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When it comes to marketing, national food holidays and restaurants are the perfect match. Every year, there are hundreds of national food holidays that encourage people across the United States to band together in shared affection for everything from pretzels (April 26) to dumplings ( September 25).
These famously celebratory days are a fantastic opportunity to reach out to new customers while also re-engaging with the people who may be familiar with your restaurant but haven’t visited or ordered take-out in a while.
Seasonal marketing matters
One thing that’s certain is that our world is constantly changing. People’s lives, technology, food ingredients, trends and diner behaviors are forever evolving. And although a business plan may seem constant, restaurants should never forget about their diner’s current reality when it comes to marketing.
That’s why the best chance restaurants will get to be relevant year-round is to connect with their customers in real-time through real-life happenings – like national food holidays.
Use our top marketing tips for restaurants and free calendar download to help you create entertaining and eye-catching promotions that build your brand and boost your revenue.
How to use the top National Food Holidays of 2022 for your restaurant marketing strategy
To make your national food holiday promos as effective as possible, tie them into a larger restaurant marketing strategy that looks at the big picture, not just a single opportunity. A restaurant marketing strategy is a formal plan that documents, tracks, and analyzes all your marketing efforts and activities.
Use these simple steps to help you implement national food holidays into your marketing strategy today:
Find the food holidays that fit
Incorporating national food holidays into your marketing is a huge opportunity for growth and engagement, but it can also damage your brand if you aren’t careful about which holidays you choose. Every holiday you opt to promote should fit not only your brand but your menu.
For example, it doesn’t make much sense to launch a huge National Hot Dog Day campaign (July 20) if your menu is classic French. Start with your own concept and see which food holidays feel like an authentic fit.
Pick your promotion
Food holidays are prime time for freebies and discounts. These deals are so popular, that publications like Delish incorporate entire articles into their content calendars detailing which holidays and which establishments are hosting the most entertaining events, offering the best deals or sharing the funniest ads.
Some offers you may consider running during a national food holiday include:
- Free menu item: Allow customers to redeem a specific free item with their purchase, such as a free slice of pie for Apple Pie Day (May 13) for every entree
- Free menu section: Highlight a specific area of your menu, perhaps discounting all your salads for National Kale Day (October 5)
- Dollar-off: Offer a fixed amount of money off for new customers during a national food holiday, giving $1 off everything with fries in honor of National French Fry Day (July 13)
- Percentage off: Choose a fixed percentage off orders during a national holiday, like advertising 10% off all brunch takeout and delivery on Better Breakfast Day (September 26)
- Free delivery: If your restaurant offers self-delivery, you can foot the bill for all delivery fees during a national holiday, tempting diners to order from your café on National Frappe Day (October 7)
Spread the word
It’s important to use all the channels available to share your national food holiday promotions.
When your restaurant joins Grubhub Marketplace, you get immediate access to powerful marketing and promotional tools to help maximize your sharing and build a loyal fan base.
Social media is also a powerful tool for restaurant owners because it’s immediate. It’s direct and it costs as little or as much as you want. Use organic posts like behind-the-scenes photos to gain traction or use some of your marketing budget to take advantage of paid advertising on platforms like Facebook and Instagram.
Remember, the goal is to find ways to build brand awareness, attract new customers, expand your market, and nurture customer loyalty.
Work smarter not harder to target the right customers with Grubhub’s Promotional and Loyalty Tools
The easiest way to start promoting your restaurant’s National Food Holiday campaigns? Restaurants that partner with Grubhub gain access to free-to-use promotional and marketing tools that are proven to increase orders and customers.
With Grubhub’s Promotions and Loyalty Tools, you can:
- Run seasonal promotions to make the most of national food holidays
- Offer your customers the right discount at the right time
- Increase your ROI with our advanced technology and huge volumes of restaurant and customer data
We understand that the execution and delivery of any promotion are just as important as the idea and design. That’s why we want to make sure you’re maximizing your efforts by using the right tools.
With Grubhub, you simply choose your goal, decide on your budget, and track your success!
Tips for promoting your 2022 national food holiday campaign on social media
The key to being successful on social media is making sure you have a presence — with 45% of U.S. diners saying they’re tried out a new restaurant based solely on the restaurant’s posts on social media, you have to be online to be in the running.
Here are some ideas on how you can start sharing your national food holiday deals in a smart way that boosts engagement and gets your restaurant noticed.
Run a social media contest
People love to win stuff. Even if they don’t come out on top, studies show that consumers are more likely to engage with a post if that post is promoting some kind of contest. In fact, contests convert at a rate 3.7% higher than posts with other non-contest CTAs.
Instagram contests are similarly popular, with contest-related posts getting more than triple the likes and 64 times more comments than other types of posts. That’s a major engagement.
Big Idea: Take advantage by running contests that encourage interaction, such as asking food trivia questions and counting each commented answer as an entry, requiring users to like and share your post to win, or asking followers to tag a friend in your post as part of their entry.
Use trending hashtags
Because national food holidays are a coast-to-coast affair, there are often trending hashtags you can use to ride the wave of popularity and get your restaurant into the national spotlight. Hashtag marketing is a solid strategy any time of year.
Big Idea: Along with using the obvious national food day hashtag like #NationalPizzaDay, make sure to also incorporate your restaurant’s city-specific hashtags, like #EatAustin or #ChicagoFoodAuthority or #VegasEats. Using these will allow you to tap into the already-there audience you’re looking for.
Promote your online ordering site
Most promotions work best when you remove any possible hurdles that stand between your customer and the order button. In the world of online ordering, that means making it as easy as possible for diners to find your menu, put their food in their virtual cart, and pay up.
When you share your promotional posts on social media, offering customers the ability to order directly from you can help you drive more sales through your national food holiday campaigns.
And guess what – Grubhub can help. Grubhub Direct is a commission-free platform designed to help you reach loyal diners and build your online brand. With Grubhub Direct you can drive customers to your very own online ordering website, customized just for your restaurant. Read all about how Brooklyn-based Broccolino did just this and more.
What National Food Holiday is Today?
Like we mentioned earlier, the best thing you can do when using national food holidays to promote your restaurants is to create a solid plan. That way, you’re ready and prepared to give your diners the best reason to indulge in your delicious food – daily!
Lucky for you, we’ve already done step one for you. We’ve compiled all the national food holidays in one place and created a complete calendar listing and it’s available to you for FREE to download now.
Use your new calendar to create a new marketing plan or amplify your existing one, and national food holidays could be your next step toward increased sales and a wealth of new customers.
Already eager to get ready for your next national food holiday promotion? Sign up with Grubhub for Restaurants to access powerful promotional and loyalty tools today!