Nearly 60 percent of chain restaurants along with 75 percent of independent restaurants use social media – and for good reason. New features such as Instagram “Stories” have made it easier than ever before to engage loyal diners and attract new ones.
If you’re looking for new ways to boost sales, earning diners’ trust and loyalty can take your revenue to the next level. One way to begin building trust with diners is by making sure each and every food delivery arrives on time.
Facebook’s video streaming service, Facebook Live, has gained major traction with brands recently. Instead of recording and posting a video to your news feed, you now have the option of 24-hours streaming capabilities.
It’s easy to organize the average day around three distinct meal times, but few people restrict their eating to just breakfast, lunch and dinner. Between doughnuts, smoothies and handheld wraps, most restaurant menus don’t only target the square-meal crowd either – nor do their delivery services.
Mobile apps, tableside payments, online ordering and electronic menus are just a few examples of restaurant technology that has seen widespread adoption in recent years. While such technology has been well received by both restaurant owners and customers, other emerging technology might take a bit more convincing before it becomes mainstream.
With winter around the corner, it’s time to replace some of your lighter, summer menu items with hearty options to keep diners warm throughout the winter months. In fact, restaurants that offer seasonal menus see a 26 percent uptick in orders compared to restaurants that stick to the same menu year round.
As a restaurant owner, you’re always looking for new ways to increase sales. Maybe you’ve offered a few specials, or sent out discounts via your social media channels. But what about expanding restaurant hours?
Election night is one of the most anticipated events of the year and is also considered one of the top TV moments for online orders and delivery. In fact, delivery orders spiked 20 percent during the 2012 presidential election, compared to your typical Tuesday night order volume.
Regardless of how big or small your restaurant may be, cutting costs is likely a top priority. From ramping up marketing efforts to giving staff members raises and promotions, saving a few dollars here and there can give you the opportunity to improve your restaurant in a number of different ways.
The start of 2016 welcomed new minimum wage regulations, causing restaurant owners in several states to start increasing wage pay for employees. Nearly a year later, the next wave of paycheck changes is here: overtime pay.
When it comes to choosing a location for your restaurant, you might be looking into leasing a space in an up-and-coming neighborhood with heavy foot traffic and a vibrant culinary scene. But while there’s plenty of success to be had in opening a standalone restaurant, this isn’t your only option to bring in major profits.
From attracting new diners to closely meeting the ever-changing needs of loyal customers, rebranding your restaurant can be an effective way to increase sales. Thinking about trying it out? Here are a few do’s and don’ts to help you along the way.
With the holiday season quickly approaching, preparations are already underway for office parties and family gatherings. Make your restaurant the centerpiece of this year’s celebrations by offering catering services in and around the holiday season.
For restaurant owners and operators who might not have enough hours in the day to carve out time for researching the latest trends, podcasts can be the perfect solution. Podcasts are an easy, schedule-friendly way for restaurant leaders to get a quick dose of professional development.
Expanding a restaurant chain gives you the opportunity to replicate success – and build revenue – in new markets. But it’s important to make sure your customer experience is consistent no matter the location of your restaurant.
From order processing software to smart kitchen appliances, new technology is quickly becoming a vital component of restaurants all across the country. In fact, 73 percent of restaurant owners plan on using cutting-edge business technology in the upcoming year.
With every less-than-perfect review comes the opportunity to improve your restaurant. Not only can a few words of criticism highlight areas of your restaurant that need tidying up, but they also give you the chance to win over a disgruntled diner.