of social media tagging for good measure.

Reach customers through meal kits

The meal kit service market could reach nearly $20 billion by 2027 according to a new report from Grand View Research,Inc. Meal kits tap into the home chef community, empowering the average person interested in the culinary arts to create restaurant-level goods without the excess prep and planning. Many innovative restauranteurs are tapping into this new opportunity. 


During the pandemic, Chef Leah Cohen of New York’s Pig & Khao used meal kits as a way to generate revenue and reach a broader audience beyond her neighborhood — something she plans on continuing to do even as things return to normal.

Adapt your kitchen layout to successfully fulfill on-premise and off-premise orders

According to the National Restaurant Association, 53% of adults say purchasing takeout and delivery food is “essential to the way they live,” and 69% are more likely to buy takeout or delivery food now than they were before the pandemic. 

And that trend is not going away. Dataessential’s Group Manager Mark Brandau told Restaurant Hospitality, “There may have been some ebbs and flows over the summer with outdoor dining, but delivery is a steady option because we always end up back home.”

To fulfill both on-premise and off-premise orders, many restaurants are adapting and rebuilding their kitchen layouts, just like Pig and Khao. To continue to fulfill orders placed online and in person, Leah Cohen adapted Pig and Khao’s open kitchen into a closed kitchen model with additional storage and prep space for packing orders.  

“COVID-19 has changed how we think about getting food to people,” Chef Cohen told Grubhub for Restaurants. “Whether through takeout and delivery, offering meal kits, or in-person dining — we want to make Pig & Khao accessible to more customers.”

Preparing for what's next– with Grubhub for Restaurants at your side

It’s essential to continue to invest in both your on-premise and off-premise strategy as we embark on the next stage of the pandemic: Recovery. Whatever your plan is for the future, Grubhub is here to help you adapt, increase your restaurant sales, and achieve your business goals. 

Ready to reach new customers and grow your restaurant business? Get started with Grubhub today and boost your revenue with takeout and delivery sales.

The Devil Is In The Details – Inspiring Customer Loyalty

Loyal customers are the foundation of your restaurant. They provide steady income, usually spend more than new customers, and make great brand ambassadors. It even costs less to keep them than it does to attract new customers.

Cultivating a regular customer base doesn’t happen on its own. Use the following techniques to unlock the many benefits of customer loyalty.

Get Back To Basics

Give people a reason to be loyal by maintaining high standards for all aspects of your restaurant and by keeping up with customer trends.

  • Focus on Food. The quality and consistency of your food is the number one reason people will come back time and time again. Focus on freshness, flavor, temperature and consistency.
  • Stay Current. The restaurant business and customer demands continuously evolve. From online ordering and delivery, to mobile payment options and fresh food trends, strive to stay on top of shifts within the industry.
  • Make Cleanliness a Priority. Keep things tidy and well maintained—from clean bathrooms and sparkling silverware to neat and organized delivery orders. This is a fundamental element of a great customer experience.

Be Accountable For Mistakes

In the fast-paced restaurant industry, mistakes are bound to occur from time to time. View them as opportunities to show off your customer service skills, and you just might win over a customer for life. 

  • Take Responsibility. Don’t point fingers or blame. Just apologize for the error and let the customer know you are committed to making up for it.
  • Respond To Reviews. Monitor all review sites and respond promptly to everyone. Be courteous at all times, especially when responding to bad reviews. Suggest taking the conversation off-line to give more personalized attention to disgruntled customers.
  • Make Reparations. Offer something to smooth the situation over. Customers will appreciate the gesture and remember your sincere attempts to make their less-than-favorable experience better.  

Own Your Specialty

Celebrating what makes you different—and gearing your business model towards people that it resonates with—inspires loyalty in customers.

  • Be Bold. Pinpoint the exact feature(s) that makes your restaurant unique (i.e., signature dish, best prices, family recipes, etc.). This is called your Unique Selling Proposition.
  • Know Your Customer. You can’t be all things to all people. Determine who will be attracted to your unique offerings and what matters most to them.
  • Carry It Out. Follow your unique theme throughout your business: in marketing messages, menu items, décor, and more.

Create A Winning Loyalty Program

Loyalty programs are a wonderful way to reward loyal customers, keep them engaged with your brand, and encourage additional sales. 

