Take Your Business to New Levels of Profitability with Catering

From special events and holiday parties to office lunches and home gatherings, the $8 billion restaurant catering industry is booming. 

This lucrative market holds the potential for many restauranteurs to create additional revenue streams and reach new customers. Here are some reasons you should consider adding catering services to your restaurant’s offerings:

More Exposure For Your Restaurant

Catering allows you to introduce your cuisine to groups of new people. Some may be familiar with your restaurant but never had the occasion to try your food. Or, this may be the first time they’ve ever heard of your restaurant.

Grubhub reports that the majority of employees who try new food at a catered office meal will visit that restaurant in the future, making it easy to win over new customers.

Catering can be more persuasive in attracting new customers than traditional advertising, which relies on messaging. Catering, on the other hand, wins over potential customers through first-hand experiences. Prospects won’t need to be convinced your food is good—they’ll know by tasting it. The best part? You’re being paid to reach these new customers!

Another Way to Make Customers Happy

Today, people have less time to prepare meals, and crave more convenience and options. This is true for their daily meals, as well as entertaining and corporate events.

By offering catering services, you can provide party planners a stress-free way to feed guests and co-workers.

What’s more, if you partner with Grubhub, customers can place their catering orders online, wherever they are and from any device.

Increase Your Revenue

Catering generates an entirely new segment of sales—sometimes with higher profit margins than regular restaurant sales. This is especially around holidays and special occasions when catering services are in higher demand.

With catering, you are fulfilling orders for large groups of people. Also, for special events, people are more inclined to splurge on bigger ticket items and a variety of food to please all of their guests.

What’s more, with the ability to buy in bulk, you can get the best prices on ingredients and supplies. If you price your catering menu correctly (taking supplies, delivery, etc. into account), your prices can reflect the premium service you are providing. Customers are usually willing to pay for convenience, reliability and value for special occasions.

Also, the Catering on Grubhub platform makes participating restaurants viewable to an extensive database of corporate accounts. This creates opportunities for large (and often repeat) corporate sales.

Technology Makes it Easy to Implement

Advanced catering management software can help restauranteurs run a successful catering operation without negatively affecting other aspects of their business.

For instance, Grubhub can help restaurants receive and process catering orders easily. Orders can be received through emails, Internet-connected devices, or other methods. Also, detailed ordering confirmations from Grubhub help managers plan, schedule staff and accurately prepare orders.

Remember, while adding catering to your restaurant is a big step, the potential for increased profits is even bigger.

Check out Grubhub’s Restaurant Catering Do’s and Don’ts.

Image: Pexels

Catering to New Demand

Businesses can’t seem to get enough of catering. After all, few perks have the power to bring workers together like free food. Nearly 80% of employees prefer benefits like a free lunch to pay raises.1

And when it comes to special occasions and events — such as the holidays or a graduation party — food is often the focal point for customers. Instead of spending all of their time in the kitchen, customers count on catering services to deliver delicious food without the added hassle of cooking and cleaning.

Go get these orders for your restaurant by branching out into catering. Our infographic can help guide you along the way with a number of tips and tricks, including how to ensure a successful launch and why a partnership with Grubhub is the right move to boost your catering service.

Download the infographic to learn more about catering.

1Glassdoor

Tis the Season for Holiday Catering

Around the holidays, a few extra hours with family and friends are priceless.

Instead of cooking up a storm, customers are trading in their kitchen aprons for catering menus. Take advantage of this chance at extra sales by giving holiday catering a shot. Offer holiday catering to attract customers who want some extra rest and relaxation as well as companies looking to host holiday-themed events.

Four out of five companies hosted holiday parties in 2016.¹ And nearly 20% of those businesses budgeted more for their celebrations than they did the year before. Ready to see if this trend can help boost your bottom line? Use the following tips to prepare for the season ahead.

  • Pare down your menu. Create a catering menu that features your most popular dishes, but try to choose options that are easy to prepare and transport. Have a dish you can’t bear to leave off the list? Try whipping up a simplified version that includes all the flavor without the added complexity.
  • Sort out delivery. Need help getting catering orders from point A to point B? Grubhub for Work has you covered. Whether you’ve got an order for a bustling holiday celebration or a catered lunch, Grubhub can help meet all of your delivery needs.
  • Dish out roles and responsibilities. When catering orders come in, avoid confusion by clearly explaining which employees are responsible for the heavy lifting. Vacations or sick days may throw a wrench in your plans, so be ready to adjust on the fly.
  • Shout it from the rooftops. From social media to targeted marketing campaigns, a range of marketing tactics can pique interest. Build awareness by including flyers or promo codes for your holiday catering alongside delivery and takeout orders.

