Last week, thousands of restaurant industry leaders met in Phoenix, Arizona at the Restaurant Leadership Conference. They tested new technology, sampled delicious food and listened to powerful insights from people taking the industry by storm. Continue reading
It’s not uncommon for restaurant owners to use pre-packaged and canned goods in their restaurant recipes. After all, it’s convenient and cost-effective to rely on ready-to-go condiments, pickles and other garnishes. But diners want fresh, house-made ingredients, and using these pre-packaged items could lead them to seek out fresh options elsewhere. Continue reading
With tax season right around the corner, it’s time to get your restaurant’s financials in order. Not sure where to get started? Check out the answers to some of the most common tax questions we receive from restaurant owners. Continue reading
Rather than simply choosing their own salad dressing or pizza toppings, diners today are demanding more options to build their own meals than ever before. Meet these demands from diners by determining new ways to build customized food orders. Continue reading
In the culinary world, a new year often brings new dishes diners can’t wait to bite into. And 2017 is shaping up to be no different. Continue reading
Another year is under way, and with it, comes new and exciting opportunities to reach more customers – and keep current ones coming back for more. To kick off 2017, we’ve pulled together our top tips from “The Tip Jar” in 2016. Whether you’re a new restaurant owner or a seasoned pro, looking to improve your revenue or hoping to enhance the customer experience (and in turn, ratings) these tips will help you start 2017 right.
Increase (and improve) your ratings and reviews
Embrace the power of diner feedback. We’ve found that when customers peruse restaurant menus, they not only look at your star rating, but also focus on the quality of the food, accuracy of the order and timeliness of delivery. Grubhub collects ratings from customers after every order that touch on these three facets. To see how customers rate you, visit your Grubhub menu to take a look at your reviews. Harness the power of restaurant reviews, and if needed, check out our guide on how to respond to the negative ones
Make your menu more enticing
Diners eat with their eyes, so be sure to incorporate enticing food photos. Images are the number one request we receive from Grubhub diners. In fact, including a photo can increase sales of that menu item by up to 30 percent. Check out our guide to Restaurant Food Photography and encourage customers to take their own by making your dishes Instagram-worthy. Once you’ve captured those mouth-watering images, share them with us here and our team will add them to your restaurant’s menu page.
Another way to keep your menu enticing is to switch things up. As long as you keep the crowd pleasers on the menu, consider experimenting with seasonal ingredients or even a menu design refresh. With our Grubhub for Restaurants platform, we make it easy to keep your menu fresh and exciting. Update your menu on the platform and diners will see your changes instantly.
Also consider adding coupons, which can increase the average order size by 11 percent.
Make ordering easier
Ease of ordering can make or break the customer experience. If you don’t already have one, add an online ordering option to your website. Not only do customer expect this option – 32 percent of millennial diners want to order on tech – but it will also save your staff from spending time taking phone orders. Partnering with a trusted site, like Grubhub, let’s you add greater capabilities to your restaurant, bringing in more orders and reaching more customers. Want to know more about how Grubhub can help your restaurant? Check out our post on how to make the most of the Grubhub platform.
Do delivery right
When it comes to delivery, it’s essential to keep your delivery times quick and avoid delays at all costs. For restaurants with delivery times within 45-60 minutes, we’ve found that decreasing your ETA by just 5 minutes can increase the number of orders by up to 15 percent. That’s an extra 15 orders for every 100 you receive. Decrease your delivery times, by following these three tips.
If you make your own deliveries, try to keep delivery fees and order minimums as low as possible. We found that 80 percent of the time, Grubhub diners choose restaurants with delivery fees under $3 and 90 percent of orders are placed with restaurants that have delivery minimums of less than $20.
It’s also important to extend the customer service standards you have inside your restaurant to your delivery diners as well. To ensure all diners experience excellent service, ensure your staff is properly trained to handle delivery and be sure not to fall prey to these common delivery pet peeves.
Stay up-to-date on the latest restaurant tips throughout 2017 – subscribe to The Tip Jar today.
The dawn of the drive-thru revolutionized fast casual dining for restaurants and customers alike. Now food delivery is having the same effect. Continue reading
Facebook’s video streaming service, Facebook Live, has gained major traction with brands recently. Instead of recording and posting a video to your news feed, you now have the option of 24-hours streaming capabilities. Continue reading
The start of 2016 welcomed new minimum wage regulations, causing restaurant owners in several states to start increasing wage pay for employees. Nearly a year later, the next wave of paycheck changes is here: overtime pay. Continue reading
Mobile apps, tableside payments, online ordering and electronic menus are just a few examples of restaurant technology that has seen widespread adoption in recent years. While such technology has been well received by both restaurant owners and customers, other emerging technology might take a bit more convincing before it becomes mainstream. Continue reading
Social media marketing for restaurants comes in countless forms: status updates, polls, tweets and snaps, to name a few. Though each of these tactics is a proven way to drum up awareness for your restaurant, a new food-centric trend is quickly dominating diners’ social feeds: recipe videos. Continue reading
According to recent research conducted by the U.S. Food and Drug Administration (FDA), Americans currently consume 50 percent more sodium than the recommended daily limit. Continue reading
Today’s diners – particularly millennials – are ordering more than simply breakfast, lunch and dinner from their favorite restaurants. They’re eating what they want, when it’s convenient. Continue reading
As the weather heats up and summer festivals kick off, now is the ideal time time to tap into the $857 million food truck industry and take your restaurant on the road. Food trucks can help to drum up new business and grow your brand recognition. Continue reading
From modern twists on old classics to lesser-known ingredients just waiting to be discovered, a handful of creative food trends take the culinary world by storm each year. Check out five of the latest food trends to learn how your restaurant can begin attracting diners and critics who are eager to discover what all the buzz is about. Continue reading
Restaurant industry sales topped $700 billion in 2015. The 3.8 percent increase from 2014 marked the sixth straight year sales have grown. As more diners choose to satisfy their hunger at restaurants, you have the opportunity to increase revenue by investing in payment methods that both maximize convenience and protect customers’ personal information. Continue reading
The same organization that declared 2013 “The Year of Quinoa” predicts yet another superfood will take off in 2016. The Food and Agriculture Organization of the United Nations recently named 2016 the “International Year of the Pulses.” Continue reading
Throughout the year, diners enjoy various seasonal and holiday-themed menu items and are more likely to give their business to restaurants with seasonal options. Continue reading