  • Match Programs To Customers. There are many different types of programs that incentivize customer loyalty and ultimately grow your business: fun interactive games, point systems, customized rewards, loyalty benchmarks, and tailored promotions. Choose a rewards program that fits your target customers’ personality. 
  • Keep It Simple. The success of your loyalty program will largely depend on how simple the rules are, and how easy it is to sign up and redeem rewards. 
  • Promote It. Your staff should be trained to encourage customers to sign up for rewards programs. Promote your loyalty program on social media and your website, during the online ordering process, on receipts and checks, through email blasts, on tent cards, and more.

Be Good Community Partners

Today’s consumers like to align themselves with businesses are contributing positively to society. Become a supporter of the community that sustains you, and your good deeds will inspire loyalty.

  • Buy Local. Support local farms and suppliers, and feature dishes on your menu made with local ingredients. This will capture customers’ interest in both sustainability and healthy eating.
  • Give Back. Pick a local charity to partner with and host events to raise funds and awareness. You can also sponsor a local athletic group or civic organization, and donate food for local shelters or food pantries.
  • Support Neighborhood Talent. Create a venue for local singers and musicians to provide live entertainment in your dining room or bar on certain nights. You can also feature the work of local artists and craftsmen throughout your restaurant, and even host galas and art shows.

These tactics can help you both satisfy your customers and make special connections with them. Show them how much you appreciate and value them, and they will be inspired to return that sentiment. 

Learn how to make a your restaurant unforgettable with a great first impression.

Ready to reach new customers and grow your business with Grubhub? Sign up today!

Image:  Austin Distel on Unsplash

5 Questions to Ask About Your Restaurant’s Loyalty Program

Attracting new customers is important, but establishing a loyal customer base brings about lasting benefits. Just a small increase in recurring customers can significantly grow your business.

Today, loyalty is about more than just a punch card. Restaurant owners who rely on digitally-driven, personalized loyalty programs tend to reap the reward — a dedicated, returning customer. Want to know if your loyalty program is effective?

Here are five questions to ask.

1. Does it promote your offerings?

Don’t let new menu items or delivery services go unnoticed. Use your loyalty program to push new dishes as well as your delivery and takeout offerings. Reward loyal customers with free delivery or online order discounts to keep your offerings top of mind.

2. Is it digital?

Cater to tech-savvy customers by integrating mobile platforms with your loyalty program. Baby boomers may still prefer loyalty cards, but many millennials are opting for digital. In fact, 33% of millennials’ say their top complaint about rewards programs is having too many cards to carry¹.

3. Is it personalized?

Effective loyalty programs send customized birthday wishes or loyalty benchmark notifications. Don’t be afraid to get creative with notifications like, “You’re only 10 points away from free drinks on us,” as well as alerts on a diner’s favorite menu item.

4. Is it simple?

Sometimes less is more. In fact, 49% of baby boomers would opt out of a loyalty program if it was too complicated². Instead of adding new features to your loyalty program, keep things as simple as possible. Allow customers to access their loyalty points or rewards balance with just a few clicks or swipes, and you may gain a leg up on the competition.

5. Are there freebies?

Some say there’s no such thing as a free lunch, but offering one to loyal customers may help boost business. A Nielsen report found 33% of global loyalty program participants rank free products among their three most-valued benefits. Consider dishing out a free appetizer or branded promotional item to show how much you value your repeat customers.  

The right loyalty program can leave a lasting impression. To get there, collect feedback from your customers to identify which rewards are popular — and which aren’t. By using data to tailor offers and open up cross-channel platforms, you can keep loyal customers coming back for more.

Ready to reach new customers and grow your business with Grubhub? Sign up today!

 

5 Fun Ways to Encourage Diner Loyalty

Diner loyalty is more than a feeling. Not only does it guarantee repeat business, it also generates the positive word-of-mouth that drives new customers through your door.

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How to Start a Restaurant Email Marketing Program from Scratch

Restaurant email marketing programs are a proven method of building customer loyalty. A well-timed email can bring in new diners and remind recent diners to return.

Setting up email marketing doesn’t have to be complicated, though. We’ve broken down three simple steps you can take to get your email campaign off the ground.

(more…)

How to find the best restaurant online ordering system

Establishing a strong online presence is key to reaching hungry customers and increasing your restaurant sales. Modern customers flock online to research restaurants, browse menus, and place an order. In fact, 77% of diners said they are likely to visit a restaurant’s website before they dine. 