Ready to chow down on more restaurant marketing tips and tricks? Subscribe to The Tip Jar today!

¹Challenger, Gray & Christmas, Inc.

Restaurant Catering: 6 Do’s and Don’ts

Restaurant catering is winning market share every year as more customers turn to their favorite restaurants when treating larger groups. (more…)

How to Prepare Your Restaurant for Holiday Catering

With the holiday season quickly approaching, preparations are already underway for office parties and family gatherings. Make your restaurant the centerpiece of this year’s celebrations by offering catering services in and around the holiday season. (more…)

Choosing The Best Type Of Restaurant To Open

If you’ve dreamed of being a restaurateur but aren’t sure what type of restaurant to open, begin your journey with this overview of your options.

This brief introduction will provide a snapshot of the different types of restaurant concepts as well as some of the benefits and challenges of each.

Quick Service

Quick service restaurants (QSRs) are also sometimes referred to as limited service restaurants (LSRs). Generally, these establishments emphasize low price-points, speedy service, and food that is easily transportable.

Customers typically order at the counter, order online for delivery, or order at a drive-thru window. This cuts down on staffing needs, as there is no wait staff to hire, train, or retain.

Many prospective restaurateurs are drawn to QSRs because of their growth in the restaurant industry. While this has created a crowded market, QSRs can remain competitive by outsourcing delivery for improved service, and staying on top of health-conscious customer demands.

QSRs can range from food trucks, to independent eateries like Bob Os Hot Dogs in Chicago, to franchises like McDonalds®, Panda Express®, and Subway®.

Fast Casual

Like QSRs, customers at a fast casual restaurant order at the counter or drive-thru, or order delivery. Fast casuals are slightly more upscale than QSRs—offering customizable, healthier, and better-quality food at a higher price point.

Yet, with QSRs beginning to offer some healthier options, fast casual restaurateurs need to differentiate with modern decor, solid branding, catering services, and using advanced mobile technology like Grubhub where customers can order ahead to skip lines, customize orders, and more.

Being able to charge more (with the limited-service staffing advantages of QSRs) can sway some potential restaurateurs towards fast casual.

Examples in the fast casual category range from small, independent restaurants—like Kennedy Chicken and Gyro in NYC that offers freshly-made sandwiches, salads and gyros—to chains such as Panera Bread® and Chipotle®.

Casual Dining

These establishments are full-service “sit-down” restaurants, with family-friendly menus, simple food, and a casual and welcoming dining atmosphere. These restaurants are typically more expensive than QSRs and fast casual, yet still offer a good value.

While casual dining establishments can appeal to older individuals and families with children, many restaurants are trying to capture the millennial crowd with healthier options, locally-sourced ingredients, and free Wi-Fi. Some may even offer a partial or full bar.

Competition from established chains can be challenging for independent restaurants, so strong marketing and staying on top of food and beverage trends are both essential. Also, the on-site dining aspect requires more staff to juggle and additional customer services to accommodate.

There are many chains in this category including Applebee’s®, IHop®, and Olive Garden®. Independent casual dining is also widely represented and varied in every community, such as Grandma’s Family Restaurant in Illinois, which features hearty breakfasts to healthy dinners and everything in between.

Upper Casual

The upscale casual distinction typically means that menu and bar items will be of higher quality and more innovative, with more polished service and stylish ambiance. Think “cuisine” rather than “food” in this category.

Upper casual restaurant patrons will pay a higher ticket price with the elevated food and service they receive. A higher level of cuisine and service can be challenging to the restaurateur in terms of accepting reservations, continuously sourcing quality ingredients, finding the most experienced staff, managing financials, creating effective loyalty programs, and growing the business.

Yard House® and The Capital Grill® are examples of upper casual eateries that have partnered with Grubhub to expand their customer base and offer a new way to serve their clientele.

Fine Dining

Fine dining restaurants offer exceptional service, innovative cuisine prepared with the highest-quality ingredients and classic culinary techniques, an upscale atmosphere, and a kitchen overseen by a master Head Chef.

Although serving sizes are smaller than any other category, prices are much higher due to elevated cuisine, service, and the overall dining experience. Many people with a burning passion for excellence and a desire to make a distinct mark on the restaurant industry are driven to open a fine dining establishment.

Pricing their menu properly, sourcing premium ingredients, understanding their customers, and staying ahead of their competition are common challenges facing the owner of a fine dining restaurant.

