For Los Angeles restaurants seeking opportunities to boost revenue, alcohol delivery is an increasingly popular option. It’s easy to see why; at Grubhub, we find that when restaurants add wine, beer, and liquor to the delivery menu, their average order value rises by about $15. The benefits don’t stop there — 10% of these restaurants’ delivery orders include one or more alcoholic beverages.

Want to experience this type of profit increase? Whether your business is located in Beverly Hills, West Hollywood, or Santa Monica, now might be a good time to consider diving into the world of delivery cocktails. You don’t have to do it alone; partnering with the best alcohol delivery service in Los Angeles can streamline the process.

Benefits of offering alcohol delivery in LA

Do your in-house diners like to order a drink with their meals? Chances are, your delivery customers in Los Angeles are craving the same opportunity. There’s nothing like a delicious glass of wine or a warming liquor to turn a cozy restaurant meal at home into a special occasion. Alcohol delivery satisfies a need in the market — and builds a more satisfying experience for customers in the process.

As you determine whether to update your restaurant’s drink menu with alcoholic drinks, consider how the benefits could boost your bottom line and position in the local food landscape.

Customer loyalty

A loyal customer base is one of the most valuable assets a restaurant can have, especially in Los Angeles’ ever-changing food scene. If your guests are fond of beer and wine, alcohol delivery is one way to build a stronger relationship. By providing the convenient and flexible delivery experience diners want, you can ensure they keep coming back.

Competitive advantage

The restaurant industry in Los Angeles is competitive, and restaurants need every advantage they can get. Alcohol delivery is one way to differentiate your business from other local establishments. And when diners are in the mood for wine or cocktails with liquor, alcoholic options tip the scales in your favor.

Increased sales

As a business owner, alcohol delivery has the potential to be another revenue stream that boosts your bottom line. It’s not just for restaurants in Los Angeles; liquor stores can take advantage of the service, too. After all, customers may be more inclined to buy beer, liquor, or wine if it’s easily accessible and they don’t have to drive anywhere to get it.

How does alcohol delivery in Los Angeles work?

Before you expand your restaurant’s delivery offerings to include beer, wine, liquor, or mixed drinks, it’s crucial to understand how the process works. The most important step is to understand the relevant laws and regulations in Los Angeles and California. Then, you should optimize your operations for beverage delivery.

At Grubhub, we’re here to help you succeed. Here’s what happens when you work with us to add alcohol delivery to your service offerings:

1. Orders come in. Customers use the Grubhub app or your restaurant’s free Grubhub Direct online ordering website to place an order. You can add alcoholic drinks to your standard menu — just make sure to mark them as such in the system — so the process is seamless.
2. Employees prepare the order. Your team members prepare the food and drinks. State and local laws determine how you can package alcohol; there may be different rules for wine and liquor. Grubhub also requires you to pack it in a separate bag.
3. Grubhub driver picks up the order. One of our professional drivers (age 21 or older) picks up the order. They’ll check the alcohol packaging to make sure it adheres to guidelines. Then, they’ll load it into their vehicle according to local and state laws and in a way that ensures the integrity of the food and drinks.
4. Driver checks the customer’s age. Our drivers only deliver alcohol to people who are at least 21 years old and not visibly intoxicated. First, they scan the recipient’s ID using the Grubhub app; they also check to make sure the ID looks authentic and matches the person. Finally, they look out for signs that the person isn’t currently under the influence. This process helps ensure your customers can enjoy their liquor, mixed drinks, wine, or beer safely.
5. Driver completes the order. When appropriate, the driver delivers the food and drinks to the customer. If the person is under 21 or intoxicated, the driver will give them the food items and return the alcohol to your restaurant.

Implemented safely and efficiently, alcohol delivery can help you gain more customers and build brand visibility. Whether you’re serving wine, miniature liquor bottles, cocktails, or even beer, our goal is to help you find success.

Reach more Los Angeles customers

Diners in Los Angeles tend to love their wine and specialty liquor, which means offering alcohol delivery can be a strategic move for your business. By partnering with Grubhub to fulfill your restaurant’s delivery and takeout orders, you can stay competitive, boost sales, and better serve your customers. We also offer a wealth of resources you can use to track performance, improve your marketing and promotions, and increase operational efficiency across the board.

Ready to get started? Try Grubhub free for 30 days today.