Sign up for restaurant insights


Alcohol Delivery is expected to grow exponentially over the next few years– it’s time you learn how to capture this growing demand for to-go cocktails and alcoholic beverages. Check out 

When the pandemic forced restaurants across the country to temporarily close up shop in 2020, many states amended local regulations to allow restaurants to incorporate alcohol delivery during the pandemic.

As of mid-2021, 14 states and the District of Columbia have decided to allow restaurants to sell to-go cocktails permanently, and customers love the ability to order to-go cocktails, beer, and wine from their favorite restaurants on Grubhub. 

Find out more about the benefits of offering alcohol delivery as part of your business model and see which cocktails seem to hit the spot best for thirsty diners eager for an effortless at-home happy hour.

The benefits of offering alcohol delivery or to-go cocktails

Curious whether it’s worth it to add alcohol to your delivery and to-go menus?

While it does take an up-front investment of both time and money to reconfigure your day-to-day operations and ensure your new alcohol offerings adhere to guidelines, Grubhub data shows a clear payoff.

Adding alcohol to your delivery menu on Grubhub can increase the average order value by a whopping $14-$15.

Think about that in terms of daily or weekly revenue; If you deliver 100 orders a day, you stand to see an average overall increase of $1400-$1500 per day and $9,800-$10,500 per week.

Of course, alcohol delivery on Grubhub is not available everywhere.

It’s important to do your research before you commit to a menu change or start collaborating with a local mixologist on cocktail ideas. If you’re a current Grubhub restaurant partner, please check with your Account Advisor to find out if you can offer alcohol.

To learn more about how you can add alcohol to your Grubhub menu, check out our guide to Grubhub alcohol delivery.

What were the top alcohol delivery and cocktail-to-go items ordered on Grubhub in 2021?

Grubhub’s Annual Year in Food Report showed an uptick in alcohol orders, with a handful of cocktails seeing a meteoric rise in popularity.

Margarita (+240%)

Frozen, on ice, with salt or without, margaritas continue to be a hugely popular drink that’s perfect for washing down that spicy carne asada on Taco Tuesday.

Keep delivery constraints in mind while you finalize your menu — frozen margaritas are harder to prepare and deliver without seeing a dip in quality. Also, too many flavor options could complicate things for your bartenders.

Mexican beer (+174%)

The other side of Taco Tuesday libations! Mexican beer is a refreshing and satisfying option for customers who prefer a simpler beverage. You can offer single bottles or a six-pack, with optional lime wedges on the side.

 Mango mojito (+110%)

Take an already tropical drink (lime + cane sugar + cachaca = love) and add some sticky-sweet mango, and you have a cocktail that’s good with everything from chips and salsa to chicken wings and pizza.

Cabernet Sauvignon (+106%)

The dark, complex flavors of a well-balanced Cabernet are perfect for pairing with a to-go steak or even barbecue. Some eateries stick to full bottles on their delivery menus while others invest in single serving-size bottles or half bottles, so customers have more options depending on who’s at home and sharing in the vino.

Prosecco (+102%)

Prosecco is bubbly, delicious, and perfect for celebrating whatever guests feel like celebrating. Think about offering a brunch package that includes prosecco and orange juice for mimosas or fresh fruit purees for a quick DIY Bellini.

Hello, 2022: Alcohol delivery and cocktail trend predictions for the year ahead

Half the battle when creating an alcohol delivery menu is deciding which cocktails to include. On the one hand, you want to appeal to various tastes; on the other hand, a streamlined menu with few items helps reduce buyer confusion and makes it easier for your staff to execute orders on time.

Getting to know what cocktail trends you should watch in 2022 could help you create a menu that hits all the right notes without going overboard. The result? More sales and less stress.

Throwback classic cocktails will be all the rage

Consumers love a throwback cocktail, and this year we’ll see more love for everything from negronis to old-fashioneds. Don’t be afraid to add your own twist to classics to create a drink that’s still familiar yet uniquely yours.

Growing interest in low-ABV and alcohol-free beverages

The alcohol-free spirit movement is chugging right along, with “mocktails” getting more creative. You can buy infused faux alcohols to make mixed drinks or rely on herbs and fruits to create fancy beverages that feel special without imparting an alcohol-based buzz.

Hard seltzers are essential to any menu

Hard seltzers are the newest unstoppable addition to the beverage sector, and they’re a widespread winner because they tick many boxes. 

They’re a lighter drink that appeals to people who might not love the taste of alcohol, they’re typically lower in calories than sugar-laden bottled cocktails, and they’re nice to drink on a hot summer day

Customers will search out local spirits to support their community

Like local food, local spirits are getting a lot of support from people who want the money they spend to funnel back into their own community. As people strive to support small businesses, customers seek menu offerings that include liquor from local distilleries, breweries, and wineries.

Fruits and vegetables will take center stage

Enjoy a cocktail and get one of your daily servings of fruit and veg? Sounds good to us! 

Using fresh produce in your cocktails is not only appealing, but it could also help you cross-utilize ingredients you’re already ordering to help execute your food menu.

Tequila (still) increasing in popularity

Margaritas are the number one choice for Grubhub customers, but now the love for tequila is spreading. Try out some other accessible tequila cocktails like a grapefruity Paloma or experiment with the smokier, more complex aroma and taste of mezcal.

Alcohol delivery will continue to grow

According to BeverageDaily, alcohol e-commerce is expected to grow by 66% between 2020 and 2025. Much of that growth can be attributed to rising alcohol sales through online platforms like Grubhub Marketplace.

Ready to take on 2022 with Grubhub at your side? Here’s how you can add alcohol delivery and to-go cocktails to your restaurant

The first step to adding alcohol delivery to your business is to sign up with Grubhub for Restaurants.

As a Grubhub restaurant partner, you’ll have a dedicated Account Advisor who can let you know if your market allows alcohol sales. If so, your Advisor will then help you add alcohol to your account successfully so you can get up and running quickly.