Many establishments like Morton’s The Steakhouse® with locations throughout the country have joined the trend among fine dining restaurants to offer delivery of their award-winning cuisine.  

Knowing the different types of restaurants can help you decide which one is right for you and put you one step further on your journey of becoming a restaurateur.

Learn with Grubhub’s 6 Steps To A Successful Restaurant Opening.

Image: Pexels

The Best Strategies For Attracting New Customers To Your Restaurant

So much emphasis is placed on retaining existing customers, but it is equally as important to attract new customers.

The following creative strategies will help you attract these new diners that are essential to building your business, and keep them loyal.

Promote Through Online Ordering and Delivery

Online ordering and delivery is quickly becoming a must-have service for restaurants to capture and retain new customers—particularly millennials.

Here are some of the ways online ordering platforms, like Grubhub, can help restaurant owners bring in new customers:

  • Open your Digital Doors. Online ordering exposes your restaurant to many potential new customers. In fact, 90% of Grubhub customers discover restaurants they wouldn’t have otherwise been aware of.
  • Entice with Promotions. With Grubhub’s promotions control panel, restaurants can log in and select options to easily create promotions to attract new customers. These programs can be tracked and refined to yield the best results.
  • Capitalize On Delivery Demand. With 60% of Americans ordering delivery or takeout every week, providing delivery can help you reach those customers who can’t, or don’t want to dine out.
  • Tap Into the Lunch Market. The corporate lunch crowd demands fast online ordering and delivery service. With Grubhub, corporate customers can enjoy easy group ordering services, receive discounts, consolidated invoicing and more.

Online ordering also makes it faster and more convenient for individuals to order ahead and quickly pick up take-out on their lunch hour, rather than standing on line.  

Get Creative On Social Media

No campaign to cultivate new customers would be complete without social media. This low-cost marketing strategy allows restaurants to engage directly with customers while promoting their brand.

Use these simple techniques to extend your reach and exposure on social media:

  • Facebook. Along with posting relevant content and allowing diners to “check in”, use the events app to highlight weekly specials and events, run a fun poll to get people involved, and encourage diners to leave Facebook recommendations and reviews of your restaurant.
  • Instagram. You can make a splash on this highly visual platform by asking local food bloggers to post about your restaurant, always use descriptive, branded hashtags when sharing images, and post during times when people are thinking about eating (i.e., lunch time, after work).
  • Review Sites. Since 53% of Millennials use reviews to help them make dining decisions, it’s important to get your restaurant on multiple review sites, monitor and respond to all reviews as promptly, and encourage your customers to leave reviews.
  • Brand Ambassadors. Free Wi-Fi allows diners to promote your restaurant on social media by “checking-in” on social media, posting food pictures and branded hashtags, leaving reviews and more.

With these creative marketing suggestions, you have begun to formulate your own plan for attracting new customers without breaking the bank.

Expose Your Business To New Customers Through Catering.

Image: Flickr

Why You Should Never Underestimate Your Start-up Costs

Savvy new restaurateurs that are prepared and have sufficient start-up capital are more successful bringing their ideas to fruition. Discover why accurately estimating and funding your start-up costs will position you for success.

Avoid Delays

From writing a business plan to choosing a location, staffing, integrating POS systems, online ordering, and more, opening a restaurant can take months of preparation, according to Grubhub.

Things like construction and renovations, and red tape associated with permits approvals, etc. can slow down even the best laid plans. These types of snags are not out-of-the-ordinary and can be expected.

However, any financial hold ups can be avoided by planning expenses wisely and having sufficient start-up capital.

This allows restaurateurs to seize on opportunities to make great deals, book sought-after contractors, meet permit and inspection deadlines, and more.

Have A Safety Net

It may take some time to become completely profitable. That’s why it’s important to have a cushion of working capital available to cover operational expenses for at least 6 months to one year.

Otherwise, underestimated start-up expenses may have to be subsidized with other funds. These funds should normally be saved to help pay bills and operational expenses during the first year of operation.

By properly estimating start-up expenses, there’s no need to dip into reserve capital to complete the start-up phase. It’s best to allot enough start-up money and hold reserve capital to use later (if need be) to keep the business afloat.

This relieves pressure, allowing new restaurant owners to concentrate on building all aspects of their business—from dining room, to  take-out, delivery, catering and more.

Prepare For Emergencies

It’s important to expect the unexpected. Putting yourself in a position to respond financially to unforeseen emergency situations may not only save your restaurant, but your sanity as well.

