In the bustling restaurant industry, businesses are constantly seeking ways to tantalize taste buds and entice diners through their doors. One increasingly popular method gaining traction among savvy restaurants is celebrating national food holidays. These designated days for food celebration not only offer a delectable opportunity to indulge, but also serve as great tools for restaurant marketing and customer engagement.

Each month brings a new menu of food holidays that can be integrated into your business’ marketing strategy. Take a look into what April food holidays can drive more orders to your restaurant. 

Why should restaurants celebrate national food holidays?

Celebrating national food holidays gets customers excited about certain parts of your menu. Use national food holidays to create marketing campaigns that resonate with diners. These holidays allow restaurants to connect with their customers on a personal level, tapping into the shared joy and nostalgia associated with specific dishes. By actively participating in these celebrations, restaurants can not only boost orders and revenue, but also strengthen their brand identity, creating memorable experiences that resonate with diners and encourage repeat visits. 

No matter how you celebrate, embracing national food holidays is a great way to spice up your marketing strategy. Browse our national food holiday calendar to determine what food celebrations fit your menu and plan promotions that resonate with your diners.

April food holiday promotions to support your marketing strategy

April brings over a dozen delicious food holidays that highlight some diners’ favorite flavors. Take a look at how you can add the top April food days of celebration to your marketing calendar to drive sales and build anticipation around your menu.

April 2: National Peanut Butter & Jelly Day

Acknowledging a day surrounding one of the most popular childhood lunches is the perfect way to show some love towards your kids’ menu. Offer a lunch special to attract young families, and put some extra attention into making your restaurant family-friendly to appeal to parents. Expand your customer base by offering PB&J lunch specials to-go. Make your restaurant the center of the cafeteria lunch table by creating “brown bag lunches” complete with your PB&J and sides that kids can take to school.

April 4: National Burrito Day

Did you know that burritos are the top ordered item on Grubhub? You don’t want to miss out on celebrating this fan favorite. Most businesses know diners can resist this menu item, especially when it’s offered at a discount. Make your National Burrito Day promotion stand out by hiring a food influencer to share your deals. Partnering with a local food influencer can get your burritos in front of a large and interested audience instantly, inspiring diners to check your restaurant out.

April 5: National Caramel Day

Celebrate National Caramel Day by offering 15% off all menu items that have this sweet ingredient. Go the extra mile by creating a special menu that highlights all your carmel offerings so that customers can easily browse your limited-time promotions. Post about your menu deals on your business’ social media to spread awareness.

April 7: National Coffee Cake Day

National Coffee Cake Day is a great time to turn some attention towards your bakery menu. Want to increase your breakfast sales? Offer a free cup of coffee to customers who purchase coffee cake on this national holiday. Let diners get a free taste of your morning pick-me-ups so that they’ll come back for seconds.

April 8: National Empanada Day

Does your chef bake the perfect empanada? Get some extra menu exposure by offering 15% off to customers who post about your empanadas on social media. Encouraging your customers to post organically about their experience at your will help you reach more customers authentically, boosting sales. In fact, over 50% of millennials base their decision to buy a product on recommendations from their family and friends. Getting your diners to showcase your restaurant can inspire their friends to check your menu out.

April 10: National Cinnamon Roll Day

What better way to celebrate this gooey and warm breakfast item than to share the love? Use National Cinnamon Roll Day to get involved with your community by donating breakfast to before-school programs, shelters, or local workers. Giving back to your community not only helps you build more local connections, but it also can make a difference in peoples’ day, reflecting positively on your brand.

April 12: National Grilled Cheese Day

National Grilled Cheese Day is a great holiday to add to your marketing calendar because it appeals to all customers–kids and adults alike love this cheesy meal. Boost orders by offering free delivery on all grilled cheese orders. Run a delivery promotion on Grubhub to engage your loyal fan base and highlight certain sections of your menu.

April 26: National Pretzel Day

Run a social media contest on National Pretzel Day to boost your business’ online presence. Post a photo of your delicious pretzels and dipping sauces to your social media account and randomly select a follower to win free food. Ask diners to tag a friend in the comments of the post to enter to increase your following. 

April 27: National Prime Rib Day

Is your restaurant known for your BBQ? Celebrating national prime rib day should be a no-brainer. Build anticipation for the big day by showcasing the behind the scenes prep for this favorite roasted dish. Use social media to share the magic behind your chef’s process. Short-form video content performs well on Facebook and Instagram, so showing how this favorite dish is crafted is a recipe for success.

April 30: National Bubble Tea Day

Spread the joy on National Bubble Tea Day by featuring a BOGO offer no tea lover can resist. Give away an extra free small drink when a customer mentions National Bubble Tea Day at checkout. BOGO offerings are a great way to increase patronage as your loyal diners convince their friends and family to take advantage of the freebie.

Share your national food holiday deals with social media templates

Ready to spread the word about your food holiday promotions? Tap into Grubhub’s free social media templates to let customers online know you’re celebrating. Give details of the food promotion in the caption, and add a link to your online ordering site in your bio to boost conversion. 

The best part about these templates is you can customize them to match your brand. Put your own food photography center stage while encouraging diners to place an order. 82% of people would order food just because of how it looks in a photo, regardless of whether they wanted it or not. Getting your dishes in diners’ social feeds can have a direct impact on order volume. Post your templates with #GrubhubPartner for a chance to be featured on our Instagram, Grubhub for Restaurants.

Celebrate your menu with Grubhub

Are you ready to incorporate April national food holidays into your marketing strategy? Download our free National Food Holiday Calendar for a full list of food holidays and more advice on how you can utilize them to drive more orders.

Already eager to create a food holiday promotion? Sign up for Grubhub today to access powerful promotion and loyalty tools to support your business.