Grubhub Trial Offer Terms

Grubhub Trial Offer Terms

The following terms apply to restaurants that sign up for Grubhub marketing or delivery services at get.grubhub.com and participate in certain offers (each, an “Offer”) made available by Grubhub to qualifying restaurants from time to time. Capitalized terms used but not defined herein will have the meanings ascribed to them in the Grubhub Restaurant Terms, which are hereby incorporated by reference in their entirety.

Offers will be presented to eligible restaurants at signup at get.grubhub.com. Each Offer is only valid for intended restaurants only, as determined by Grubhub in its sole discretion. Offers are only valid for new Grubhub restaurant partners who sign up via get.grubhub.com during the applicable Offer sign up period (previous or existing Grubhub restaurant partners are not eligible unless otherwise permitted by Grubhub in its sole discretion). Offers are available for a limited time only and may vary per restaurant.

Offers may include Free Trial Offers. With respect to Free Trial Offers, Grubhub agrees to offer eligible restaurants a discounted Marketing Commission or a discounted Delivery Commission (collectively, the “Trial Commissions”). Unless otherwise indicated in an Offer, the Trial Commissions will apply to standard online orders (excluding catering and group orders) only for the period of time indicated to a qualifying restaurant at signup (the “Trial Period”). Unless otherwise stated by Grubhub, the Trial Period begins on the date the participating restaurant goes “live” on the GH Platform by accepting and preparing orders placed on the GH Platform. Notwithstanding the foregoing, some Free Trial Offers apply to pickup orders only (as indicated by Grubhub in the sign up process). For clarity, a discounted Delivery Commission, if offered by Grubhub, only applies to restaurants that sign up for Grubhub Delivery Services. An order processing fee will apply on all prepaid orders, including during the Trial Period. The Trial Period will not be extended in the event the participating restaurant ceases accepting orders or is paused or suspended on the GH Platform, except as may be permitted by Grubhub in its sole discretion. When the Trial Period ends, the Trial Commissions will cease to apply and Grubhub will begin to charge the Marketing Commission and Delivery Commission set forth in the sign up process (or other Commissions, as applicable) in accordance with the Grubhub Restaurant Terms.

Offers may not be transferred and are subject to any agreements between restaurant and Grubhub, including the Grubhub Restaurant Terms. Each Restaurant may opt out of the Offer on at least three (3) days’ written notice to Grubhub in accordance with the Grubhub Restaurant Terms. Unless otherwise permitted by Grubhub in its sole discretion, restaurants may only participate in an Offer one time (for example, if a restaurant terminates the Agreement, then the restaurant may not be eligible for another Offer). To the extent permitted by law, Grubhub reserves the right to cancel, suspend and/or modify any and all Offers, or any part of them, for any reason at any time, including, without limitation, if any fraud or technical failure impairs the integrity or proper functioning of the Offers. Grubhub may provide notice of Offer cancellation, suspension, or modification by posting at get.grubhub.com/legal/trial-offers.

Grow your online presence with these restaurant social media tips

Developing a social media marketing strategy for your restaurant can help you reach new customers, grow your on-premise and off-premise sales, and build a loyal customer base invested in your business. 

In an industry that’s all about hospitality, social media offers the perfect opportunity to create experiences that make existing customers more loyal and turns casual observers into committed diners.

 To help you get started, we’re sharing 5 critical tips to help fuel your social media marketing strategy

 

1. Choose the right social media platform for your restaurant

There are nearly 4 billion active social media users worldwide, but not everyone uses the same platform. Different channels cater to different demographics and offer a diverse array of tools. Knowing which platforms are the best fit for your restaurant will help you build a social media marketing plan that makes sense. 

To avoid getting overwhelmed mentally or financially, start with one or two platforms and then expand as you get more comfortable with your workload, social media success, and budget.

Facebook

Facebook has evolved into an online community that encourages businesses to use their page as an extension of their website and of their brand.

For restaurants, this means creating a page that is a resource and a meeting place where customers go to view photos, learn about specials and events, and interact with your team. You can even host contests and giveaways and encourage diners to share their real-world check-ins on social media.

Twitter

One of Twitter’s greatest attributes is its immediacy. Short character limits make for quick posts and even quicker reads. As a restaurant, you can share updates, have real-time conversations, and publicize time-sensitive promotions on Twitter, knowing that reactions will come fast and furious.

For better or worse, Twitter is also where people go to share praise and complaints. You may be contacted by diners who want to thank you for a wonderful experience or ask you questions about your menu, hours, or location. Others could Tweet at you to air a grievance, like their disappointment over long wait times or an issue with food that arrived at the wrong temp. 

Remember that Twitter is a public forum and a frequent pitstop for people deciding where to go for takeout or delivery. So respond to queries and feedback promptly, professionally, and with all your best customer service skills on full display.

Instagram

For restaurants, Instagram’s visual platform acts as a discovery engine; users can explore topics and connect with brands they may not have even been directly looking for. Using viral hashtags can help your own menu photos or behind-the-scenes videos go viral. Include hashtags that reference your restaurant’s cuisine type, niche, and location. 

Not sure which hashtags to use? Get inspiration from your competitors and use a free hashtag generator to find the best hashtags for Instagram, Facebook, and Twitter.

TikTok

Since launching in 2016, TikTok has skyrocketed in popularity, reaching more than 2 billion app downloads and logging some 689 million active users each month. Perhaps most intriguing is that those users spend an average of 52 minutes on the app daily.

 So if you’re looking to connect with generation Z, TikTok’s focus on short (15 seconds or less) videos can help you create brand awareness that resonates with a demographic that thrives on instant gratification.

Above all, TikTok is about lighthearted content. Share authentic, in-the-moment videos of your restaurant and your team. This could be cooking tips, recipes, or even branded challenges.

Pinterest

The food and drink category on Pinterest is one of the most popular categories on Pinterest, with travel, weddings, and holiday & events also ranking highly. Restaurants can reshare images from Instagram, then create branded boards geared toward the categories and terms with the most search interest. 

Make one for menu ideas and recipes, catering and special events, one for holiday tablescapes and appetizers for a crowd, one for specialty cocktails and wine pairings — add not only your content but also pins from other restaurants and food-oriented websites.

If you choose to create a Pinterest account for your restaurant, know the goal for this social network is to become a resource by sharing recipes, pictures, and menu inspiration.