Contingency money allocated in start-up expenses is the best way to prepare for unanticipated challenges. Being able to rebound quickly from a setback will help you keep up momentum and stay on schedule.

Some experts suggest that when planning for capital, use the “everything will take twice as long and cost twice as much as you expect” rule. While it’s impossible to budget exactly for an unknown snafu, setting aside 10-15% of the total investment is a good measure to prepare for emergencies.

 

With proper planning, estimating, and funding, your restaurant can gain these distinct advantages of sufficient start-up capital.

 

Check out Grubhub’s (Aspiring) Restauranteur’s Guide To Opening A Franchise.

Image: Pexels

Grubhub Restaurant Terms – Self Service

Grubhub Restaurant Terms

Updated February 4, 2019

These Grubhub Restaurant Terms (“Terms”) apply to the service relationship between Grubhub Holdings Inc., its subsidiaries and affiliates (collectively, “Grubhub” or “GH”) and the restaurant (“Restaurant”) signing up for the Services (as defined herein). These Terms, and any other terms set forth in the sign up process will be together referred to as the “Agreement.” The Agreement is entered into as of the date Restaurant signs up for the Services (“Effective Date”). THE SECTION BELOW ENTITLED “DISPUTE RESOLUTION” HAS A MANDATORY ARBITRATION PROVISION. IT AFFECTS RESTAURANT’S LEGAL RIGHTS. PLEASE READ IT.

1. Rights and Obligations of GH

a) GH will enable customers to purchase food and beverages from Restaurant via (i) GH’s proprietary ordering, advertising, delivery logistics and billing system at grubhub.com and at GH’s sole option, its associated web-based and mobile properties and apps, including Seamless and/or GFW (the “GH Platform”); and (ii) at GH’s sole option, at any properties partnered with GH (together with the GH Platform, the “Systems.” The foregoing will not apply to any Restaurant that has not signed up for Marketing Services until such Restaurant elects to receive such Marketing Services.

b) MARKETING SERVICES (IF SELECTED): GH will include Restaurant on the Systems as provided herein, and will enable the transmission of orders to Restaurant for pickup or delivery (the “Marketing Services”). The Marketing Services, together with the Delivery Services and the POS Services (each as defined below), will be referred to herein as the “Services.”

c) DELIVERY SERVICES (IF SELECTED): GH will connect Restaurant with delivery service providers through GH’s proprietary logistics platform(s) (the “Delivery Services”). GH will have the sole right to determine the particulars of the Delivery Services, including, without limitation, the delivery fee, delivery area and availability. For clarity, GH does not itself provide delivery or logistics services; instead, GH provides a platform for restaurants to connect with delivery service providers to transport orders to customers and to receive information relating thereto. GH delivery service providers are independent contractors who access GH’s proprietary technologies to provide on-demand delivery and logistics services, and such independent contractors control the method and manner in which they deliver orders. Accordingly, GH will not be liable or responsible for any delivery service providers or any errors or misrepresentations made by them.

d) GH owns all right, title, and interest in and to the GH Platform and any content supplied by GH, and will have sole editorial control over the GH Platform, including the presentation of any content provided by Restaurant (“Restaurant Content”). Restaurant Content may include, without limitation, menus, photographs, trademarks and logos. For the term of the Agreement and for six (6) months thereafter, Restaurant hereby grants to GH a royalty-free, worldwide, sub-licenseable, transferable, fully paid-up, irrevocable right and license to use the Restaurant Content on the Systems, and for marketing and promotional purposes via any means now known or hereinafter developed. Restaurant owns all right, title, and interest in and to the Restaurant Content, subject to the license granted to GH herein. GH may remove Restaurant Content on the Systems at any time if it believes, in its sole discretion, that such Restaurant Content violates any applicable laws, infringes upon any third-party rights, or otherwise impacts the integrity of the Systems.

