Grubhub+ customers are some of the most frequent and loyal customers on Grubhub. Merchants with Grubhub+ status can provide $0 delivery fees on eligible orders, exclusive offers, and more to better attract these customers.* By offering Grubhub+ promotions and participating in campaigns like Gold Days of Grubhub+, businesses can tap into a growing customer base and increase orders.

Upgrading to Grubhub+ status will allow Grubhub+ diners to save more when they order from your business. Keep reading to learn how Grubhub+ boosts sales and grows customer loyalty.

What is Grubhub+?

Grubhub+ is a monthly subscription for customers who want access to the best prices and deals for delivery and takeout. Grubhub+ customers are our most frequent orderers, so targeting this customer base is a great way to attract loyal customers.

Here’s what customers get on eligible orders with Grubhub+:

• $0 delivery fees
• Lower service fees
• 5% back on pickup orders
• Discounted priority delivery

Customers can participate in this loyalty program for $9.99 per month.

How does Grubhub+ benefit merchants?

Grubhub+ helps turn casual customers into loyal customers. By upgrading to Grubhub+, merchants can offer these loyal customers more savings. Merchants with Grubhub+ status get greater access to Grubhub+ members, our most frequent orders. 

With Grubhub+, your business can:

• Reach new customers: Get greater access to Grubhub+ members who order 70% more often than non-members on average.**
• Boost customer orders: Give $0 delivery fees, lower services fees, and more for Grubhub+ customers to incentivize ordering.
• Unlock marketing opportunities: Market to Grubhub+ customers and join our national campaigns like Gold Days of Grubhub+.

Merchants who do not have Grubhub+ status cannot offer Grubhub+ customers these benefits.

How does a merchant get Grubhub+ status?

Merchants with Plus and Premium plans get access to Grubhub+ customers. If your business does not have Grubhub+, Grubhub+ customers will not be able to order from your business with their subscription perks. Reach out to Grubhub Success to learn how to upgrade your plan.  

Drive more orders with Grubhub+

Ready to reach more Grubhub+ customers? Partner with Grubhub and select the Plus or Premium pricing plan to get started. If you’re already a Grubhub merchant, log into your account to check your Grubhub+ status. Contact Account Support to upgrade to the Plus pricing plan and start receiving Grubhub+ orders today.

*$0 delivery fees and lower service fees only apply to standard delivery orders from Grubhub+ eligible merchants that meet the subtotal minimum (before tax, tip, and fees) on the applicable menu page or as otherwise indicated on the Grubhub platform (including Seamless) (the “Subtotal Minimum”). Discounted priority delivery only applies when available and selected by the user during checkout on delivery orders from Grubhub+ eligible merchants that meet the applicable Subtotal Minimum. Additional fees, including a service fee, may apply and vary on orders. Grubhub+ 5% pickup credit applicable on eligible pickup orders only. 5% pickup credit calculated based on the qualifying order subtotal from eligible merchants only. Credit will appear as a “Grubhub+ Credit” payment method at checkout. Credit is redeemable on eligible future Grubhub pickup and delivery orders only. Credit is not transferable, may not be exchanged for cash, expires 90 days after most recent credit is issued, may not be applied toward purchases containing alcohol, and is subject to additional restrictions. Credit cannot be accrued or redeemed on on-campus dining orders. See full terms at https://lp.grubhub.com/legal/plus/. 

**Based on the monthly average orders per diner from Grubhub+ versus non-Grubhub+ members nationally from August 2023–January 2024. Individual monthly orders per diner may vary.