If diners are searching for your restaurant online, you need to have the capability to capture takeout and delivery orders through your own website and social media profiles. With an easy-to-use online ordering system, you can convert an interested customer into a paying diner and grow your online presence.

Finding the best online ordering system for your restaurant can be overwhelming as you navigate the seemingly countless providers. Read on for insight into online ordering systems and tips to help you evaluate what online ordering system fits your business’s unique needs.

What is an online ordering system?

An online ordering system, also known as an online ordering website, enables you to take takeout and delivery orders directly from your customers online. 

Restaurants can integrate an online ordering system into their website and capture takeout and delivery sales directly from their customers.

By offering your customers the ability to order takeout and delivery directly from you you are able to add an additional revenue stream and positively impact your restaurant’s profitability. 

But beyond the financial benefit, providing customers the opportunity to order online directly from you can help you increase diner loyalty while simultaneously reducing order errors. It also allows diners to place an order from a distance and pick up at their convenience as they adjust to post-pandemic operations.

How much is an online ordering system?

Some online ordering providers charge steep processing fees or lock you into a monthly plan. As you look for the right online ordering system for your restaurant, you want to choose one that doesn’t have setup and web hosting fees, and most importantly don’t charge commission on each order. This way you can put that money back into growing your business.

What to look for in an online ordering system

The ability to take orders directly from your customers – 100% commission-free

When you put the effort into creating your own online ordering system, there shouldn’t be any financial hoops to jump through. Your ordering platform should allow you to accept delivery and takeout orders 100% commission-free. After all, you are the one driving traffic and orders to your site.

Easy-to-use marketing and promotional tools

Creating your own online ordering system means you are in control of how you reach customers, but this shouldn’t be a feat you tackle on your own. Look for an online ordering website that offers you easy-to-use marketing and promotional tools that you can use to cater directly to your customers and encourage them to place orders directly from you.

Access to your customer data

Information about customers’ contact details, order history, and preferences should be right at your fingertips. That way you can utilize this information to customize your ordering experience and market directly to your customers.

Your online ordering system should make your life easier, not harder

It should offer accessible menu integration, account management, and easy-to-use interfaces so you can update your information with a couple of clicks.

It’s also important that your online ordering partner is there for you as you run your site. Look for a partner that has strong account advising support and resources to guide you through managing your site.

Brand your online ordering experience

Every restaurant has its own personality, and that uniqueness should shine in your online ordering system. Loyal diners should recognize your restaurant’s look, and new customers should get a feel for what your restaurant stands for.

Incorporating your restaurant’s personality into your online ordering system should be easy. Look for an online ordering system that lets you control the look and feel of the user interface. That means the ability to customize fonts, colors, and images across your site.

Independent restaurants using Grubhub Direct

Ready to take charge of your restaurant’s online ordering?

Look no further than Grubhub Direct, a branded online ordering solution that lets you take commission-free orders from your customers on a website designed just for your restaurant.

With Grubhub Direct, you can:

Market directly to your audience with access to promotion and loyalty programs.

Access customer data through an easy-to-use dashboard that gives you automatic access to a personal profile for each customer.

Customize your Grubhub Direct site so that your online ordering system fits your brand. We’ll automatically add your menu and location info so you can have your site up and running in minutes.

Manage your account quickly and easily on your Grubhub Marketplace and it will automatically sync to your Grubhub Direct page.

Ready to get started? Get started with Grubhub Direct.

a restaurant owner setting up their Grubhub Direct website

5 tips for minimizing restaurant employee turnover

According to the National Restaurant Association, 84% of operators reported staffing levels lower than normal. Eating and drinking places remain 1.5 million jobs (or 12%) short of fulfilling staffing needs. Restaurateurs cannot find employees to increase their staffing levels.

In order to attract employees and encourage your staff to stay at your restaurant, it’s important to understand why a labor shortage is sweeping the industry and execute techniques to minimize staff turnover.

Here are 5 tips to help you keep restaurant employee turnover to a minimum: 

1. Look for a good fit

Minimizing employee turnover starts with the hiring process. If you attract employees that are already a good match with your restaurant, you’ll have a head start on keeping them happy and satisfied.

Use your contacts

Ask employees, friends, and others whose opinions you value for staffing recommendations. These trusted “recruits” can bring already-endorsed candidates to the table and widen your talent pool.

