Did you know that there is a quick and easy way for Grubhub for merchants to drive orders to their Grubhub menu?

When diners see a tempting dish on social media, a promotional email, or a digital ad, they’re often ready to act in the moment. An easy-to-navigate link that takes them directly to your menu can make all the difference. It eliminates friction, allowing potential customers to explore their options and place an order quickly. That’s where your Marketplace Ordering Link comes in, providing a commission-free avenue for customers to order from your business.

What is a Marketplace Ordering Link?

A Marketplace Ordering Link is a free tool for Grubhub merchants that direct customers directly to your Grubhub menu page to place orders. The best part, you don’t pay the standard marketing fees when customers order using these links. You can use these links to promote your business by adding them to your website, promotional emails, social media, and more to make it easy for customers to place an order.

How do Marketplace Ordering Links work?

Marketplace Ordering Links are available to every Grubhub merchant in their Marketplace Profile. There are three types of links that all link directly to your Grubhub menu, helping you promote your business and get more orders across multiple marketing channels. Here’s how you can use each one:

• URL link: A web link that takes customers directly to your Grubhub menu. You can share it in emails or on social media to easily direct customers to your menu.
• Website button: A customizable button you can add to your website. Place it on your homepage or menu bar so customers are directed to place an order when they visit your site.
• QR code: A scannable code that leads to your Grubhub menu. Print it on flyers, menus, or signs in your restaurant to make ordering quick and easy for customers using smartphones.

The Marketplace Ordering link is a different link/address than the link to their menu found via Grubhub.com. When an order is placed through one of these links, you won’t be charged the standard marketing fee. After all, you did the marketing that brought in the order.

Use Marketplace Ordering Links to reach customers directly

Marketing Ordering Links work best when they’re deployed in the places your customers are. Modern diners heavily rely on a business’s online presence to determine where they want to eat. Displaying your link on your social media profiles and website can increase the likelihood of a customer ordering directly from you.

Here are 3 ideas to get customers to order using your Marketplace Ordering Link:

• Post an Instagram story of your food that features your URL link. Select the Sticker tool and the “link” button to copy and paste your Marketplace Ordering Link so customers can go from scrolling to ordering in seconds.
• You can place your online ordering button on your website to direct customers to your menu. Customize the color of your online ordering button to match your brand’s style. Add the button to the menu bar at the top of your website so that customers can’t miss it. 
• Download and print your QR code to hang in your business’s window. Placing your QR code menu in a high-visibility spot is great for persuading potential customers who are trying to decide whether or not to order. Customers can use this QR code to browse your menu and order online.

Boost orders with Marketplace Ordering Links

Marketplace Ordering Links are a game-changer for restaurants looking to maximize their online presence and drive more direct orders. Whether it’s through a clickable link on social media, an eye-catching button on your website, or a convenient QR code on your storefront, these links make it easier than ever for diners to go from discovery to delivery. 
Ready to drive more orders directly to your business? Sign up for Grubhub today.