How to Make Kids’ Menus Healthier

As a restaurant owner, you’ve likely made strides in offering healthy menu items to customers, consciously incorporating fresh, better-for-you dining options into your menu. Now that you’ve catered to adult diners looking to make healthier decisions, it’s time to focus on your littlest customers –the kids – if you haven’t done so already. Continue reading

Top Podcasts for Restaurateurs

For restaurant owners and operators who might not have enough hours in the day to carve out time for researching the latest trends, podcasts can be the perfect solution. Podcasts are an easy, schedule-friendly way for restaurant leaders to get a quick dose of professional development. Continue reading

How Restaurants Can Market Non-Meal Delivery

It’s easy to organize the average day around three distinct meal times, but few people restrict their eating to just breakfast, lunch and dinner. Between doughnuts, smoothies and handheld wraps, most restaurant menus don’t only target the square-meal crowd either – nor do their delivery services. Continue reading

Tips for Making the Most of Social Media Recipe Videos

Social media marketing for restaurants comes in countless forms: status updates, polls, tweets and snaps, to name a few. Though each of these tactics is a proven way to drum up awareness for your restaurant, a new food-centric trend is quickly dominating diners’ social feeds: recipe videos. Continue reading

How to Make Your Restaurant Food Instagram-Worthy

Over the past few years, Instagram has become a hotbed for snapshots of the restaurant industry’s most delectable dishes. From getting the word out about new dishes to drumming up feedback directly from customers, social media is an easy and cost-effective marketing tool for you to generate buzz about your restaurant within the local community and beyond. Continue reading

5 Ways to Attract Restaurant Critics (and Win Them Over)

Food trends come and go, but one thing that may never fall out of vogue is the power of a positive review from a restaurant critic. Between social media and down-to-the-minute news cycles, a glowing recommendation from a reputable local or national source can travel fast – and be more cost-effective than buying ad space. Continue reading