Hire trainable personalities

If someone is lacking experience yet has an agreeable personality, don’t automatically discard them. The pandemic has shifted many peoples’ careers, so you could have eager candidates ready to work that don’t have much experience.

Seize the opportunity

When reviewing candidates, try to make room for a highly talented and versatile person — even if there is no position available at that time. Getting a star on your roster is more beneficial to your business than losing that person to your competition.

Establish a wish list

Make sure your managers are on board with the qualities, skills, experiences, and characteristics that are important for each new hire. Also, determine a standard process and list of questions so that all interviews are conducted consistently.

Create an easy application process

 Make sure your application process is user-frinedly and easy to complete. Post about your openings online and put a help wanted sign in your window so that potential employees know you are looking to hire.

2. Be transparent about your COVID-19 policies

QSR recently reported that 28% of restaurant operators think it will be 7-12 months before staffing returns to normal, which means it’s that much more important that restaurant operators  are understanding of their employees’ personal circumstances and are transparent about your COVID-19 policies. 

While it’s impossible to predict how the restaurant industry will be impacted in the upcoming months, it’s important to be transparent with your employees about your restaurant’s operations and relevant COVID policies. 

Some cities require restaurant workers to be vaccinated or wear masks. Clearly communicating workplace requirements with your employees can help them make decisions about their ability to work. Check out our free resource of reopening checklists and procedures here.

3. Learn what makes your employees happy

One of the best ways to keep your staff engaged is to get them involved in certain decisions that impact their jobs. Asking for employee feedback periodically is a win-win for everyone. You can gain insight to help prevent problems and make informed decisions, while your employees feel valued and respected. The end result yields a deeper bond and a sense of loyalty.

Ask for their opinion

Use surveys to ask specifics regarding what they like about their jobs, and what they’d like to change, Keep comments confidential in order to encourage participation and receive honest feedback.

Consider their feedback

Are any suggestions for change valid? Can you make any accommodations without compromising quality and efficiency in your business? Be sure to offer clear explanations on policies for those things you can’t change.

 

Express your appreciation

Above all, let your employees know you value them, their opinions, their talents, and their contribution to the team.

At Windy City Ribs in Chicago, owner Terri Evans prioritizes letting her staff know they are valued. As Windy City Ribs focuses on returning to full service after the pandemic, Terri is continuing efforts to engage and motivate her staff so that she can fulfill the high rise in demand from customers. Terri offers flexible schedules and pays above minimum wage to attract employees during the labor shortage.

"We are creating an atmosphere that will make our employees say ‘this is a great place to work.’ We want to help them create wealth for their family and generations to come.”
Terri Evans
Windy City Ribs

Learn how Terri and other restaurant operators are overcoming staffing challenges in our latest Restaurant Roundtable. Tune in here.

4. Maintain a supportive work environment

You can’t serve your hungry customers without cooks in the kitchen, servers on the floor, and hosts at the door. Supporting your staff throughout their employment is key in making your restaurant successful.

Accommodate schedules when possible

COVID-19 has changed the circumstances for everyone. Strive to be as flexible and understanding as possible when an employee has something come up unexpectedly. As long as it’s not a habit, try to modify or accommodate their schedule to help them out.

Get creative with training

 Reopening restaurants has led to large waves of new staff who may be unfamiliar with your business and the restaurant industry. Standardizing company training programs can get everyone on the same page. 

Make on-going development a priority by using videos and other training technology, holding weekly training “huddles,” establishing cross-staff mentorship, and incentivizing employee improvements.

Make investments in your staff

Pay is definitely a factor in an employee’s level of satisfaction, and pay should be linked to performance. By “investing” in your valued employees, you are sure to get a return on that investment through their hard work, loyalty, and the value they bring to your restaurant.

5. Offer stability

Financial instability concerns have been heightened due to the pandemic. While the country is in limbo as we navigate how to return to normal, employees are looking for a reliable job where they can earn wages and stick to a schedule. It’s important now more than ever to be upfront about employees’ pay, schedule, and benefits.

Nation’s Restaurant News predicts that operators will be paying workers more and providing more benefits in 2022 in order to recruit and retain workers after the pandemic. It may take raising workers’ wages in order to maintain employment levels. While this could subsequently cause a hike in menu pricing, diners are more understanding about the hits the service industry has faced during the pandemic. 

Revisiting your menu pricing? Check out our blog post to learn more about the most popular menu pricing strategies.  

