July is bursting with opportunities for your business to shine by celebrating a variety of fun and engaging food holidays. As summer starts to heat up, there’s no better time to give your customers an extra reason to order. From the beloved classics like National Hot Dog Day and National Ice Cream Day to the crowd-pleasers like National Chicken Wing Day and National French Fry Day, there’s a celebration for every palate.

Take a look at our National Food Holiday Calendar for an in-depth strategy to promote your menu. And tap into July’s national food holidays to highlight your cuisine, attract new customers, and reward your loyal patrons with unforgettable experiences.

Top food holiday promotions for your July marketing strategy

July brings the heat of the summer and a dozen sizzling food holidays you don’t want to miss. From Caesar Salad Day to National Chicken Wing Day, there are many opportunities to highlight certain areas of your menu and run irresistible promotions. July is also National Hot Dog Month, National Ice Cream Month, and National Picnic Month–three holidays that highlight the quintessential summer feast.

Take a look at the top July food holidays your business should celebrate this month.

July 4: Independence Day

The 4th of July brings fireworks, friends, family, and food. Millions of Americans gather to enjoy the summer weather, good company, and delicious food. Offering convenient delivery and takeout options allow customers to enjoy festive meals without the hassle of cooking, making the celebration more enjoyable and stress-free.

Grubhub partners can launch a 4th of July promotion to drive more orders. Set up your promo in just a few simple steps:

1. Log into your Grubhub for Restaurants admin account
2. Click “Marketing” and “Promotions manager” to set up a promotion
3. Select “4th of July Deals” as your goal type
4. Launch your offer and watch orders roll in.

July 6: National Fried Chicken Day

Ring in July with a National Fried Chicken Day social media contest that can boost your business’s online presence. Post a photo of your mouth watering fried chicken to your social media account and randomly select a follower who comments on your post to win free chicken. Ask diners to tag a friend in the comments of the post to increase your reach.

July 9: National Sugar Cookie Day

Use National Sugar Cookie Day to show some love to your bakery items. Give away a free sugar cookie to anyone who purchases an entreé at your business. No customer can resist a freebie, and giving them a taste of your desserts will inspire them to come back for seconds. 

July 13: National French Fry Day

National Fry Day is one food holiday every fast casual restaurant cannot miss. While Fry Day falls on a Saturday this year, it’s still a great holiday to incorporate into your marketing strategy. Fries have consistently been a top ordered item on Grubhub. Offering a percentage-off or free item promotion will motivate customers to order from your restaurant.

Spice up your fry options by incorporating the top french fry styles ordered on Grubhub in 2023:

1. Classic cut
2. Waffle fries
3. Cheese fries
4. Sweet potato fries
5. Curly fries

July 14: National Mac & Cheese Day

Did you know that mac and cheese was one of the top ten items ordered on Grubhub in 2023? There’s no doubt customers crave this cheesy classic for delivery. Offer 25% off your mac and cheese delivered on this national holiday to promote togo orders.

July 17: National Hot Dog Day

Hot dogs are quintessential summer grub, fueling backyard barbecues, beach outings, and baseball games. National Hot Dog Day presents an excellent opportunity to launch a promotion that captures the essence of summertime. Give away a free hot dog to any customer in your loyalty program to show your appreciation and spread the summer vibes.

July 21: National Ice Cream Day

National Ice Cream Day is the perfect opportunity to engage with customers during the peak of summer. Ice cream, with its universal appeal and refreshing qualities, is the perfect treat to combat the summer heat, making this holiday highly relevant and attractive to a broad audience. Celebrate this sweet food holiday by offering half off all your ice cream dishes. You can even go the extra mile and give away free cones to the first 100 customers. 

July 29: National Chicken Wing Day

Did you know that chicken wings are one of the most popular dishes to order for takeout? If you have wings on your menu, you don’t want to miss out on National Chicken Wing Day at the end of the month. This is a great food holiday to go all out–host a community event featuring a wing-eating contest with an irresistible prize. You can also offer a special wing day tasting platter with all your rub flavors and dipping sauces so customers can get a taste of all your offerings.

Boost July orders with Grubhub

There’s no better way to celebrate summer at your business than serving up mouth watering deals. July brings many reasons to highlight areas of your menu, boosting summer sales. Each holiday, from 4th of July to National Ice Cream Day, provides unique marketing opportunities to attract new customers and reward loyal patrons. Download our National Food Holiday Calendar for more tips on how to make the most of these special days.

Not yet a Grubhub partner? Whether you run a restaurant, grocery store, or ice cream shop, Grubhub can help your business reach more customers this July. Sign up for Grubhub to start reaching more customers today.