Why You Should Consider Food Delivery
With food delivery sales predicted to increase three times faster than on-site sales over the next four years, it’s clear that delivery is not just a passing consumer fad.
Predictions aside, delivery is a powerful tool for increasing orders and boosting profits, while introducing your restaurant to a valuable new group of customers. Here’s just a few ways you can use delivery to your advantage:
Boost Lunch Orders
In today’s fast-paced business environment, 6 out of 10 workers stay at their desks and continue working as they eat their lunch. Two-thirds prefer to buy their lunch too, rather than brown-bagging it. These customers are looking for a variety of quality food options to keep them fueled without having to leave their desks, and your restaurant could be the one they choose.
Businesses also place large lunch orders for multiple employees, working lunches, meetings, and events. By offering delivery, you can tap into this lucrative business lunch market and also gain repeat business.
Open New Sales Channels
Food delivery service expands sales beyond your dining room and increases your overall volume—especially when paired with online ordering.
Getting your menu online and in front of more people exposes your cuisine to new customers. These digital customers might otherwise not be aware of your restaurant or menu. When you partner with Grubhub, these customers can browse your menu, order online, and get their food delivered. In this way, you have created a totally new, off-site customer base.
Meet Customer Demands
In our convenience-driven society, food delivery has become an essential part of the American lifestyle as people have less time and energy to cook.
And these people don’t just want the option of food delivery, they also crave a wide variety of cuisine and the ease of online ordering. So, when your menu is available on the Grubhub platform—where it’s easy to find, and easy to order from—you’re meeting potential customers’ needs, and increasing your chances of attracting new customers.
Meeting the demands of millennials in particular has transformed the restaurant industry. This highly-influential group of consumers have enormous purchasing power as the largest group of adults. They’re the driving force of our convenience-driven society, and meeting their needs with easy to find restaurants and order delivery could be just what your business needs.
Are you ready to see how delivery can transform your business for the better? Get started with Grubhub, and we’ll help get your menu in front of more customers, streamline your orders, and even provide a fleet of professional delivery drivers if you choose. That way, you’ll be free to do what you do best—make great food, and keep your hungry customers happy.
Read and watch One Restaurant’s Own Story about delivery.