2. Share rewards and discounts on your social media channels

Rewards and discounts incentivize existing and new customers alike to visit your restaurant or order online. Promote your deals on social media to remind users that you exist and, hopefully, motivate them to reserve a seat or get takeout. 

You can use rewards and loyalty programs to build your off-premise delivery strategy too. When you join Grubhub, you gain access to our promotional and loyalty tools to take your restaurant marketing to the next level. These tools are free to use — you only pay for the rewards your customers redeem.

3. Host a social media contest to build a loyal following

Using your Instagram account to host contests can help you grow your social media following a whopping 70% faster. In addition, contest posts get 64 times the comments and 3.5 times the likes compared to regular posts, helping your brand get exponentially more traction in a short amount of time. Other platforms can offer similar benefits.

To make the most of your social media contest, design it using these four tips.

Define your social media contest goals

Before running a social media contest, decide on a goal and identify what metrics you need to track to keep tabs on your progress. Most businesses are after one of two things:

  • New leads: Bring in new email subscribers, increase your following, or funnel hungry diners toward online ordering platforms like Grubhub. The critical metrics for this mission may be the number of new sign-ups, new followers, or total orders.
  • Engaging your social media followers: If your likes, comments, tags, and/or shares have dropped off or if you’d like to see those numbers climb higher overall, running a social media contest can spur engagement. For this goal, track metrics such as post likes, comments, tags, and shares.

Cross-promote your social media contest on your other channels

Start by picking a single platform to host your contest, then promote it across all your social media channels. 

If you’re hosting a contest on Facebook, you can still use your Instagram and Twitter accounts to stoke interest and drive traffic to the original contest post. Share contest details in your restaurant, too — you can use scannable QR codes on table tents or postcards at the hostess stand to make it easy for guests to sign up and/or opt-in.

Keep your social media contest short

Social media contests should be long enough to generate entries and engagements but not so long that you lose your customers’ interest. Most successful contests run anywhere between a few weeks to a month.

Outline your social media contest rules

Outline contest specifics upfront. Customers should know how to enter, what the prize is when a winner will be picked, and any restrictions such as rules for exclusion before they choose whether to participate.

4. Share engaging and authentic social media content

Social media is all about stories. For individuals, social media is an avenue for sharing what’s going on in their day-to-day lives. For businesses like yours, restaurant social media is an opportunity to leverage stories to promote products, connect with followers, and build awareness for your brand. Your goal isn’t just to gather likes but to encourage loyalty. 

Experts believe that authenticity is the key component to creating a successful social media strategy. Brands need to be real. Creating authentic content aligned with brand values, showcasing actual people doing actual things, ultimately forges deeper connections with customers. 

5. Increase your takeout and delivery sales by promoting your online ordering capabilities

While platforms like Facebook allow you to post links whenever the mood strikes, others, like Instagram, limit links to just a single URL in your profile or bio. Using a tool like Linktree or Later can help you promote specific products, pages, and promotions and schedule posts and manage your social media marketing in general.

One Sprout Social survey found that 75% of people bought a product because they spotted it on social media. Roughly 60% of those people decided to purchase after seeing 2-4 posts from the same brand. Social media is a significant factor in how people today make decisions, and frequency, authority, and presence all play a major role in how influential your restaurant ultimately is.

To take full advantage of these tools, personalize your link page and fill it with links to essential information as well as promotional content, including your website, your social media profiles, and a way for your followers to order takeout and delivery from you.

Don’t have a way for your customers to order takeout and delivery directly from you? 

When you join Grubhub for Restaurants, you can drive commission-free orders through the Direct Ordering Toolkit. 

Screenshot of Direct Ordering Kit

The Grubhub Direct Ordering Toolkit includes three different solutions you can leverage to drive commission-free orders to your restaurant’s Grubhub listing. In addition, Grubhub does not charge any marketing fees to restaurants that come through the direct order link, which means you can easily promote takeout and delivery through your social media profiles while also protecting your restaurant’s margin.

Use social media to build a loyal following and increase your restaurant's sales

Social media is a great marketing tool to help you reach new customers, build a fan base, and increase your restaurant’s sales. From promoting a dine-in special to using commission-free direct ordering links from Grubhub for Restaurants, social media can help increase your restaurant’s sales and build a restaurant brand.

Ready to get started with Grubhub? Join today.

Grubhub Campaign Terms – 30 day free trial

Grubhub 30 Day Free Trial Terms

The following terms apply to restaurants that sign up at get.grubhub.com between December 1, 2020 and January 31, 2021 (“Sign Up Period”) and participate in the Grubhub 30 Day Free Trial offer (the “Offer”). Capitalized terms used but not defined herein will have the meanings ascribed to them in the Grubhub Restaurant Terms, which are hereby incorporated by reference.

The Offer is only valid for new Grubhub restaurant partners who sign up via get.grubhub.com during the Sign Up Period (previous or existing Grubhub restaurant partners are not eligible unless otherwise permitted by Grubhub in its sole discretion). For a period of thirty (30) days beginning on the date participating restaurants go “live” on the GH Platform by accepting and preparing orders placed on the GH Platform (the “Trial Period”), Grubhub agrees to offer eligible restaurants a 0% Marketing Commission and 0% Delivery Commission (the “Trial Commissions”) on standard online orders (excluding catering and group orders). For clarity, a 0% Delivery Commission only applies to restaurants that sign up for Grubhub Delivery Services at get.grubhub.com. An order processing fee will apply on all prepaid orders, including during the Trial Period. When the Trial Period ends, the Trial Commissions will cease to apply and Grubhub will begin to charge a 20% Marketing Commission and a 10% Delivery Commission (or other Commissions, if applicable) in accordance with the Grubhub Restaurant Terms. The Trial Period will not be extended in the event participating restaurants cease accepting orders or are paused or suspended on the GH Platform, except as may be permitted by Grubhub in its sole discretion. 