Always prioritize health and safety

To attract and retain employees during the pandemic, it’s important to prioritize health and safety. While masking, social distancing, and sanitizing can help protect your employees and patrons, the CDC says that restaurants that offer delivery, takeout, and curb-side pickup pose the lowest risk of spreading COVID-19.

Looking for a way to safely reach more customers? When you partner with Grubhub, you can offer contact-free delivery, curbside pickup, and takeout to get your dishes to customers while safeguarding your employees. 

Reach more customers by getting started with Grubhub today.

Grubhub Marketplace: The largest food delivery marketplace – 2

Grubhub Marketplace: built with your restaurant in mind

Join the largest online ordering marketplace
made to connect you with hungry customers.
Get access to delivery and takeout options to
help you reach new customers, build a loyal fan
base and increase your sales.

Join Grubhub Marketplace with customizable options

Flexible packages with marketing commissions as low as 5%. Choose the one that’s right for your restaurant.

Boost your business from day one

From the moment you join, you’ll have access to powerful self-service marketing tools, invaluable competitive insights and 24/7 customer support and account management from real experts.

Boost Business

It’s free to sign up

No up-front costs, no long-term commitments and no surprise fees. Marketing commission starts at 5%, and you only pay for orders placed.

Not your average welcome kit

When you join, we’ll send you custom signs for your restaurant, tamper-evident stickers and a tablet for taking and managing orders—all for free.

Free menu photoshoot and expert advice

Our team of professionals will work with you to set your menu up for success on Grubhub Marketplace, including a free menu photoshoot.

Technology that’s as easy-to-use as it is effective

Grubhub Marketplace gives you leading technology that helps drive orders while making your life easier.

Order management

Easily manage your menu, set hours of operation, edit your profile details and access financial performance data in one place.

POS integration

Grubhub for Restaurants integrates seamlessly with some of the most popular point of sale systems to make it easier to grow your business.

Insights dashboard

Keep track of your restaurant’s performance and get custom growth recommendations based on data comparing your restaurant to other top restaurants in your area.

Marketing that works

Grubhub Marketplace gives you access to marketing tools that are
proven to boost your business.

It’s free to sign up

No up-front costs, no long-term commitments and no surprise fees. Marketing commission starts at 5%, and you only pay for orders placed.

Grubhub+

Reach our most dedicated, high-frequency customers with Grubhub+, our subscription membership program. Members pay no customer delivery fees.

Sponsored listings

Get more exposure by getting your restaurant to the top of customer search pages on Grubhub.com and the Grubhub app.

Ratings and reviews

Attract new customers with restaurant ratings and engage with your existing customers by responding directly to customer reviews.

Virtual restaurants

Maximize your profits and attract a new customer base with a delivery-only virtual concept. Try one of our nationally marketed pre-built concepts, or test new menu ideas with your own virtual restaurant.

Order fulfillment on your terms

Self-delivery

Have your own drivers? Use your existing staff to deliver Grubhub orders to your new local fans. You control and modify delivery boundaries and fees from your restaurant portal.

 

Grubhub delivery 

Use our fleet of Grubhub Drivers to pick up and deliver your orders to customers’ doors in insulated delivery bags. We’ll take care of coordinating and compensating drivers.

Learn more about Grubhub delivery

Pickup

When you sign up for Grubhub, your restaurant will automatically be set to accept pickup orders from your customers. You can change this at any time.

 

Get new customers and more orders

Increase your takeout sales and reach hungry new customers commission-free for 30 days








Grubhub has an array of tools that can help you market your restaurant and connect to more customers. When you sign up for Grubhub for Restaurants, your restaurant will be listed on Grubhub Marketplace, instantly connecting you with 33 million customers looking to order from local restaurants.

You will also get access to:

  • An insight dashboard where you can keep track of your restaurant’s performance and get custom growth recommendations based on competitive data.
  • Account management advice from real experts.
  • Easy and free-to-use smart promotions and loyalty tools that can draw in new customers and turn them into loyal fans.
  • Ratings and reviews that allow you to engage with existing customers and directly respond to their needs.
  • Sponsored listings that can boost your restaurant’s exposure by putting your name at the top of customer search pages on Grubhub.com and the Grubhub app.

For additional marketing support, you can sign up for one of our flexible pricing packages that offer marketing commissions as low as 5%.

When you join Grubhub for Restaurants you get access to easy and free-to-use promotional and loyalty marketing tools that will help you acquire new customers and turn them into loyal fans.