e) TO THE FULLEST EXTENT PERMITTED BY LAW, AND OTHER THAN AS EXPRESSLY PROVIDED IN THE AGREEMENT, GH DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, IN CONNECTION WITH THE AGREEMENT, THE SYSTEMS, THE SERVICES, AND ANY USE THEREOF, INCLUDING WITHOUT LIMITATION IMPLIED OR EXPRESS WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT. THE SERVICES ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS, AND GH WILL NOT BE LIABLE TO RESTAURANT FOR DAMAGES RESULTING FROM THE FAILURE OF THE SYSTEMS, SERVICES OR RESTAURANT CONTENT. GH WILL NOT, UNDER ANY CIRCUMSTANCES, BE LIABLE TO RESTAURANT FOR INDIRECT, WILLFUL, PUNITIVE, CONSEQUENTIAL, INCIDENTAL, SPECIAL OR EXEMPLARY DAMAGES ARISING OUT OF OR RELATED TO THE AGREEMENT, INCLUDING, BUT NOT LIMITED TO LOST PROFITS, LOSS OF BUSINESS, LOSS OR INACCURACY OF DATA OF ANY KIND, WHETHER BASED ON CONTRACT, TORT, OR ANY OTHER LEGAL THEORY, EVEN IF THE PARTY IS APPRISED OF THE LIKELIHOOD OF SUCH DAMAGES OCCURRING. GH’S MAXIMUM LIABILITY UNDER THE AGREEMENT WILL BE THE AMOUNT OF COMMISSIONS EARNED BY GH DURING THE SIX (6) MONTH PERIOD IMMEDIATELY PRIOR TO THE EVENT WHICH GAVE RISE TO SUCH DAMAGES. THE FOREGOING LIMITATIONS WILL SURVIVE AND APPLY EVEN IF ANY LIMITED REMEDY SPECIFIED IN THE AGREEMENT IS FOUND TO HAVE FAILED ITS ESSENTIAL PURPOSE.

2. Rights and Obligations of Restaurant

a) Restaurant will prepare food and beverage orders placed via the Systems (i) consistent with menu descriptions; (ii) in compliance with all applicable health and safety requirements; (iii) in accordance with industry standards; and (iv) during the hours of operation provided by Restaurant to GH. Restaurant will ensure that its menu(s), hours of operation, and other particulars required for GH to perform the Services are up to date. Restaurant will ensure that its menu descriptions are sufficiently detailed as to ingredients and allergens, and contain any other health or safety notices that are recommended or required by applicable law, rule or regulation.

b) Restaurant menu items available for purchase through the Systems must be substantially similar to those menu items available in-store and through any other digital ordering channel. Restaurant menu item pricing through the Systems must be at least as favorable to the consumer as that which is available on Restaurant’s standard menu or offered to any third-party service, and GH may update menu item pricing through the Systems to match more favorable terms of available elsewhere.

c) Restaurant consents to receiving phone calls, faxes, emails, text messages and any other communications made available by and on behalf of GH as they may relate to the Systems, Services and terms governing Restaurant’s use of the Systems and Services, including without limitation, marketing or transactional matters. Restaurant hereby consents to the recording of telephone conversations related to the Systems and Services and will ensure Restaurant’s employees, service providers and agents are informed of the same and consent to recording by GH. If Restaurant accepts phone orders, Restaurant must advise those placing phone orders that CSC (Card Security Code)/CVV/CVV2 should not be transmitted over the phone.

d) Restaurant will not, and will not permit any third party to, market to or solicit any customer or company obtained through the Systems or via the Services for any purpose. For example, but without limitation, Restaurant may not solicit a customer or order directly from Restaurant or through a third-party. For the avoidance of doubt, the foregoing does not apply to any customer or company whose existence and information Restaurant obtained independently of the Systems and Services.

e) Restaurant will maintain the confidentiality of all non-public information that it acquires in the course of performing the Agreement, including without limitation all Customer Data (as defined below), as well as the terms and conditions of the Agreement (collectively, the “Confidential Information”). Restaurant will not disclose to any third parties, or use in any way other than as necessary to perform its obligations hereunder, GH’s Confidential Information. Restaurant will ensure that Confidential Information will only be made available to those of its employees and agents who have a need to know such Confidential Information and who are be bound by written obligations of confidentiality at least as protective as those set forth herein. Upon expiration or termination of the Agreement and as requested by GH, Restaurant will deliver to GH (or destroy at GH’s election) any and all materials or documents containing the Confidential Information, together with all copies thereof in whatever form.

f) Customer Data” means (i) any and all information about customers generated or collected by GH or Restaurant through the Systems or Services, which may include but is not limited to, customer’s name, delivery address(es), email address(es), phone number(s), and customer preferences and tendencies and (ii) any information that may otherwise be considered “personal data” or “personal information” under applicable law. Restaurant acknowledges that all Customer Data is the sole and exclusive property of GH. Accordingly, Restaurant will use Customer Data for the sole purpose of fulfilling applicable customer orders or otherwise satisfying Restaurant’s obligations hereunder. Restaurant (and any other persons to whom Restaurant provides any Customer Data only as necessary to perform the Agreement) will implement and maintain comprehensive administrative, physical and technical safeguards in accordance with current industry best practices in order to protect, handle, and secure Customer Data. Restaurant will also be responsible for any breach of this provision by any third-party service provider engaged by Restaurant. Restaurant will notify GH in a secure manner immediately upon a data security breach or any reasonable suspicion thereof or any other unauthorized disclosure of Confidential Information, and assist and cooperate with GH concerning any remedial measures and any disclosures to affected parties, in each case as requested by GH or required under applicable law.