The Offer may not be transferred and is subject to any agreements between restaurant and Grubhub, including the Grubhub Restaurant Terms. Restaurants may opt-out on 3 days’ written notice to Grubhub in accordance with the Grubhub Restaurant Terms. Unless otherwise permitted by Grubhub in its sole discretion, restaurants may only participate in the Offer one time (for example, if a restaurant terminates the Agreement, then the restaurant may not be eligible to participate in the Offer a second time). To the extent permitted by law, Grubhub reserves the right to cancel, suspend and/or modify the Offer, or any part of it, for any reason at any time, including, without limitation, if any fraud or technical failure impairs the integrity or proper functioning of the Offer. Grubhub may provide notice of Offer cancellation, suspension, or modification by posting at https://get.grubhub.com/legal/free-trial-30-days. Except as otherwise specified herein, the terms and conditions of the Agreement will remain in full force and effect. 

Grubhub Campaign Terms – 30 day free trial

Grubhub 30 Day Free Trial Terms

The following terms apply to restaurants that sign up at get.grubhub.com between January 1, 2021 and March 31, 2021 (“Sign Up Period”) and participate in the Grubhub 30 Day Free Trial offer (the “Offer”). Participating restaurants must go live on the Grubhub platform to receive the Trial Commissions (defined below). Capitalized terms used but not defined herein will have the meanings ascribed to them in the Grubhub Restaurant Terms, which are hereby incorporated by reference.

The Offer is only valid for new Grubhub restaurant partners who sign up via get.grubhub.com during the Sign Up Period (previous or existing Grubhub restaurant partners are not eligible unless otherwise permitted by Grubhub in its sole discretion). For a period of thirty (30) days beginning on the date participating restaurants go “live” on the GH Platform by accepting and preparing orders placed on the GH Platform (the “Trial Period”), Grubhub agrees to offer eligible restaurants a 0% Marketing Commission and 0% Delivery Commission (the “Trial Commissions”) on standard online orders (excluding catering and group orders). For clarity, a 0% Delivery Commission only applies to restaurants that sign up for Grubhub Delivery Services at get.grubhub.com. An order processing fee will apply on all prepaid orders, including during the Trial Period. When the Trial Period ends, the Trial Commissions will cease to apply and Grubhub will begin to charge a 20% Marketing Commission and a 10% Delivery Commission (or other Commissions, if applicable) in accordance with the Grubhub Restaurant Terms. The Trial Period will not be extended in the event participating restaurants cease accepting orders or are paused or suspended on the GH Platform, except as may be permitted by Grubhub in its sole discretion. 

The Offer may not be transferred and is subject to any agreements between restaurant and Grubhub, including the Grubhub Restaurant Terms. Restaurants may opt-out on 3 days’ written notice to Grubhub in accordance with the Grubhub Restaurant Terms. Unless otherwise permitted by Grubhub in its sole discretion, restaurants may only participate in the Offer one time (for example, if a restaurant terminates the Agreement, then the restaurant may not be eligible to participate in the Offer a second time). To the extent permitted by law, Grubhub reserves the right to cancel, suspend and/or modify the Offer, or any part of it, for any reason at any time, including, without limitation, if any fraud or technical failure impairs the integrity or proper functioning of the Offer. Grubhub may provide notice of Offer cancellation, suspension, or modification by posting at https://get.grubhub.com/legal/30-day-free-trial. Except as otherwise specified herein, the terms and conditions of the Agreement will remain in full force and effect. 

Learnings from our First Restaurant Roundtable: We’re Here to Listen

We brought a group of local restaurants together at our office in New York City yesterday to share ideas for how we can improve on our efforts to help you, our restaurant partners, grow and succeed. 

We were joined by representatives from the New York State Restaurant Association and the office of New York City Council Member Keith Powers, as well as by New York City Council Member Mark Gjonaj. 

The conversation also included a variety of our own people, including SVP of Restaurant Network Kevin Kearns, Director of Restaurant Success Adam Wilson, and Director of Product Management Chat Shah.

We appreciated the thoughtful and constructive engagement on everyone’s part and believe the actionable feedback we heard will help us improve the experience of our restaurant partners, diners, and drivers. We were also pleased that the roundtable gave restaurant partners a forum to swap stories and best practices to learn from each other. 

The owner of a pizzeria in Bayside shared with the group that implementing one best practice substantially improved his sales. “Very recently, 3 months ago, we [enhanced our] online presence [with a] photoshoot. Right now from a sales perspective, whatever we were doing in three months with Grubhub, we [now] do every day. Every day. So it’s a big jump. I would say 20% of our revenues come from Grubhub. We have used other services, but [when it comes to] customer service and [a] prompt touch in addressing issues, Grubhub beats everyone by any length.”

And with constructive feedback like the following about account management from a fast-casual restaurant in the Flatiron District, we’re committed to improving and being an even better partner. “I don’t know if there could be some kind of feature – in the same way, that when you call, you can rank your experience with customer service – if there was some kind of feedback loop where you could provide feedback about the account advisor. There were points where I just didn’t know what to do and who to contact, and I think the change [to my account advisor] was just random but has been really beneficial to us.”

Key Insights and Takeaways

We shared our view of personalized advice we offer that can optimize restaurant listings on our platform and drive profitability for you.

Our Restaurant Success team works every day to evaluate the performance of the restaurants on our platform and to create customized plans to help our partners be successful. We offer recommendations on everything from how to build out your menu to boost gross profit, to how to improve your listing to appeal to more hungry diners, to how to make small adjustments to factors like delivery boundaries and order minimums that can make a big difference in sales. 

We walked through our data analytics offering, which you told us you’re leveraging for insights on your business.

We understand that you appreciate quick information at your fingertips. We heard that you like the daily and weekly sales, orders, and menu item performance metrics and trends and that it would be helpful to have month-over-month and year-over-year comparisons. You can expect to see all of these insights in your dashboard soon.

You identified the key areas where you’d like us to focus our continual efforts to improve.

We heard from some of you that you’d like to see improvements in your experience with delivery operations. Others raised issues with managing menus and adjustments for larger catering and group orders. We’ll continue to unpack your feedback in those areas and look for ways we can improve.

The owner of a burger restaurant in Queens summed up his experience by saying: “We have issues, you have issues, but the truth is, this is an unbelievable thing that Grubhub has – the service [you] provide. As a restaurant owner myself, there’s no way I could reach all these people on my own. Grubhub is allowing me, through your marketing and your [platform], you’re allowing me to tap into that. We need to work together and help each other. The more successful you are, the more successful we are.” 

