Creating the perfect Italian menu is an art, and delivering these creations across New York City takes strategy. The staff at Da Nonna Rosa has perfected just that, crafting delicious pizzas, paninis, pastas and traditional Italian dishes that are delivered all across the city.

Da Nonna Rosa has been serving New York City for over a decade. The family-owned business is known for their New York style pizza and welcoming staff. Co-owner Anthony Sagos and his brothers partnered with Grubhub to extend their restaurant’s reach across the city.

“We decided to partner with Grubhub because of everything from the marketing to the Marketplace website itself,” Anthony said. “It’s easy to access and customer support is always there. There is consistency with the platform.”

This consistency has been key as Da Nonna Rosa experiments with different features and promotions to gain more customers. They’ve expanded their delivery boundaries with Grubhub delivery and optimized their online menu by taking advantage of Grubhub’s free menu photoshoot.

“We’ve learned a lot through the process of using Grubhub,” Anthony said. “There are so many features there and we’ve been utilizing the different tools Grubhub provides to see what works for our restaurant.”

Reaching more diners with Grubhub promotions

Since partnering with Grubhub in 2015, Da Nonna Rosa has served thousands of diners through delivery and pick up orders. How does this family-owned restaurant stay top-of-mind for customers? Their key ingredient is promotions.

“We saw positive feedback from new customers that we attracted by using promotions,” Anthony said. “There are so many restaurants in the city giving customers so many options to choose from. We felt that promotions and discounts would entice a customer to give us a shot.”

There are so many restaurants in the city giving customers so many options to choose from. We felt that promotions and discounts would entice a customer to give us a shot.

Anthony Sagos, Da Nonna Rosa

This strategy works–Da Nonna Rosa has received thousands of Grubhub orders with promotions. Running a variety of promotions and limited-time offers on Grubhub has boosted their visibility and motivates diners to place an order. In fact, 53% of Da Nonna Rosa’s Grubhub orders include promotion redemptions.

What’s their secret for success?

“Trying new promotions,” Anthony said. “Things like spending a certain amount of money to get 15% off are enticing to customers. We’re a family-owned business, so we are interested in attracting customers for the long term. A good deal gives that first time customer a reason to try us out.”

Promotions have been key to forming relationships with customers. Da Nonna Rosa launches different deals for limited periods of time, offering promotions like getting $8 off orders of $80 or more or adding a free item on delivery orders. They see promotions as a way to give back to their customers, encouraging loyalty by showing patrons their appreciation.

Tapping into data-driven tools to drive success

Da Nonna Rosa turns to Grubhb’s customer analysis tools to evaluate the success of their promotions. They closely monitor key metrics such as order volumes, customer feedback, and order frequency to gauge the promotion’s impact. Armed with this information, Da Nonna Rosa can make data-driven decisions about whether to extend or modify the promotion, ensuring that their efforts are aligned with their business goals and the ever-evolving tastes and preferences of their customers.

“Grubhub has so many promotion options, so it’s helpful to try different things out to see what works,” Anthony said. “We track customer data, and Grubhub identifies new customers. When a Grubhub order comes in, it’s noted that there is a new customer which allows us to make sure we give great service so that they’ll return.”

Grubhub’s customer insights dashboard gives restaurants information about sales, orders, and customer type. Restaurants can dig into their customer base and understand their ordering and spending habits. Da Nonna Rosa uses this information to adjust promotions and target new customers.

“We’ve learned a lot through the process of using Grubhub,” Anthony said. “There are so many features, and we’ve been utilizing the different tools Grubhub provides to see what works best for our restaurant.”

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Are you a restaurant owner looking to gain more customers and grow your business? Partner with Grubhub today to make your restaurant a delivery superstar like Da Nonna Rosa.