3 Ways Upscale Restaurants Can Market on Social Media

Nearly 60 percent of chain restaurants along with 75 percent of independent restaurants use social media – and for good reason. New features such as Instagram “Stories” have made it easier than ever before to engage loyal diners and attract new ones. Continue reading

How Restaurants Can Capitalize on Facebook Live Videos

Facebook’s video streaming service, Facebook Live, has gained major traction with brands recently. Instead of recording and posting a video to your news feed, you now have the option of 24-hours streaming capabilities. Continue reading

3 Ways to Manage Rising Restaurant Costs

Do rising restaurant costs have you scrambling for ways to save money? You’re not alone. Keeping costs under control is a top priority for restaurant owners. Continue reading

5 Restaurant Marketing Tips to Attract Millennials and College Students

College students are known to indulge their take-out and delivery cravings throughout the school year, but exam time brings restaurant order volumes to a new level. Our own research found that food deliveries to college libraries are 154 percent more likely during exams than any other time during the semester. Continue reading