What’s Next

We got a lot of helpful feedback and heard some great ideas from the stakeholders in the room. We take this input seriously, and we’re excited to incorporate it into how we work with you day-to-day and help you continue to get the most value and ROI from our platform

But we’re not done engaging and listening. These conversations are just beginning. We wouldn’t be here if it weren’t for you, and we know we can’t succeed without enabling you to thrive. That’s why we’re committed to continually improving and to fostering a more direct dialogue with the restaurants on our platform, so we can be the best possible partner. 

Stay tuned for information on more roundtables in the months ahead. In the meantime, please know that we’re as focused as ever on driving forward our mission to connect you with new diners, generate more orders, and create additional revenue for your business. We appreciate your partnership and look forward to enhancing and building our relationship well into the future. 

 

Are you a restaurant owner interested in learning how a partnership with Grubhub can help grow your takeout and delivery business? Sign up today and a sales executive will reach out to learn more about your business goals. 

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Choosing The Best Type Of Restaurant To Open

If you’ve dreamed of being a restaurateur but aren’t sure what type of restaurant to open, begin your journey with this overview of your options.

This brief introduction will provide a snapshot of the different types of restaurant concepts as well as some of the benefits and challenges of each.

Quick Service

Quick service restaurants (QSRs) are also sometimes referred to as limited service restaurants (LSRs). Generally, these establishments emphasize low price-points, speedy service, and food that is easily transportable.

Customers typically order at the counter, order online for delivery, or order at a drive-thru window. This cuts down on staffing needs, as there is no wait staff to hire, train, or retain.

Many prospective restaurateurs are drawn to QSRs because of their growth in the restaurant industry. While this has created a crowded market, QSRs can remain competitive by outsourcing delivery for improved service, and staying on top of health-conscious customer demands.

QSRs can range from food trucks, to independent eateries like Bob Os Hot Dogs in Chicago, to franchises like McDonalds®, Panda Express®, and Subway®.

Fast Casual

Like QSRs, customers at a fast casual restaurant order at the counter or drive-thru, or order delivery. Fast casuals are slightly more upscale than QSRs—offering customizable, healthier, and better-quality food at a higher price point.

Yet, with QSRs beginning to offer some healthier options, fast casual restaurateurs need to differentiate with modern decor, solid branding, catering services, and using advanced mobile technology like Grubhub where customers can order ahead to skip lines, customize orders, and more.

Being able to charge more (with the limited-service staffing advantages of QSRs) can sway some potential restaurateurs towards fast casual.

Examples in the fast casual category range from small, independent restaurants—like Kennedy Chicken and Gyro in NYC that offers freshly-made sandwiches, salads and gyros—to chains such as Panera Bread® and Chipotle®.

Casual Dining

These establishments are full-service “sit-down” restaurants, with family-friendly menus, simple food, and a casual and welcoming dining atmosphere. These restaurants are typically more expensive than QSRs and fast casual, yet still offer a good value.

While casual dining establishments can appeal to older individuals and families with children, many restaurants are trying to capture the millennial crowd with healthier options, locally-sourced ingredients, and free Wi-Fi. Some may even offer a partial or full bar.

Competition from established chains can be challenging for independent restaurants, so strong marketing and staying on top of food and beverage trends are both essential. Also, the on-site dining aspect requires more staff to juggle and additional customer services to accommodate.

There are many chains in this category including Applebee’s®, IHop®, and Olive Garden®. Independent casual dining is also widely represented and varied in every community, such as Grandma’s Family Restaurant in Illinois, which features hearty breakfasts to healthy dinners and everything in between.

Upper Casual

The upscale casual distinction typically means that menu and bar items will be of higher quality and more innovative, with more polished service and stylish ambiance. Think “cuisine” rather than “food” in this category.

Upper casual restaurant patrons will pay a higher ticket price with the elevated food and service they receive. A higher level of cuisine and service can be challenging to the restaurateur in terms of accepting reservations, continuously sourcing quality ingredients, finding the most experienced staff, managing financials, creating effective loyalty programs, and growing the business.

Yard House® and The Capital Grill® are examples of upper casual eateries that have partnered with Grubhub to expand their customer base and offer a new way to serve their clientele.

Fine Dining

Fine dining restaurants offer exceptional service, innovative cuisine prepared with the highest-quality ingredients and classic culinary techniques, an upscale atmosphere, and a kitchen overseen by a master Head Chef.

Although serving sizes are smaller than any other category, prices are much higher due to elevated cuisine, service, and the overall dining experience. Many people with a burning passion for excellence and a desire to make a distinct mark on the restaurant industry are driven to open a fine dining establishment.

Pricing their menu properly, sourcing premium ingredients, understanding their customers, and staying ahead of their competition are common challenges facing the owner of a fine dining restaurant.

Many establishments like Morton’s The Steakhouse® with locations throughout the country have joined the trend among fine dining restaurants to offer delivery of their award-winning cuisine.  

Knowing the different types of restaurants can help you decide which one is right for you and put you one step further on your journey of becoming a restaurateur.

Learn with Grubhub’s 6 Steps To A Successful Restaurant Opening.

Ready to reach new customers and grow your business with Grubhub? Sign up today!

Image: Pexels

The Best Strategies For Attracting New Customers To Your Restaurant

So much emphasis is placed on retaining existing customers, but it is equally as important to attract new customers.

The following creative strategies will help you attract these new diners that are essential to building your business and keep them loyal.

Promote Through Online Ordering and Delivery

Online ordering and delivery is quickly becoming a must-have service for restaurants to capture and retain new customers—particularly millennials.

Here are some of the ways online ordering platforms, like Grubhub, can help restaurant owners bring in new customers:

  • Open your Digital Doors. Online ordering exposes your restaurant to many potential new customers. In fact, 90% of Grubhub customers discover restaurants they wouldn’t have otherwise been aware of.
  • Entice with Promotions. With Grubhub’s promotions control panel, restaurants can log in and select options to easily create promotions to attract new customers. These programs can be tracked and refined to yield the best results.
  • Capitalize On Delivery Demand. With 60% of Americans ordering delivery or takeout every week, providing delivery can help you reach those customers who can’t, or don’t want to dine out.
  • Tap Into the Lunch Market. The corporate lunch crowd demands fast online ordering and delivery service. With Grubhub, corporate customers can enjoy easy group ordering services, receive discounts, consolidated invoicing and more.

