How to Overcome Common Delivery Concerns
It’s no secret that today’s diners love delivery options, yet many restaurants are hesitant to incorporate delivery into their day-to-day operations. Why? There’s a whole host of reasons, but some of the most common delivery misconceptions include:
Delivery is too costly
Employing delivery drivers, paying for insurance and other expenses can drive up operational costs. However, the benefits of delivery often far outweigh the costs. One of the easiest ways to control and overcome many delivery expenses is by working with a restaurant delivery service. Third-party restaurant delivery services eliminate the need for driver insurance costs and have the experience and expertise to help you determine the delivery boundaries and make sure the right number of delivery drivers are on hand. When you choose to outsource delivery, you only pay for completed delivery orders.
Demand for delivery is low
If your restaurant is already successful through sit-down meals (rather than delivery and takeout), it may seem like there’s no immediate demand for delivery services. However, customers are increasingly demanding delivery options and you just might not be noticing it because you haven’t opted in. By spreading the word that your establishment offers delivery services, you can tap into a segment of customers that exists outside your dine-in regulars rather than these customers going elsewhere for delivery. What are some top ways to get the message out? Social media, email marketing and direct mail campaigns are all effective tools.
Delivery isn’t a fit for your restaurant
You don’t own a fast-casual or quick-service restaurant (which typically offer delivery), and you’re unsure about whether delivery is the right fit for your establishment and menu options. The truth is, restaurant brands of all kinds, from fast-casual to fine dining, can find success with delivery. Your menu items might have been initially intended for dine-in customers, but that doesn’t mean you should rule out delivery options. Consider incorporating a takeout and delivery menu into your restaurant’s offerings. It doesn’t need to be completely different from your traditional menu, but adding or altering a few items that deliver well could result in an uptick in orders, customers and revenue.
One of the most important factors of a successful delivery strategy is efficiency. You work hard to keep your restaurant dining room running smoothly. Now, the same attention should be paid to delivery. The best way to accomplish this is through an online ordering platform (like GrubHub) that accepts and processes orders faster, enabling you to deliver delicious food to hungry diners.
To learn more about the benefits of delivery for your restaurant, download GrubHub’s latest whitepaper, “The Restaurateur’s Guide to Delivery.”
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