g) Restaurant agrees that its use of the Systems and Services is subject to the Grubhub Terms of Use as in effect at the time (available at https://www.grubhub.com/legal/terms-of-use), and further agrees that Restaurant’s access to and use of Customer Data will be subject to the Grubhub Privacy Policy as in effect at the time (available at https://www.grubhub.com/legal/privacy-policy). If Restaurant is using Grubhub for Restaurants (“GFR”) to receive and confirm orders from GH, Restaurant will comply with the GFR Terms of Use as in effect at the time (available at https://restaurant.grubhub.com/terms-of-use).

h) If Restaurant is a franchisee of a franchisor (“Franchisor”) that has negotiated a master agreement with GH (“Master Agreement”), Restaurant consents to the sharing of certain sales reporting data with Franchisor pursuant to the Master Agreement. i) Restaurant represents, warrants and covenants: (i) it has the authority to enter into the Agreement and to grant the rights granted hereunder, and doing so will not violate any other agreement to which it is a party; (ii) it is duly organized, validly existing and in good standing under the laws of the jurisdiction of its origin; (iii) the Restaurant Content will not infringe or otherwise violate the rights of any third party; (iv) it will comply with all applicable retail food, beverage (including alcohol) or other health and safety codes, rules or regulations, as well as any other laws applicable to its business (including without limitation the obligation to pay tips to delivery and other workers, if any); (v) it will provide accurate tax rates and calculations to GH; and (vi) it will remit to the applicable taxing authority all legally-required taxes and will file all required tax returns and forms. In the event that Restaurant includes alcohol in its menu on the Systems, Restaurant further represents and warrants that it maintains a valid and active liquor license and all other applicable licenses, permits and registrations for the sale, distribution and (if applicable) delivery of alcohol (collectively, “Liquor Licenses”). Restaurant will provide GH with a copy of the Liquor Licenses and all renewals thereof, and will immediately notify GH if any Liquor License is not renewed or is revoked, cancelled or surrendered at any time during the Term. j) Restaurant will indemnify and hold GH (including its directors, employees, officers, agents) harmless from any and all claims, actions, proceedings and damages arising out of Restaurant’s activities, including, without limitation, (i) any third-party transactions or financing arrangement; (ii) Restaurant’s provision, calculation, reporting or remission of taxes; or (iii) any breach or alleged breach of the representations, warranties or covenants set forth in the Agreement. GH will provide prompt notice to Restaurant of any potential claim subject to indemnification hereunder. Restaurant will assume the defense of the claim through counsel designated by it and reasonably acceptable to GH, provided that GH may use counsel of its choice at its own expense. Restaurant will not settle or compromise any claim or consent to the entry of any judgment without the written consent of GH, which will not be unreasonably withheld. GH will reasonably cooperate with Restaurant in the defense of the claim, at Restaurant’s expense.

3. Payment Terms

a) In consideration for Restaurant’s access to the applicable Systems and Services, Restaurant will pay to GH the Marketing Commission (for non-catering and/or catering and/or GFW orders, as applicable) and Delivery Commission (as applicable) provided in the sign up process (collectively, the “Commissions”). Except as otherwise specified, the Commissions apply to the product total on all orders placed through the Systems. The Delivery Commission does not apply to pickup orders or self-delivery orders. In the event Restaurant does not use or ceases to use Delivery Services, the Marketing Commission will apply to the product total and any delivery fee charged by Restaurant. For Restaurants that do not use Delivery Services, the Marketing Commission will be charged on telephone orders originating from the Systems based on the average of Marketing Commission amounts actually charged on at least Restaurant’s previous six (6) non-telephone orders. The Commissions may be amended by GH upon three (3) days’ prior written notice to Restaurant (email sufficient), provided that Restaurant does not cancel the Agreement during such notice period.