Online ordering also makes it faster and more convenient for individuals to order ahead and quickly pick up take-out on their lunch hour, rather than standing on line.  

Get Creative On Social Media

No campaign to cultivate new customers would be complete without social media. This low-cost marketing strategy allows restaurants to engage directly with customers while promoting their brand.

Use these simple techniques to extend your reach and exposure on social media:

  • Facebook. Along with posting relevant content and allowing diners to “check in”, use the events app to highlight weekly specials and events, run a fun poll to get people involved, and encourage diners to leave Facebook recommendations and reviews of your restaurant.
  • Instagram. You can make a splash on this highly visual platform by asking local food bloggers to post about your restaurant, always use descriptive, branded hashtags when sharing images, and post during times when people are thinking about eating (i.e., lunch time, after work).
  • Review Sites. Since 53% of Millennials use reviews to help them make dining decisions, it’s important to get your restaurant on multiple review sites, monitor and respond to all reviews as promptly, and encourage your customers to leave reviews.
  • Brand Ambassadors. Free Wi-Fi allows diners to promote your restaurant on social media by “checking-in” on social media, posting food pictures and branded hashtags, leaving reviews and more.

With these creative marketing suggestions, you have begun to formulate your own plan for attracting new customers without breaking the bank.

Expose Your Business To New Customers Through Catering.

Ready to get started with Grubhub for Restaurants? Sign up today.

Why You Should Never Underestimate Your Start-up Costs

Savvy new restaurateurs that are prepared and have sufficient start-up capital are more successful bringing their ideas to fruition. Discover why accurately estimating and funding your start-up costs will position you for success.

Avoid Delays

From writing a business plan to choosing a location, staffing, integrating POS systems, online ordering, and more, opening a restaurant can take months of preparation, according to Grubhub.

Things like construction and renovations, and red tape associated with permits approvals, etc. can slow down even the best laid plans. These types of snags are not out-of-the-ordinary and can be expected.

However, any financial hold ups can be avoided by planning expenses wisely and having sufficient start-up capital.

This allows restaurateurs to seize on opportunities to make great deals, book sought-after contractors, meet permit and inspection deadlines, and more.

Have A Safety Net

It may take some time to become completely profitable. That’s why it’s important to have a cushion of working capital available to cover operational expenses for at least 6 months to one year.

Otherwise, underestimated start-up expenses may have to be subsidized with other funds. These funds should normally be saved to help pay bills and operational expenses during the first year of operation.

By properly estimating start-up expenses, there’s no need to dip into reserve capital to complete the start-up phase. It’s best to allot enough start-up money and hold reserve capital to use later (if need be) to keep the business afloat.

This relieves pressure, allowing new restaurant owners to concentrate on building all aspects of their business—from dining room, to  take-out, delivery, catering and more.

Prepare For Emergencies

It’s important to expect the unexpected. Putting yourself in a position to respond financially to unforeseen emergency situations may not only save your restaurant, but your sanity as well.

Contingency money allocated in start-up expenses is the best way to prepare for unanticipated challenges. Being able to rebound quickly from a setback will help you keep up momentum and stay on schedule.

Some experts suggest that when planning for capital, use the “everything will take twice as long and cost twice as much as you expect” rule. While it’s impossible to budget exactly for an unknown snafu, setting aside 10-15% of the total investment is a good measure to prepare for emergencies.

With proper planning, estimating, and funding, your restaurant can gain these distinct advantages of sufficient start-up capital.

Check out Grubhub’s (Aspiring) Restauranteur’s Guide To Opening A Franchise.

Ready to reach new customers and grow your business with Grubhub? Sign up today!

Image: Pexels

Grubhub Restaurant Terms – Self Service

Grubhub Restaurant Terms

Updated February 4, 2020

These Grubhub Restaurant Terms (“Terms”) apply to the service relationship between Grubhub Holdings Inc., its subsidiaries and affiliates (collectively, “Grubhub” or “GH”) and the restaurant (“Restaurant”) signing up for the Services (as defined herein). These Terms, and any other terms set forth in the sign up process will be together referred to as the “Agreement.” The Agreement is entered into as of the date Restaurant signs up for the Services (“Effective Date”). THE SECTION BELOW ENTITLED “DISPUTE RESOLUTION” HAS A MANDATORY ARBITRATION PROVISION. IT AFFECTS RESTAURANT’S LEGAL RIGHTS. PLEASE READ IT.

1. Rights and Obligations of GH

a) GH will enable customers to purchase food and beverages from Restaurant via (i) GH’s proprietary ordering, advertising, delivery logistics and billing system at grubhub.com and at GH’s sole option, its associated web-based and mobile properties and apps, including Seamless and/or GFW (the “GH Platform”); and (ii) at GH’s sole option, at any properties partnered with GH (together with the GH Platform, the “Systems.” The foregoing will not apply to any Restaurant that has not signed up for Marketing Services until such Restaurant elects to receive such Marketing Services.

b) MARKETING SERVICES (IF SELECTED): GH will include Restaurant on the Systems as provided herein, and will enable the transmission of orders to Restaurant for pickup or delivery (the “Marketing Services”). The Marketing Services, together with the Delivery Services and the POS Services (each as defined below), will be referred to herein as the “Services.”

c) DELIVERY SERVICES (IF SELECTED): GH will connect Restaurant with delivery service providers through GH’s proprietary logistics platform(s) (the “Delivery Services”). GH will have the sole right to determine the particulars of the Delivery Services, including, without limitation, the delivery fee, delivery area and availability. For clarity, GH does not itself provide delivery or logistics services; instead, GH provides a platform for restaurants to connect with delivery service providers to transport orders to customers and to receive information relating thereto. GH delivery service providers are independent contractors who access GH’s proprietary technologies to provide on-demand delivery and logistics services, and such independent contractors control the method and manner in which they deliver orders. Accordingly, GH will not be liable or responsible for any delivery service providers or any errors or misrepresentations made by them.

