4 Tips for Attracting the Home Cook Crowd

Whether it’s pricing, dietary needs or kitchen hours, there are a number of hurdles that stand between restaurants and the customers they want to attract. More recently, one growing challenge for restaurant owners and managers is bringing in diners who normally prefer to cook at home.  (more…)

Stop Making These 9 Common Restaurant Website Mistakes

Your restaurant website is the first point of contact for many customers, so it’s important to make it as compelling, searchable and user-friendly as possible.

The best website will drive people to your restaurant and get the phone ringing off the hook. To put your site to work for you, avoid these common website mistakes. (more…)

How to Start a Restaurant Email Marketing Program from Scratch

Restaurant email marketing programs are a proven method of building customer loyalty. A well-timed email can bring in new diners and remind recent diners to return.

Setting up email marketing doesn’t have to be complicated, though. We’ve broken down three simple steps you can take to get your email campaign off the ground. (more…)

The Ultimate Guide to Instagram for Your Restaurant, Part II : How to Do It

If you haven’t checked out Part I: What to Do, go back and refresh yourself on that. Otherwise, here’s a few tips on implementing your Instagram strategy for your restaurant. (more…)

The Ultimate Guide to Instagram for Your Restaurant, Part I: What to Do

So, you’re ready to dive into (or ramp up) Instagram for your restaurant. But where to start? We’ve broken this into two postsWhat to Do and How to Do Itto give you some ideas. (more…)

Why Food Photography Counts

There’s a lot of truth in the saying that the first bite is with the eye. From your restaurant’s website to its social media pages, making your food look good through photography is key. (more…)