Boost profits with virtual restaurants
Increase your revenue potential with your own virtual restaurant or with our licensed concepts.Get started with virtual restaurants
Capture new business with very low risk
- Create new opportunities.
Increase your revenue streams and maximize your profitability per square foot.
- Optimize and save.
Deliver more orders using your existing kitchen and staff.
- Expand and innovate.
Offer a new menu to help you reach and engage new customers.
Choose your virtual restaurant journey
Whether you’re looking to start one virtual restaurant or many, we can help you pick the right path to success with delivery-only concepts.
Quickly launch with a licensed virtual restaurant brand researched and designed to maximize your profits. We provide national brand marketing to drive interest, plus the menu and packaging to make it all work.
Explore our licensed virtual restaurants below.
Get creative testing new menus, cross-utilize existing ingredients or supplement lower-demand times as you explore building your own brand. And if you already have your own virtual restaurant concept, it’s easy to list it on Grubhub to start growing your sales.
Take advantage of our Account Advisors’ expertise in virtual restaurants when planning your concept by scheduling a consultation. Your advisor can provide you with access to cuisine data, help you find gaps in your concept and even connect you with resources to create your logo, all so you can achieve your virtual restaurant goals.
Introducing MasterChef Table, exclusively through Grubhub
A new, premium virtual restaurant concept offering gourmet American comfort food as crafted by MasterChef alumni.
- A menu that diners will crave
Draw customers in with a data-driven menu designed to tap into delivery trends.
- Powerful branding
Get access to exclusive media, marketing and PR support from Grubhub and MasterChef, including exposure on national TV.
- Valuable launch resources
We’ll fund your opening inventory and give you access to competitive rates through our supply chain and distributor partners.
- Cost-saving perks
There is no licensing fee, plus you get a free Grubhub+ listing.
- Easy operations
Serve gourmet items that are quick to prepare using your standard kitchen equipment.
Join Grubhub Marketplace or speak to your Account Advisor to get started with virtual restaurants.
Free resources to help you get started
Virtual restaurants: The food industry’s secret weapon
Find out how virtual restaurants can help you expand your business.
How to launch a virtual restaurant (checklist)
Learn how to launch your own virtual restaurant concept with our checklist.
Secrets to virtual restaurant success
See how financier-turned-restaurateur Kevin Shin of King Wang’s found success.
Explore other products and solutions
List your restaurant on the Grubhub app and website to find new customers.
Build your commission-free branded online ordering website.
Choose delivery and fulfillment options that fit your needs.
Promotions and Loyalty tools
Access powerful marketing and advertising proven to reach new customers and build fans.
Tech & POS integrations
Simplify your operations with robust point-of-sale (POS) and tech integrations.
Manage everything Grubhub in one place through the Grubhub for Restaurants portal.
Have questions about virtual restaurants? We have answers.
What is a virtual restaurant?
A virtual restaurant is an online-only restaurant model that operates from an existing brick-and-mortar restaurant location with the goal of expanding customer reach and business growth. They typically share a kitchen with the brick-and-mortar restaurant to prepare and package orders. Customers order from a secondary menu that’s available exclusively online and for delivery or pickup. Those orders are prepared by the existing restaurant’s staff alongside orders for the primary business.
How do I open my own virtual restaurant?
Grubhub makes it easy to start your own virtual restaurant. You can choose to license one of our turnkey virtual restaurant concepts. We take care of the menu, branding, packaging, marketing and more for you. You simply handle cooking the food and fulfilling the orders with your existing kitchen and staff.
If you want to launch your own unique virtual restaurant concept, we can help with that too. Your Account Advisor can provide resources to get started and can use data from Grubhub orders in your area to find menu ideas and other insights to help you fine-tune your concept.
How can a virtual restaurant help grow my business?
Virtual restaurants can add an additional revenue stream for your restaurant. Since they don’t require an additional brick-and-mortar location or any extra overhead, they provide a great way to get incremental profits for your business. You can select a concept that offers a cuisine not currently available in your area or one that focuses on different hours from your brick-and-mortar location.
What’s the difference between a virtual restaurant and a ghost kitchen?
First, let’s start with their similarities. Virtual restaurants and ghost kitchens share the goal of establishing virtual brands and capturing new customers and orders through food delivery. While virtual restaurants typically operate from existing brick-and-mortar restaurants, ghost kitchens don’t have a customer-facing physical storefront and are instead kitchen space focused solely on preparing to-go meals. Such facilities are often used by multiple chefs or restaurant operators in coworking spaces.
Why should I license a turnkey virtual restaurant concept?
Branded concepts offer a number of benefits. They provide expertly crafted recipes curated for a delivery-styled menu, as well as menus and visual branding that allow you to get started much more quickly than you could if you had to develop it all yourself. Many have already established national brand recognition or are associated with a celebrity or company that brings trusted brand equity to the concept.