Getting Your Restaurant Ready for Football’s Biggest Night

With the nation’s biggest pro-football event just weeks away, it’s time to draw up a game day menu for this year’s festivities. After all, football’s biggest night could make an even bigger impact on your bottom line. Continue reading

How to Create the Perfect New Year’s Prix-Fixe Menu

With 2017 coming to a close, it’s time to celebrate the start of a new year. Rather than ringing in 2018 in the kitchen, a growing number of customers plan to spend New Year’s Eve or New Year’s Day enjoying a delicious meal from their favorite restaurant.¹ Continue reading

Tis the Season for Holiday Catering

Around the holidays, a few extra hours with family and friends are priceless. Continue reading

4 Ways to Make Your Restaurant Unforgettable To Shop Small Customers

Small Business Saturday® — the annual shopping holiday held on the Saturday after Thanksgiving — is right around the corner. But Small Business Saturday and the #ShopSmall movement isn’t just for shopping. Restaurants and other types of small businesses are also celebrated as vital parts of the local community. Continue reading

5 Questions to Ask About Your Restaurant’s Loyalty Program

Attracting new customers is important, but establishing a loyal customer base brings about lasting benefits. Just a small increase in recurring customers can significantly grow your business. Continue reading

3 Ways to Gain Traction on Instagram

Today, foodies are everywhere — especially on Instagram. From picking the right filter to coming up with the perfect caption, they have this particular social media channel down to a science.

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3 Ways Images Can Improve Your Restaurant’s Online Ordering Experience

Looking for a sure-fire way to win the attention of Grubhub customers and improve the online ordering experience?  Continue reading

Restaurant Delivery Marketing 101: Interview with a Grubhub Expert

Restaurant delivery has come on strong in recent years and shows no signs of slowing down anytime soon. According to a study prepared by Morgan Stanley analysts, the food delivery industry could one day be worth seven times more than its current value of $30 billion. Continue reading

Why Content Marketing is Important for Your Restaurant

Content marketing offers the opportunity to build greater loyalty among your current restaurant customers, and catch the attention of potential customers who may not have otherwise known about your restaurant. Continue reading

4 Tips for Recruiting New Restaurant Staff

One of the many challenges restaurants face is recruiting and hiring new staff. After all, your staff is ultimately responsible for upholding customer service and preparing the best dishes possible. So how can you go about finding top talent – and getting them to join your team? Continue reading

How to Make Kids’ Menus Healthier

As a restaurant owner, you’ve likely made strides in offering healthy menu items to customers, consciously incorporating fresh, better-for-you dining options into your menu. Now that you’ve catered to adult diners looking to make healthier decisions, it’s time to focus on your littlest customers –the kids – if you haven’t done so already. Continue reading

How to Market Healthy Menu Items to New Year’s Resolution-ers

New year, new resolutions. When the ball drops and 2016 is officially in the rearview, your diners will start making good on their New Year’s resolutions ranging from spending less money to spending more time with family – and perhaps most famously, eating healthier. Continue reading

3 Ways Upscale Restaurants Can Market on Social Media

Nearly 60 percent of chain restaurants along with 75 percent of independent restaurants use social media – and for good reason. New features such as Instagram “Stories” have made it easier than ever before to engage loyal diners and attract new ones. Continue reading

The Do’s and Don’ts of Rebranding Your Restaurant

From attracting new diners to closely meeting the ever-changing needs of loyal customers, rebranding your restaurant can be an effective way to increase sales. Thinking about trying it out? Here are a few do’s and don’ts to help you along the way. Continue reading

Top Podcasts for Restaurateurs

For restaurant owners and operators who might not have enough hours in the day to carve out time for researching the latest trends, podcasts can be the perfect solution. Podcasts are an easy, schedule-friendly way for restaurant leaders to get a quick dose of professional development. Continue reading

How Restaurants Can Capitalize on Facebook Live Videos

Facebook’s video streaming service, Facebook Live, has gained major traction with brands recently. Instead of recording and posting a video to your news feed, you now have the option of 24-hours streaming capabilities. Continue reading

How Restaurants Can Market Non-Meal Delivery

It’s easy to organize the average day around three distinct meal times, but few people restrict their eating to just breakfast, lunch and dinner. Between doughnuts, smoothies and handheld wraps, most restaurant menus don’t only target the square-meal crowd either – nor do their delivery services. Continue reading

3 Ways to Manage Rising Restaurant Costs

Do rising restaurant costs have you scrambling for ways to save money? You’re not alone. Keeping costs under control is a top priority for restaurant owners. Continue reading

5 Fun Ways to Encourage Diner Loyalty

Diner loyalty is more than a feeling. Not only does it guarantee repeat business, it also generates the positive word-of-mouth that drives new customers through your door. Continue reading

How to Respond to Negative Restaurant Reviews

With every less-than-perfect review comes the opportunity to improve your restaurant. Not only can a few words of criticism highlight areas of your restaurant that need tidying up, but they also give you the chance to win over a disgruntled diner. Continue reading

5 Restaurant Marketing Tips to Attract Millennials and College Students

College students are known to indulge their take-out and delivery cravings throughout the school year, but exam time brings restaurant order volumes to a new level. Our own research found that food deliveries to college libraries are 154 percent more likely during exams than any other time during the semester. Continue reading