One way you can do this is by running a Smart Promotion. A Smart Promotion is Grubhub’s most advanced promotional tool that automatically varies your offer values and adjusts customer targeting to best fit your restaurant’s needs while protecting your profitability.

You can also run loyalty programs or do-it-yourself promotions, both of which maximize your visibility and exposure to new and existing customers on the Grubhub Marketplace.

Grubhub offers flexible pricing packages for restaurants, with marketing commission starting as low as 5%.

You can choose between the Basic, Plus, and Premium options for your restaurant, all of which include a free 60-day trial.

In addition, depending on how much support your restaurant needs to get set up on the Grubhub Marketplace, we have representatives available for any assistance you may require. To find out more specifics on each pricing package or to talk to a customer rep, visit the flexible pricing packages page.

Marketplace

Grubhub Marketplace: built with your restaurant in mind

Join the largest online ordering marketplace made to connect you with hungry customers. Get access to delivery and takeout options to help you reach new customers, build a loyal fan base and increase your sales.

Get new customers and more orders








Join Grubhub Marketplace with customizable options

Flexible packages with marketing commissions as low as 5%. Choose the one that’s right for your restaurant.

Boost your business from day one

From the moment you join, you’ll have access to powerful self-service marketing tools, invaluable competitive insights and 24/7 customer support and account management from real experts.

Boost Business

It’s free to sign up

No up-front costs, no long-term commitments and no surprise fees. Marketing commission starts at 5%, and you only pay for orders placed.

Not your average welcome kit

When you join, we’ll send you custom signs for your restaurant, tamper-evident stickers and a tablet for taking and managing orders—all for free.

Free menu photoshoot and expert advice

Our team of professionals will work with you to set your menu up for success on Grubhub Marketplace, including a free menu photoshoot.

Technology that’s as easy-to-use as it is effective

Grubhub Marketplace gives you leading technology that helps drive orders while making your life easier.

Order management

Easily manage your menu, set hours of operation, edit your profile details and access financial performance data in one place.

POS integration

Grubhub for Restaurants integrates seamlessly with some of the most popular point of sale systems to make it easier to grow your business.

Insights dashboard

Keep track of your restaurant’s performance and get custom growth recommendations based on data comparing your restaurant to other top restaurants in your area.

Marketing that works

Grubhub Marketplace gives you access to marketing tools that are
proven to boost your business.

It’s free to sign up

No up-front costs, no long-term commitments and no surprise fees. Marketing commission starts at 5%, and you only pay for orders placed.

Grubhub+

Reach our most dedicated, high-frequency customers with Grubhub+, our subscription membership program. Members pay no customer delivery fees.

Sponsored listings

Get more exposure by getting your restaurant to the top of customer search pages on Grubhub.com and the Grubhub app.

Ratings and reviews

Attract new customers with restaurant ratings and engage with your existing customers by responding directly to customer reviews.

Virtual restaurants

Maximize your profits and attract a new customer base with a delivery-only virtual concept. Try one of our nationally marketed pre-built concepts, or test new menu ideas with your own virtual restaurant.

Order fulfillment on your terms

Self-delivery

Have your own drivers? Use your existing staff to deliver Grubhub orders to your new local fans. You control and modify delivery boundaries and fees from your restaurant portal.

Grubhub delivery 

Use our fleet of Grubhub Drivers to pick up and deliver your orders to customers’ doors in insulated delivery bags. We’ll take care of coordinating and compensating drivers.

Learn more about Grubhub delivery

Pickup

When you sign up for Grubhub, your restaurant will automatically be set to accept pickup orders from your customers. You can change this at any time.

Get new customers and more orders

Increase your takeout sales and reach hungry new customers commission-free for 30 days








Restaurants, your restaurant will be listed on Grubhub Marketplace, instantly connecting you with 33 million customers looking to order from local restaurants.

You will also get access to:

  • An insight dashboard where you can keep track of your restaurant’s performance and get custom growth recommendations based on competitive data.
  • Account management advice from real experts.
  • Easy and free-to-use smart promotions and loyalty tools that can draw in new customers and turn them into loyal fans.
  • Ratings and reviews that allow you to engage with existing customers and directly respond to their needs.
  • Sponsored listings that can boost your restaurant’s exposure by putting your name at the top of customer search pages on Grubhub.com and the Grubhub app.

