It’s easy to organize the average day around three distinct meal times, but few people restrict their eating to just breakfast, lunch and dinner. Between doughnuts, smoothies and handheld wraps, most restaurant menus don’t only target the square-meal crowd either – nor do their delivery services. Continue reading
Do rising restaurant costs have you scrambling for ways to save money? You’re not alone. Keeping costs under control is a top priority for restaurant owners. Continue reading
Diner loyalty is more than a feeling. Not only does it guarantee repeat business, it also generates the positive word-of-mouth that drives new customers through your door. Continue reading
With every less-than-perfect review comes the opportunity to improve your restaurant. Not only can a few words of criticism highlight areas of your restaurant that need tidying up, but they also give you the chance to win over a disgruntled diner. Continue reading
College students are known to indulge their take-out and delivery cravings throughout the school year, but exam time brings restaurant order volumes to a new level. Our own research found that food deliveries to college libraries are 154 percent more likely during exams than any other time during the semester. Continue reading
Over the past few years, Instagram has become a hotbed for snapshots of the restaurant industry’s most delectable dishes. From getting the word out about new dishes to drumming up feedback directly from customers, social media is an easy and cost-effective marketing tool for you to generate buzz about your restaurant within the local community and beyond. Continue reading
If you’re an aspiring restaurateur, restaurant franchising can offer you the opportunity to work with an established, proven restaurant brand. Once the paperwork is finalized, one of the next steps is to get your restaurant marketing up and running. Continue reading
When the clock strikes noon Monday through Friday, hungry diners leave their desks in search of food to help them power through the rest of the day. In fact, one study found that 66 percent of working Americans buy their lunches instead of bringing food from home. Continue reading
Food trends come and go, but one thing that may never fall out of vogue is the power of a positive review from a restaurant critic. Between social media and down-to-the-minute news cycles, a glowing recommendation from a reputable local or national source can travel fast – and be more cost-effective than buying ad space. Continue reading
So you’ve decided to open a restaurant in 2016? It’s time to get started now. From hiring a top-flight chef to narrowing down your target market, a restaurant opening requires months of preparation. Continue reading
Just as restaurant marketing has shifted from one-way messaging to two-way conversations over social media, the dining experience itself is getting more personal. Continue reading
December is crunch time for restaurant owners and managers. Between orchestrating special holiday promotions and adjusting schedules to accommodate employees’ time off requests, you have to (somehow) carve out free hours to plan restaurant marketing strategies for the year ahead. Continue reading
Throughout the year, diners enjoy various seasonal and holiday-themed menu items and are more likely to give their business to restaurants with seasonal options. Continue reading
As a restaurant owner, you probably turn to a variety of marketing channels to attract new customers. But sometimes, customer acquisition can be as simple as encouraging your loyal customers to become brand advocates. Whether through social media or word-of-mouth, consumers appreciate recommendations from friends and family when choosing a restaurant. Continue reading
On football Sunday, new and regular diners alike are going to rush your restaurant from every angle. Consider these tips for getting the most out of one of America’s favorite sports, and you’ll be ready for the ordering onslaught. Continue reading
Customers are constantly searching the Web for food choices that satisfy their cravings. Often, the time they spend researching restaurants is limited to a few minutes and a handful of top-rated results on Google. Given this tendency, here are several ways you can optimize your restaurant’s listing on Google Maps. Continue reading
Opening a new restaurant can be as rewarding an experience as it is nerve-racking. Despite owners’ and employees’ best intentions, 60 percent of new restaurants don’t make it past their first year, often due to a lack of exposure and accessibility. Continue reading
For restaurants, there are many reasons to market through social media. For one, deploying a localized social media marketing campaign is a low-cost alternative to more traditional advertising like billboards and TV. Thanks to evolving social media management tools, it’s easier than ever for restaurants to promote themselves. Continue reading
In the evolving restaurant industry, there’s no shortage of new challenges to tackle, from food trends to changing consumer habits to new social media channels. Despite these constant changes, the top priority for most restaurant businesses is a familiar one: profitability. Continue reading
Today’s increasingly connected diners are turning to online ordering more than ever before. Whether placing an order for delivery or takeout, via desktop or smartphone, customers find online ordering simple, quick and convenient. And the same holds true for your restaurant – simply put, online orders increase restaurant efficiency. Continue reading
While the Internet has unleashed a slew of new ways to market your restaurant to hungry customers, that doesn’t mean more traditional marketing methods should now be obsolete. Continue reading