b) GH will transmit via check or Automated Clearing House (“ACH”) to Restaurant the “Payment Amount” at mutually agreed intervals. “Payment Amount” means the “Grand Total” (which includes the product total, tax, plus any tips and delivery fees for orders not using Delivery Services) received by GH for orders placed during the relevant billing period (“Billing Period”), less (i) the applicable Commissions, (ii) the processing fee (inclusive of credit charges) on the Grand Total, (iii) tax collected on orders to be reported/remitted by GH, and (iv) the amount of refunds or discounts granted to customers. Platforms associated with GH affiliates and partners may deposit their Payment Amounts to Restaurants separately.

c) Restaurant will provide to GH accurate and complete sales tax rates and computations (including, without limitation, any applicable state and local taxes) applicable to menu items and will provide reasonable advance notice to GH of any required changes to such rates and/or computations. Restaurant will report and remit all sales tax collected through the Systems to the applicable taxing authorities. Notwithstanding the foregoing, for certain Restaurants, GH will report and remit all sales tax collected on orders through the GH Systems to the applicable taxing authorities. For information on whether GH will report and remit sales tax for Restaurant pursuant to the foregoing, visit https://lp.grubhub.com/legal/sales-tax-remittance/. Updates to GH tax reporting and remitting practices may be made upon written notice to Restaurant (email sufficient). 

4. Term

a) The Agreement may be cancelled by either party for any reason (or no reason) upon three (3) days’ prior written notice to the other party; provided, however, that GH may suspend the Services or access to the Systems during any time it believes Restaurant is in violation of the Agreement.

b) If either party wishes to cancel placement on any particular platform(s) and/or the Delivery Services, in each case, while remaining on the other platform(s) and/or retaining the other Services, it may do so at any time upon three (3) days’ prior written notice to the other party. Notwithstanding anything to the contrary herein, in the event that only placement on the such platform and/or the Delivery Services are cancelled, the Agreement will continue in full force and effect, except that: (A) “Services” will be redefined to refer only to the remaining Service(s), (B) “Commission” will be redefined to refer only to the Commission(s) applicable to the remaining Services, and (C) any obligations of GH with respect to the cancelled Service(s) will be of no further force and effect. 

5. Dispute Resolution  Restaurant and GH agree that all claims or disputes arising out of the Agreement will be decided by an arbitrator through arbitration and not by a judge or jury (“Arbitration Agreement”). This Arbitration Agreement is governed by the Federal Arbitration Act (“FAA”) and evidences a transaction involving commerce. The arbitration will be conducted before a single arbitrator under the Commercial Arbitration Rules of the American Arbitration Association (“AAA”), which are available at www.adr.org. The arbitrator’s fees and the costs will be shared equally by the parties, unless prohibited by law. Parties are responsible for their own attorneys’ fees. The arbitration proceeding will take place in New York, NY, unless otherwise agreed. A court of competent jurisdiction will have the authority to enter judgment on the arbitrator’s decision and award. The parties agree to bring any claim or dispute in arbitration on an individual basis only, and not as a class or collective action, and there will be no right or authority for any claim or dispute to be brought, heard or arbitrated as a class or collective action (“Class Action Waiver”). Regardless of anything herein and/or the applicable AAA Rules, the interpretation, applicability or enforceability of the Class Action Waiver may only be determined by a court and not an arbitrator. The following claims are excluded from this Arbitration Agreement: (a) claims in small claims court; (b) claims to enforce or to prevent the actual or threatened violation of a party’s intellectual property rights; (c) claims for temporary relief in connection with an arbitrable controversy; and (d) claims that are non-arbitrable per the applicable federal statute. 

