Year in Review: Top Restaurant Tips from 2016
Another year is under way, and with it, comes new and exciting opportunities to reach more customers – and keep current ones coming back for more. To kick off 2017, we’ve pulled together our top tips from “The Tip Jar” in 2016. Whether you’re a new restaurant owner or a seasoned pro, looking to improve your revenue or hoping to enhance the customer experience (and in turn, ratings) these tips will help you start 2017 right.
Increase (and improve) your ratings and reviews
Embrace the power of diner feedback. We’ve found that when customers peruse restaurant menus, they not only look at your star rating, but also focus on the quality of the food, accuracy of the order and timeliness of delivery. Grubhub collects ratings from customers after every order that touch on these three facets. To see how customers rate you, visit your Grubhub menu to take a look at your reviews. Harness the power of restaurant reviews, and if needed, check out our guide on how to respond to the negative ones
Make your menu more enticing
Diners eat with their eyes, so be sure to incorporate enticing food photos. Images are the number one request we receive from Grubhub diners. In fact, including a photo can increase sales of that menu item by up to 30 percent. Check out our guide to Restaurant Food Photography and encourage customers to take their own by making your dishes Instagram-worthy. Once you’ve captured those mouth-watering images, share them with us here and our team will add them to your restaurant’s menu page.
Another way to keep your menu enticing is to switch things up. As long as you keep the crowd pleasers on the menu, consider experimenting with seasonal ingredients or even a menu design refresh. With our Grubhub for Restaurants platform, we make it easy to keep your menu fresh and exciting. Update your menu on the platform and diners will see your changes instantly.
Also consider adding coupons, which can increase the average order size by 11 percent.
Make ordering easier
Ease of ordering can make or break the customer experience. If you don’t already have one, add an online ordering option to your website. Not only do customer expect this option – 32 percent of millennial diners want to order on tech – but it will also save your staff from spending time taking phone orders. Partnering with a trusted site, like Grubhub, let’s you add greater capabilities to your restaurant, bringing in more orders and reaching more customers. Want to know more about how Grubhub can help your restaurant? Check out our post on how to make the most of the Grubhub platform.
Do delivery right
When it comes to delivery, it’s essential to keep your delivery times quick and avoid delays at all costs. For restaurants with delivery times within 45-60 minutes, we’ve found that decreasing your ETA by just 5 minutes can increase the number of orders by up to 15 percent. That’s an extra 15 orders for every 100 you receive. Decrease your delivery times, by following these three tips.
If you make your own deliveries, try to keep delivery fees and order minimums as low as possible. We found that 80 percent of the time, Grubhub diners choose restaurants with delivery fees under $3 and 90 percent of orders are placed with restaurants that have delivery minimums of less than $20.
It’s also important to extend the customer service standards you have inside your restaurant to your delivery diners as well. To ensure all diners experience excellent service, ensure your staff is properly trained to handle delivery and be sure not to fall prey to these common delivery pet peeves.
Stay up-to-date on the latest restaurant tips throughout 2017 – subscribe to The Tip Jar today.