d) GH owns all right, title, and interest in and to the GH Platform and any content supplied by GH, and will have sole editorial control over the GH Platform, including the presentation of any content provided by Restaurant (“Restaurant Content”). Restaurant Content may include, without limitation, menus, photographs, trademarks and logos. For the term of the Agreement and for six (6) months thereafter, Restaurant hereby grants to GH a royalty-free, worldwide, sub-licenseable, transferable, fully paid-up, irrevocable right and license to use the Restaurant Content on the Systems, and for marketing and promotional purposes via any means now known or hereinafter developed. Restaurant owns all right, title, and interest in and to the Restaurant Content, subject to the license granted to GH herein. GH may remove Restaurant Content on the Systems at any time if it believes, in its sole discretion, that such Restaurant Content violates any applicable laws, infringes upon any third-party rights, or otherwise impacts the integrity of the Systems.

e) TO THE FULLEST EXTENT PERMITTED BY LAW, AND OTHER THAN AS EXPRESSLY PROVIDED IN THE AGREEMENT, GH DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, IN CONNECTION WITH THE AGREEMENT, THE SYSTEMS, THE SERVICES, AND ANY USE THEREOF, INCLUDING WITHOUT LIMITATION IMPLIED OR EXPRESS WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT. THE SERVICES ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS, AND GH WILL NOT BE LIABLE TO RESTAURANT FOR DAMAGES RESULTING FROM THE FAILURE OF THE SYSTEMS, SERVICES OR RESTAURANT CONTENT. GH WILL NOT, UNDER ANY CIRCUMSTANCES, BE LIABLE TO RESTAURANT FOR INDIRECT, WILLFUL, PUNITIVE, CONSEQUENTIAL, INCIDENTAL, SPECIAL OR EXEMPLARY DAMAGES ARISING OUT OF OR RELATED TO THE AGREEMENT, INCLUDING, BUT NOT LIMITED TO LOST PROFITS, LOSS OF BUSINESS, LOSS OR INACCURACY OF DATA OF ANY KIND, WHETHER BASED ON CONTRACT, TORT, OR ANY OTHER LEGAL THEORY, EVEN IF THE PARTY IS APPRISED OF THE LIKELIHOOD OF SUCH DAMAGES OCCURRING. GH’S MAXIMUM LIABILITY UNDER THE AGREEMENT WILL BE THE AMOUNT OF COMMISSIONS EARNED BY GH DURING THE SIX (6) MONTH PERIOD IMMEDIATELY PRIOR TO THE EVENT WHICH GAVE RISE TO SUCH DAMAGES. THE FOREGOING LIMITATIONS WILL SURVIVE AND APPLY EVEN IF ANY LIMITED REMEDY SPECIFIED IN THE AGREEMENT IS FOUND TO HAVE FAILED ITS ESSENTIAL PURPOSE.

2. Rights and Obligations of Restaurant

a) Restaurant will prepare food and beverage orders placed via the Systems (i) consistent with menu descriptions; (ii) in compliance with all applicable health and safety requirements; (iii) in accordance with industry standards; and (iv) during the hours of operation provided by Restaurant to GH. Restaurant will ensure that its menu(s), hours of operation, and other particulars required for GH to perform the Services are up to date. Restaurant will ensure that its menu descriptions are sufficiently detailed as to ingredients and allergens, and contain any other health or safety notices that are recommended or required by applicable law, rule or regulation.

b) Restaurant menu items available for purchase through the Systems must be substantially similar to those menu items available in-store and through any other digital ordering channel. Restaurant menu item pricing through the Systems must be at least as favorable to the consumer as that which is available on Restaurant’s standard menu or offered to any third-party service, and GH may update menu item pricing through the Systems to match more favorable terms of available elsewhere.

c) Restaurant consents to receiving phone calls, faxes, emails, text messages and any other communications made available by and on behalf of GH as they may relate to the Systems, Services and terms governing Restaurant’s use of the Systems and Services, including without limitation, marketing or transactional matters. Restaurant hereby consents to the recording of telephone conversations related to the Systems and Services and will ensure Restaurant’s employees, service providers and agents are informed of the same and consent to recording by GH. If Restaurant accepts phone orders, Restaurant must advise those placing phone orders that CSC (Card Security Code)/CVV/CVV2 should not be transmitted over the phone.

d) Restaurant will not, and will not permit any third party to, market to or solicit any customer or company obtained through the Systems or via the Services for any purpose. For example, but without limitation, Restaurant may not solicit a customer or order directly from Restaurant or through a third-party. For the avoidance of doubt, the foregoing does not apply to any customer or company whose existence and information Restaurant obtained independently of the Systems and Services.

e) Restaurant will maintain the confidentiality of all non-public information that it acquires in the course of performing the Agreement, including without limitation all Customer Data (as defined below), as well as the terms and conditions of the Agreement (collectively, the “Confidential Information”). Restaurant will not disclose to any third parties, or use in any way other than as necessary to perform its obligations hereunder, GH’s Confidential Information. Restaurant will ensure that Confidential Information will only be made available to those of its employees and agents who have a need to know such Confidential Information and who are be bound by written obligations of confidentiality at least as protective as those set forth herein. Upon expiration or termination of the Agreement and as requested by GH, Restaurant will deliver to GH (or destroy at GH’s election) any and all materials or documents containing the Confidential Information, together with all copies thereof in whatever form.

f) Customer Data” means (i) any and all information about customers generated or collected by GH or Restaurant through the Systems or Services, which may include but is not limited to, customer’s name, delivery address(es), email address(es), phone number(s), and customer preferences and tendencies and (ii) any information that may otherwise be considered “personal data” or “personal information” under applicable law. Restaurant acknowledges that all Customer Data is the sole and exclusive property of GH. Accordingly, Restaurant will use Customer Data for the sole purpose of fulfilling applicable customer orders or otherwise satisfying Restaurant’s obligations hereunder. Restaurant (and any other persons to whom Restaurant provides any Customer Data only as necessary to perform the Agreement) will implement and maintain comprehensive administrative, physical and technical safeguards in accordance with current industry best practices in order to protect, handle, and secure Customer Data. Restaurant will also be responsible for any breach of this provision by any third-party service provider engaged by Restaurant. Restaurant will notify GH in a secure manner immediately upon a data security breach or any reasonable suspicion thereof or any other unauthorized disclosure of Confidential Information, and assist and cooperate with GH concerning any remedial measures and any disclosures to affected parties, in each case as requested by GH or required under applicable law.

