How to Create the Perfect New Year’s Prix-Fixe Menu
With 2017 coming to a close, it’s time to celebrate the start of a new year. Rather than ringing in 2018 in the kitchen, a growing number of customers plan to spend New Year’s Eve or New Year’s Day enjoying a delicious meal from their favorite restaurant.¹
To make sure your restaurant is ready for the New Year’s rush, consider a prix-fixe menu for your dine-in or delivery/takeout customers. Literally translated to “fixed price,” the French term “prix fixe” commonly refers to a multi-course meal or menu selections — that may include an appetizer, salad, soup, entrée and dessert — for a set price per person.
Not only can a prix-fixe menu help control food costs, but it also improves your kitchen’s operational efficiency. Meanwhile, customers can get a taste of your restaurant’s top dishes as well as any new offerings.
Use the following tips to create and market a prix-fixe menu to ring in the new year in style.
Find the right mix
A prix-fixe menu is more than just a collection of your restaurant’s most popular dishes. Meet with your back-of-house staff to ensure your pairings are on point. Consider some important aspects of each dish and how they balance out other items on the menu, such as:
- Appearance — Add some height to your dishes by stacking meats on top of rice or potatoes.
- Flavor — Sprinkle some grated lemon on the finished product or kick things up a notch with new spices.
- Aroma — Mix and match different herbs such as rosemary and thyme.
- Texture — Introduce a little crunch to your salads by throwing in apple slices or top off a dish with onion strings.
While you’ll likely throw in a few crowd favorites, it’s important to prioritize which dishes work best together.
Schedule a test run
Once you’ve settled on a specific set of dishes, prepare to put the plan into action. In addition to perfecting each recipe, a practice run will enable your staff to familiarize themselves with the sequence of dishes as well as their responsibilities. Be ready to answer any questions that pop up — and use the time to correct mistakes or point out areas for improvement.
Need to manage or update your prix-fixe menu before the big day? Grubhub for Restaurants can help you do just that. Log in to your account to tack on new items or make updates to your restaurant menus.
Get the word out
Drum up customer interest by marketing your New Year’s prix-fixe menu before, and throughout the holiday season. Table tents can help notify dine-in customers while printed flyers can share the news with those ordering delivery or takeout. From pay-per-click (PPC) advertising to word of mouth, use a wide range of marketing tactics to attract customers who may be looking to try a prix-fixe menu for the first time.
Prix-fixe menus can make handling the flood of New Year’s customers easier. Use the tips discussed above to ensure you’re ready as the clock nears midnight.
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¹OpenTable: How Many Guests Are Dining Out on the Holidays?