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The Grubhub Direct application programming interface (API) simplifies creating apps and websites for your restaurant chain or franchise, especially if you want to incorporate online ordering, account management, loyalty and rewards programs, delivery as a service or in-store payments. Rather than having to build a complex technology infrastructure yourself to incorporate those capabilities into your app or website, you can simply leverage any of those capabilities that you want from within our existing Grubhub technology platform via our API.