4 Tips for Building a Restaurant Email List

See those diners with their heads buried in smartphones? Chances are, at least some of them are checking email – and one of your messages should be in their inbox. Email marketing is an effective way to spread the word about your establishment, share the latest news and bring diners through the door. But any email marketing campaign can only be as strong as its email list. Continue reading

How Restaurants Can Market Non-Meal Delivery

It’s easy to organize the average day around three distinct meal times, but few people restrict their eating to just breakfast, lunch and dinner. Between doughnuts, smoothies and handheld wraps, most restaurant menus don’t only target the square-meal crowd either – nor do their delivery services. Continue reading

Tips for Making the Most of Social Media Recipe Videos

Social media marketing for restaurants comes in countless forms: status updates, polls, tweets and snaps, to name a few. Though each of these tactics is a proven way to drum up awareness for your restaurant, a new food-centric trend is quickly dominating diners’ social feeds: recipe videos. Continue reading

How to Make Your Restaurant Food Instagram-Worthy

Over the past few years, Instagram has become a hotbed for snapshots of the restaurant industry’s most delectable dishes. From getting the word out about new dishes to drumming up feedback directly from customers, social media is an easy and cost-effective marketing tool for you to generate buzz about your restaurant within the local community and beyond. Continue reading

5 Ways to Attract Restaurant Critics (and Win Them Over)

Food trends come and go, but one thing that may never fall out of vogue is the power of a positive review from a restaurant critic. Between social media and down-to-the-minute news cycles, a glowing recommendation from a reputable local or national source can travel fast – and be more cost-effective than buying ad space. Continue reading

How to Turn Loyal Customers into Brand Advocates

As a restaurant owner, you probably turn to a variety of marketing channels to attract new customers. But sometimes, customer acquisition can be as simple as encouraging your loyal customers to become brand advocates. Whether through social media or word-of-mouth, consumers appreciate recommendations from friends and family when choosing a restaurant. Continue reading

How to Optimize Your Restaurant’s Google Maps Listing

Customers are constantly searching the Web for food choices that satisfy their cravings. Often, the time they spend researching restaurants is limited to a few minutes and a handful of top-rated results on Google. Given this tendency, here are several ways you can optimize your restaurant’s listing on Google Maps. Continue reading

10 Ways to Market a New Restaurant

Opening a new restaurant can be as rewarding an experience as it is nerve-racking. Despite owners’ and employees’ best intentions, 60 percent of new restaurants don’t make it past their first year, often due to a lack of exposure and accessibility. Continue reading

Which Social Media Channels are Right for Your Restaurant?

For restaurants, there are many reasons to market through social media. For one, deploying a localized social media marketing campaign is a low-cost alternative to more traditional advertising like billboards and TV. Thanks to evolving social media management tools, it’s easier than ever for restaurants to promote themselves. Continue reading

Snapchat 101: A Guide for Restaurants

Are you already destroying the competition when it comes to using Facebook, Twitter and Instagram to find and drive customers to your restaurant? If the answer is yes, consider taking your social strategy to the next level and incorporate Snapchat into your restaurant’s social media strategy. Continue reading