g) Restaurant agrees that its use of the Systems and Services is subject to the Grubhub Terms of Use as in effect at the time (available at https://www.grubhub.com/legal/terms-of-use), and further agrees that Restaurant’s access to and use of Customer Data will be subject to the Grubhub Privacy Policy as in effect at the time (available at https://www.grubhub.com/legal/privacy-policy). If Restaurant is using Grubhub for Restaurants (“GFR”) to receive and confirm orders from GH, Restaurant will comply with the GFR Terms of Use as in effect at the time (available at https://restaurant.grubhub.com/terms-of-use).

h) If Restaurant is a franchisee of a franchisor (“Franchisor”) that has negotiated a master agreement with GH (“Master Agreement”), Restaurant consents to the sharing of certain sales reporting data with Franchisor pursuant to the Master Agreement. i) Restaurant represents, warrants and covenants: (i) it has the authority to enter into the Agreement and to grant the rights granted hereunder, and doing so will not violate any other agreement to which it is a party; (ii) it is duly organized, validly existing and in good standing under the laws of the jurisdiction of its origin; (iii) the Restaurant Content will not infringe or otherwise violate the rights of any third party; (iv) it will comply with all applicable retail food, beverage (including alcohol) or other health and safety codes, rules or regulations, as well as any other laws applicable to its business (including without limitation the obligation to pay tips to delivery and other workers, if any); (v) it will provide accurate tax rates and calculations to GH; and (vi) it will remit to the applicable taxing authority all legally-required taxes and will file all required tax returns and forms. In the event that Restaurant includes alcohol in its menu on the Systems, Restaurant further represents and warrants that it maintains a valid and active liquor license and all other applicable licenses, permits and registrations for the sale, distribution and (if applicable) delivery of alcohol (collectively, “Liquor Licenses”). Restaurant will provide GH with a copy of the Liquor Licenses and all renewals thereof, and will immediately notify GH if any Liquor License is not renewed or is revoked, cancelled or surrendered at any time during the Term. j) Restaurant will indemnify and hold GH (including its directors, employees, officers, agents) harmless from any and all claims, actions, proceedings and damages arising out of Restaurant’s activities, including, without limitation, (i) any third-party transactions or financing arrangement; (ii) Restaurant’s provision, calculation, reporting or remission of taxes; or (iii) any breach or alleged breach of the representations, warranties or covenants set forth in the Agreement. GH will provide prompt notice to Restaurant of any potential claim subject to indemnification hereunder. Restaurant will assume the defense of the claim through counsel designated by it and reasonably acceptable to GH, provided that GH may use counsel of its choice at its own expense. Restaurant will not settle or compromise any claim or consent to the entry of any judgment without the written consent of GH, which will not be unreasonably withheld. GH will reasonably cooperate with Restaurant in the defense of the claim, at Restaurant’s expense.

3. Payment Terms

a) In consideration for Restaurant’s access to the applicable Systems and Services, Restaurant will pay to GH the Marketing Commission (for non-catering and/or catering and/or GFW orders, as applicable) and Delivery Commission (as applicable) provided in the sign up process (collectively, the “Commissions”). Except as otherwise specified, the Commissions apply to the product total on all orders placed through the Systems. The Delivery Commission does not apply to pickup orders or self-delivery orders. In the event Restaurant does not use or ceases to use Delivery Services, the Marketing Commission will apply to the product total and any delivery fee charged by Restaurant. For Restaurants that do not use Delivery Services, the Marketing Commission will be charged on telephone orders originating from the Systems based on the average of Marketing Commission amounts actually charged on at least Restaurant’s previous six (6) non-telephone orders. The Commissions may be amended by GH upon three (3) days’ prior written notice to Restaurant (email sufficient), provided that Restaurant does not cancel the Agreement during such notice period.

b) GH will transmit via check or Automated Clearing House (“ACH”) to Restaurant the “Payment Amount” at mutually agreed intervals. “Payment Amount” means the “Grand Total” (which includes the product total, tax, plus any tips and delivery fees for orders not using Delivery Services) received by GH for orders placed during the relevant billing period (“Billing Period”), less (i) the applicable Commissions, (ii) the processing fee (inclusive of credit charges) on the Grand Total, (iii) tax collected on orders to be reported/remitted by GH, and (iv) the amount of refunds or discounts granted to customers. Platforms associated with GH affiliates and partners may deposit their Payment Amounts to Restaurants separately.

c) Restaurant will provide to GH accurate and complete sales tax rates and computations (including, without limitation, any applicable state and local taxes) applicable to menu items and will provide reasonable advance notice to GH of any required changes to such rates and/or computations. Restaurant will report and remit all sales tax collected through the Systems to the applicable taxing authorities. Notwithstanding the foregoing, for certain Restaurants, GH will report and remit all sales tax collected on orders through the GH Systems to the applicable taxing authorities. For information on whether GH will report and remit sales tax for Restaurant pursuant to the foregoing, visit https://lp.grubhub.com/legal/sales-tax-remittance/. Updates to GH tax reporting and remitting practices may be made upon written notice to Restaurant (email sufficient). 

4. Term

a) The Agreement may be cancelled by either party for any reason (or no reason) upon three (3) days’ prior written notice to the other party; provided, however, that GH may suspend the Services or access to the Systems during any time it believes Restaurant is in violation of the Agreement.

b) If either party wishes to cancel placement on any particular platform(s) and/or the Delivery Services, in each case, while remaining on the other platform(s) and/or retaining the other Services, it may do so at any time upon three (3) days’ prior written notice to the other party. Notwithstanding anything to the contrary herein, in the event that only placement on the such platform and/or the Delivery Services are cancelled, the Agreement will continue in full force and effect, except that: (A) “Services” will be redefined to refer only to the remaining Service(s), (B) “Commission” will be redefined to refer only to the Commission(s) applicable to the remaining Services, and (C) any obligations of GH with respect to the cancelled Service(s) will be of no further force and effect. 

