Is Your Restaurant Menu Spring Ready?

Spring is finally in full bloom.

And with that you can cater to a wide range of seasonal events and keep your business booming — whether customers dine in, order online for delivery or need an event catered.

Here’s how to capitalize on a few of the most popular events coming up this Spring.  

College Basketball

The Spring is always an exciting time for college basketball — and the same can be said for your restaurant. Make the most of the boost in customers and food orders on game days by offering special online promos or exclusive menu-items.

Focus on beefing up your menu with delicious appetizers that fans can quickly grab and enjoy without breaking their concentration on the games, such as fried mac and cheese balls or buffalo chicken dip with chips. Since March is historically a huge month for restaurant beer sales, try enticing customers with deals on drinks as well.1

Mother’s Day

A delicious meal is a popular way to celebrate and honor moms on Mother’s Day. In 2017, an estimated 92 million people dined out on Mother’s Day, while 21 million opted for takeout or delivery.2

Consider planning out a special prix-fixe menu or brunch menu for the occasion, and make sure to promote upcoming changes to your menu early and across all your social media channels. To capture the attention of customers who may prefer to celebrate at home, include a complimentary dessert or small gift along with delivery and takeout orders placed on Mother’s Day.

Graduation

Graduations are always an exciting time, but being able to make reservations for large groups can be tough for customers. Since people may already have plenty of friends and family visiting, it can be easier for customers to use restaurant catering as an option to make sure everyone is fed.

Make sure your restaurant — and menu — are ready for a potential increase in catering orders during the months of May and June. Deciding which dishes to feature on your catering menu may require some adjustments to recipes, but don’t forget to stay true to your brand and unique offerings. When it comes to marketing your catering services, be sure to mention any promo deals or specials for those looking to place a catering order during the Spring months.

With a new season comes new opportunities to surprise and delight your customers. Keep up with the big events this Spring to help your restaurant business generate buzz all season long.

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1Upserve
2National Restaurant Association