For additional marketing support, you can sign up for one of our flexible pricing packages that offer marketing commissions as low as 5%.

When you join Grubhub for Restaurants you get access to easy and free-to-use promotional and loyalty marketing tools that will help you acquire new customers and turn them into loyal fans.

One way you can do this is by running a Smart Promotion. A Smart Promotion is Grubhub’s most advanced promotional tool that automatically varies your offer values and adjusts customer targeting to best fit your restaurant’s needs while protecting your profitability.

You can also run loyalty programs or do-it-yourself promotions, both of which maximize your visibility and exposure to new and existing customers on the Grubhub Marketplace.

Grubhub offers flexible pricing packages for restaurants, with marketing commission starting as low as 5%.

You can choose between the Basic, Plus, and Premium options for your restaurant, all of which include a free 60-day trial.

In addition, depending on how much support your restaurant needs to get set up on the Grubhub Marketplace, we have representatives available for any assistance you may require. To find out more specifics on each pricing package or to talk to a customer rep, visit the flexible pricing packages page.

Grow your online presence with these restaurant social media tips

Developing a social media marketing strategy for your restaurant can help you reach new customers, grow your on-premise and off-premise sales, and build a loyal customer base invested in your business. 

In an industry that’s all about hospitality, social media offers the perfect opportunity to create experiences that make existing customers more loyal and turns casual observers into committed diners.

 To help you get started, we’re sharing 5 critical tips to help fuel your social media marketing strategy

 

1. Choose the right social media platform for your restaurant

There are nearly 4 billion active social media users worldwide, but not everyone uses the same platform. Different channels cater to different demographics and offer a diverse array of tools. Knowing which platforms are the best fit for your restaurant will help you build a social media marketing plan that makes sense. 

To avoid getting overwhelmed mentally or financially, start with one or two platforms and then expand as you get more comfortable with your workload, social media success, and budget.

Facebook

Facebook has evolved into an online community that encourages businesses to use their page as an extension of their website and of their brand.

For restaurants, this means creating a page that is a resource and a meeting place where customers go to view photos, learn about specials and events, and interact with your team. You can even host contests and giveaways and encourage diners to share their real-world check-ins on social media.

Twitter

One of Twitter’s greatest attributes is its immediacy. Short character limits make for quick posts and even quicker reads. As a restaurant, you can share updates, have real-time conversations, and publicize time-sensitive promotions on Twitter, knowing that reactions will come fast and furious.

For better or worse, Twitter is also where people go to share praise and complaints. You may be contacted by diners who want to thank you for a wonderful experience or ask you questions about your menu, hours, or location. Others could Tweet at you to air a grievance, like their disappointment over long wait times or an issue with food that arrived at the wrong temp. 

Remember that Twitter is a public forum and a frequent pitstop for people deciding where to go for takeout or delivery. So respond to queries and feedback promptly, professionally, and with all your best customer service skills on full display.

Instagram

For restaurants, Instagram’s visual platform acts as a discovery engine; users can explore topics and connect with brands they may not have even been directly looking for. Using viral hashtags can help your own menu photos or behind-the-scenes videos go viral. Include hashtags that reference your restaurant’s cuisine type, niche, and location. 

Not sure which hashtags to use? Get inspiration from your competitors and use a free hashtag generator to find the best hashtags for Instagram, Facebook, and Twitter.

TikTok

Since launching in 2016, TikTok has skyrocketed in popularity, reaching more than 2 billion app downloads and logging some 689 million active users each month. Perhaps most intriguing is that those users spend an average of 52 minutes on the app daily.

 So if you’re looking to connect with generation Z, TikTok’s focus on short (15 seconds or less) videos can help you create brand awareness that resonates with a demographic that thrives on instant gratification.

Above all, TikTok is about lighthearted content. Share authentic, in-the-moment videos of your restaurant and your team. This could be cooking tips, recipes, or even branded challenges.

Pinterest

The food and drink category on Pinterest is one of the most popular categories on Pinterest, with travel, weddings, and holiday & events also ranking highly. Restaurants can reshare images from Instagram, then create branded boards geared toward the categories and terms with the most search interest. 

Make one for menu ideas and recipes, catering and special events, one for holiday tablescapes and appetizers for a crowd, one for specialty cocktails and wine pairings — add not only your content but also pins from other restaurants and food-oriented websites.

If you choose to create a Pinterest account for your restaurant, know the goal for this social network is to become a resource by sharing recipes, pictures, and menu inspiration.

