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Virtual restaurants can take a variety of forms, but two of the most popular approaches are:

DIY virtual restaurant: Restaurateurs create their own virtual restaurant to drive more business and reach more customers with new flavors and concepts.

Branded virtual restaurant: A restauranteur launches a pre-built, established virtual restaurant created by a third-party partner, like Grubhub. The partner handles the menu, branding, packaging, marketing, and more. The independent restaurateur handles cooking the food and fulfilling the orders with their existing kitchen and staff.