6. Miscellaneous Terms  GH and Restaurant are independent contractors, and nothing herein may be construed to create any agency, partnership or joint venture between them. Notwithstanding anything to the contrary, neither party has any authority of any kind to bind the other party in any respect whatsoever. The Agreement are not intended to benefit, nor will it be deemed to give rise to, any rights in any third party. No ambiguity will be construed against any party based upon a claim that such party drafted the ambiguous language. With the exception of the Arbitration Agreement, which will be governed by the FAA, the Agreement will be governed by New York law, without regard to conflict of law principles. The Agreement and any other agreements or terms incorporated herein by reference, constitute the entire agreement between the parties and supersedes any prior understanding (written or oral) on the subject matter hereof. In the event of any conflict between the Agreement and any of the Grubhub Privacy Policy, the GFR Terms of Use, or the Grubhub Restaurant POS API Terms, the terms of the Agreement will control. GH hereby reserves the right to update and modify these Terms at any time at its sole discretion, provided that such modifications will be applied only prospectively. You agree that GH has the right to notify you of updates to these Terms by posting them on the Systems. Therefore, you should review these Terms before using the Services. The Agreement may not be amended by Restaurant unless such amendment is signed by an authorized representative of GH. If any provision of the Agreement is found by a court of competent jurisdiction to be invalid or unenforceable, then that provision will be changed and interpreted to accomplish the objectives of such provision to the greatest extent possible under applicable law, and the remaining provisions will continue in full force and effect. In the event of a breach, in addition to any remedies at law or in equity, the non-breaching party will be entitled to seek specific performance and immediate injunctive relief. Failure by GH to require performance or claim breach will not be construed as a waiver by GH. A party will not be liable for any failure of or delay in the performance of the Agreement for the period that such failure or delay is due to causes beyond its reasonable control, including but not limited to acts of God, war, strikes or labor disputes, embargoes, government orders or any other force majeure event. Restaurant may not assign the Agreement without the prior written consent of GH, and if permission is secured, the assignor will provide GH with advance written notice so that payment can be directed appropriately. Any assignment by Restaurant in violation of this provision will be deemed a nullity. GH may freely assign the Agreement. The Agreement will be binding on the parties’ permitted heirs, successors and assigns. Any dispute, controversy or proceeding arising out of or relating to the Agreement or the relationship between the parties hereto will be governed by in accordance with the terms of the Agreement. This Section 6, the customer data, ownership, confidentiality, indemnity, limitation of liability and arbitration provisions and any other terms required for the full interpretation of the Agreement following expiration or termination will survive any expiration or termination of the Agreement. 

7. Notices. All notices under the Agreement will be in writing and will be deemed to have been duly given if given on the earliest to occur of (i) upon delivery, or refusal of delivery, if personally delivered; (ii) on the third business day after deposit with the United States Postal Service if sent by certified mail; (iii) on the first business day after delivery to a nationally recognized overnight courier if sent by such a courier; and (iv) on the day transmitted, as indicated by the transmission confirmation, if given by email (however, any notice transmitted by email after 5:00 PM local time at the destination of the recipient or on a day other than a business day will be considered given on the next business day). All notices to Restaurant will be sent to Restaurant at the email address provided by the authorized representative during the signup process or such other address provided by Restaurant and accepted by GH in writing. All notices to GH will be sent to the below, unless otherwise provided by GH:

Grubhub Holdings Inc.
111 W. Washington St., Ste. 2100
Chicago, IL 60602
Attn: Legal Department
Email: [email protected]

Is Your Restaurant Menu Spring Ready?

Spring is finally in full bloom.

And with that you can cater to a wide range of seasonal events and keep your business booming — whether customers dine in, order online for delivery or need an event catered.

Here’s how to capitalize on a few of the most popular events coming up this Spring.  

College Basketball

The Spring is always an exciting time for college basketball — and the same can be said for your restaurant. Make the most of the boost in customers and food orders on game days by offering special online promos or exclusive menu-items.

Focus on beefing up your menu with delicious appetizers that fans can quickly grab and enjoy without breaking their concentration on the games, such as fried mac and cheese balls or buffalo chicken dip with chips. Since March is historically a huge month for restaurant beer sales, try enticing customers with deals on drinks as well.1

Mother’s Day

A delicious meal is a popular way to celebrate and honor moms on Mother’s Day. In 2017, an estimated 92 million people dined out on Mother’s Day, while 21 million opted for takeout or delivery.2

Consider planning out a special prix-fixe menu or brunch menu for the occasion, and make sure to promote upcoming changes to your menu early and across all your social media channels. To capture the attention of customers who may prefer to celebrate at home, include a complimentary dessert or small gift along with delivery and takeout orders placed on Mother’s Day.

Graduation

Graduations are always an exciting time, but being able to make reservations for large groups can be tough for customers. Since people may already have plenty of friends and family visiting, it can be easier for customers to use restaurant catering as an option to make sure everyone is fed.

Make sure your restaurant — and menu — are ready for a potential increase in catering orders during the months of May and June. Deciding which dishes to feature on your catering menu may require some adjustments to recipes, but don’t forget to stay true to your brand and unique offerings. When it comes to marketing your catering services, be sure to mention any promo deals or specials for those looking to place a catering order during the Spring months.

With a new season comes new opportunities to surprise and delight your customers. Keep up with the big events this Spring to help your restaurant business generate buzz all season long.

Ready for more seasonal tips to grow your business? Subscribe to The Tip Jar today!

1Upserve
2National Restaurant Association