2. Share rewards and discounts on your social media channels

Rewards and discounts incentivize existing and new customers alike to visit your restaurant or order online. Promote your deals on social media to remind users that you exist and, hopefully, motivate them to reserve a seat or get takeout. 

You can use rewards and loyalty programs to build your off-premise delivery strategy too. When you join Grubhub, you gain access to our promotional and loyalty tools to take your restaurant marketing to the next level. These tools are free to use — you only pay for the rewards your customers redeem.

3. Host a social media contest to build a loyal following

Using your Instagram account to host contests can help you grow your social media following a whopping 70% faster. In addition, contest posts get 64 times the comments and 3.5 times the likes compared to regular posts, helping your brand get exponentially more traction in a short amount of time. Other platforms can offer similar benefits.

To make the most of your social media contest, design it using these four tips.

Define your social media contest goals

Before running a social media contest, decide on a goal and identify what metrics you need to track to keep tabs on your progress. Most businesses are after one of two things:

  • New leads: Bring in new email subscribers, increase your following, or funnel hungry diners toward online ordering platforms like Grubhub. The critical metrics for this mission may be the number of new sign-ups, new followers, or total orders.
  • Engaging your social media followers: If your likes, comments, tags, and/or shares have dropped off or if you’d like to see those numbers climb higher overall, running a social media contest can spur engagement. For this goal, track metrics such as post likes, comments, tags, and shares.

Cross-promote your social media contest on your other channels

Start by picking a single platform to host your contest, then promote it across all your social media channels. 

If you’re hosting a contest on Facebook, you can still use your Instagram and Twitter accounts to stoke interest and drive traffic to the original contest post. Share contest details in your restaurant, too — you can use scannable QR codes on table tents or postcards at the hostess stand to make it easy for guests to sign up and/or opt-in.

Keep your social media contest short

Social media contests should be long enough to generate entries and engagements but not so long that you lose your customers’ interest. Most successful contests run anywhere between a few weeks to a month.

Outline your social media contest rules

Outline contest specifics upfront. Customers should know how to enter, what the prize is when a winner will be picked, and any restrictions such as rules for exclusion before they choose whether to participate.

4. Share engaging and authentic social media content

Social media is all about stories. For individuals, social media is an avenue for sharing what’s going on in their day-to-day lives. For businesses like yours, restaurant social media is an opportunity to leverage stories to promote products, connect with followers, and build awareness for your brand. Your goal isn’t just to gather likes but to encourage loyalty. 

Experts believe that authenticity is the key component to creating a successful social media strategy. Brands need to be real. Creating authentic content aligned with brand values, showcasing actual people doing actual things, ultimately forges deeper connections with customers. 

5. Increase your takeout and delivery sales by promoting your online ordering capabilities

While platforms like Facebook allow you to post links whenever the mood strikes, others, like Instagram, limit links to just a single URL in your profile or bio. Using a tool like Linktree or Later can help you promote specific products, pages, and promotions and schedule posts and manage your social media marketing in general.

One Sprout Social survey found that 75% of people bought a product because they spotted it on social media. Roughly 60% of those people decided to purchase after seeing 2-4 posts from the same brand. Social media is a significant factor in how people today make decisions, and frequency, authority, and presence all play a major role in how influential your restaurant ultimately is.

To take full advantage of these tools, personalize your link page and fill it with links to essential information as well as promotional content, including your website, your social media profiles, and a way for your followers to order takeout and delivery from you.

Don’t have a way for your customers to order takeout and delivery directly from you? 

When you join Grubhub for Restaurants, you can drive commission-free orders through the Direct Ordering Toolkit. 

Screenshot of Direct Ordering Kit

The Grubhub Direct Ordering Toolkit includes three different solutions you can leverage to drive commission-free orders to your restaurant’s Grubhub listing. In addition, Grubhub does not charge any marketing fees to restaurants that come through the direct order link, which means you can easily promote takeout and delivery through your social media profiles while also protecting your restaurant’s margin.

Use social media to build a loyal following and increase your restaurant's sales

Social media is a great marketing tool to help you reach new customers, build a fan base, and increase your restaurant’s sales. From promoting a dine-in special to using commission-free direct ordering links from Grubhub for Restaurants, social media can help increase your restaurant’s sales and build a restaurant brand.

Ready to get started with Grubhub? Join today.