First, let’s start with their similarities. Virtual restaurants and ghost kitchens share the goal of establishing virtual brands and capturing new customers and orders through food delivery. While virtual restaurants typically operate from existing brick-and-mortar restaurants, ghost kitchens don’t have a customer-facing physical storefront and are instead kitchen space focused solely on preparing to-go meals. Such facilities are often used by multiple chefs or restaurant operators in coworking spaces.
What’s the difference between a virtual restaurant and a ghost kitchen?
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