5. Dispute Resolution  Restaurant and GH agree that all claims or disputes arising out of the Agreement will be decided by an arbitrator through arbitration and not by a judge or jury (“Arbitration Agreement”). This Arbitration Agreement is governed by the Federal Arbitration Act (“FAA”) and evidences a transaction involving commerce. The arbitration will be conducted before a single arbitrator under the Commercial Arbitration Rules of the American Arbitration Association (“AAA”), which are available at www.adr.org. The arbitrator’s fees and the costs will be shared equally by the parties, unless prohibited by law. Parties are responsible for their own attorneys’ fees. The arbitration proceeding will take place in New York, NY, unless otherwise agreed. A court of competent jurisdiction will have the authority to enter judgment on the arbitrator’s decision and award. The parties agree to bring any claim or dispute in arbitration on an individual basis only, and not as a class or collective action, and there will be no right or authority for any claim or dispute to be brought, heard or arbitrated as a class or collective action (“Class Action Waiver”). Regardless of anything herein and/or the applicable AAA Rules, the interpretation, applicability or enforceability of the Class Action Waiver may only be determined by a court and not an arbitrator. The following claims are excluded from this Arbitration Agreement: (a) claims in small claims court; (b) claims to enforce or to prevent the actual or threatened violation of a party’s intellectual property rights; (c) claims for temporary relief in connection with an arbitrable controversy; and (d) claims that are non-arbitrable per the applicable federal statute. 

6. Miscellaneous Terms  GH and Restaurant are independent contractors, and nothing herein may be construed to create any agency, partnership or joint venture between them. Notwithstanding anything to the contrary, neither party has any authority of any kind to bind the other party in any respect whatsoever. The Agreement are not intended to benefit, nor will it be deemed to give rise to, any rights in any third party. No ambiguity will be construed against any party based upon a claim that such party drafted the ambiguous language. With the exception of the Arbitration Agreement, which will be governed by the FAA, the Agreement will be governed by New York law, without regard to conflict of law principles. The Agreement and any other agreements or terms incorporated herein by reference, constitute the entire agreement between the parties and supersedes any prior understanding (written or oral) on the subject matter hereof. In the event of any conflict between the Agreement and any of the Grubhub Privacy Policy, the GFR Terms of Use, or the Grubhub Restaurant POS API Terms, the terms of the Agreement will control. GH hereby reserves the right to update and modify these Terms at any time at its sole discretion, provided that such modifications will be applied only prospectively. You agree that GH has the right to notify you of updates to these Terms by posting them on the Systems. Therefore, you should review these Terms before using the Services. The Agreement may not be amended by Restaurant unless such amendment is signed by an authorized representative of GH. If any provision of the Agreement is found by a court of competent jurisdiction to be invalid or unenforceable, then that provision will be changed and interpreted to accomplish the objectives of such provision to the greatest extent possible under applicable law, and the remaining provisions will continue in full force and effect. In the event of a breach, in addition to any remedies at law or in equity, the non-breaching party will be entitled to seek specific performance and immediate injunctive relief. Failure by GH to require performance or claim breach will not be construed as a waiver by GH. A party will not be liable for any failure of or delay in the performance of the Agreement for the period that such failure or delay is due to causes beyond its reasonable control, including but not limited to acts of God, war, strikes or labor disputes, embargoes, government orders or any other force majeure event. Restaurant may not assign the Agreement without the prior written consent of GH, and if permission is secured, the assignor will provide GH with advance written notice so that payment can be directed appropriately. Any assignment by Restaurant in violation of this provision will be deemed a nullity. GH may freely assign the Agreement. The Agreement will be binding on the parties’ permitted heirs, successors and assigns. Any dispute, controversy or proceeding arising out of or relating to the Agreement or the relationship between the parties hereto will be governed by in accordance with the terms of the Agreement. This Section 6, the customer data, ownership, confidentiality, indemnity, limitation of liability and arbitration provisions and any other terms required for the full interpretation of the Agreement following expiration or termination will survive any expiration or termination of the Agreement. 

7. Notices. All notices under the Agreement will be in writing and will be deemed to have been duly given if given on the earliest to occur of (i) upon delivery, or refusal of delivery, if personally delivered; (ii) on the third business day after deposit with the United States Postal Service if sent by certified mail; (iii) on the first business day after delivery to a nationally recognized overnight courier if sent by such a courier; and (iv) on the day transmitted, as indicated by the transmission confirmation, if given by email (however, any notice transmitted by email after 5:00 PM local time at the destination of the recipient or on a day other than a business day will be considered given on the next business day). All notices to Restaurant will be sent to Restaurant at the email address provided by the authorized representative during the signup process or such other address provided by Restaurant and accepted by GH in writing. All notices to GH will be sent to the below, unless otherwise provided by GH:

Grubhub Holdings Inc.
111 W. Washington St., Ste. 2100
Chicago, IL 60602
Attn: Legal Department
Email: [email protected]

Is Your Restaurant Menu Spring Ready?

Spring is finally in full bloom.

And with that you can cater to a wide range of seasonal events and keep your business booming — whether customers dine in, order online for delivery or need an event catered.

Here’s how to capitalize on a few of the most popular events coming up this Spring.  

College Basketball

The Spring is always an exciting time for college basketball — and the same can be said for your restaurant. Make the most of the boost in customers and food orders on game days by offering special online promos or exclusive menu-items.

Focus on beefing up your menu with delicious appetizers that fans can quickly grab and enjoy without breaking their concentration on the games, such as fried mac and cheese balls or buffalo chicken dip with chips. Since March is historically a huge month for restaurant beer sales, try enticing customers with deals on drinks as well.1

Mother’s Day

A delicious meal is a popular way to celebrate and honor moms on Mother’s Day. In 2017, an estimated 92 million people dined out on Mother’s Day, while 21 million opted for takeout or delivery.2

Consider planning out a special prix-fixe menu or brunch menu for the occasion, and make sure to promote upcoming changes to your menu early and across all your social media channels. To capture the attention of customers who may prefer to celebrate at home, include a complimentary dessert or small gift along with delivery and takeout orders placed on Mother’s Day.

Graduation

Graduations are always an exciting time, but being able to make reservations for large groups can be tough for customers. Since people may already have plenty of friends and family visiting, it can be easier for customers to use restaurant catering as an option to make sure everyone is fed.

Make sure your restaurant — and menu — are ready for a potential increase in catering orders during the months of May and June. Deciding which dishes to feature on your catering menu may require some adjustments to recipes, but don’t forget to stay true to your brand and unique offerings. When it comes to marketing your catering services, be sure to mention any promo deals or specials for those looking to place a catering order during the Spring months.

With a new season comes new opportunities to surprise and delight your customers. Keep up with the big events this Spring to help your restaurant business generate buzz all season long.

Ready to reach new customers and grow your business with Grubhub? Sign up today!

1Upserve
2National Restaurant Association