How to Avoid Delivery Slip-ups in Winter Weather
As temperatures begin to plummet, delivery orders heat up. During last year’s record-breaking blizzard, hungry New Yorkers ordered 135 percent more cheese pizza, while the average order size nearly doubled.
When it comes to accommodating this annual influx of customers, winter weather can make delivery tricky. Here are a few extra steps your restaurant can take to avoid slipping up.
Clearly communicate delays
Icy roads and unrelenting snow storms often bring pose a challenge for delivery. Budget extra time for delivery when the weather takes a turn for the worse, and keep your customers updated on potential delays. At least one staff member on hand should be prepared to address any questions or concerns customers have about their orders.
It may also be helpful to map out alternate delivery routes in case road closures tack on a few more minutes to each delivery order. No matter how stellar your customer service is, there’s not much you can do when it comes to weather-related road closures. If delivery is still taking you much longer than usual, compensate customers with a free item or discount on their next order
Properly pack orders
Warm food and cold temperatures don’t mix well, so invest in packaging and delivery bags that keep your food piping hot down to the very last bite. Although temperature-controlled delivery bags may cost a little extra, your customers will appreciate that their food is still hot whenit reaches their doorstep. Just remember not to package hot and cold foods together. Packaging them separately will ensure your food has the same taste and quality after a long trip.
Outsource to a restaurant delivery service
If you’d rather focus on preparing your customers’ favorite dishes than deal with the concerns of winter weather, consider outsourcing to a restaurant delivery service. Partnering with a nationally recognized restaurant delivery service like GrubHub helps you reach new customers, and the RDS handles the cost and responsibility of any insurance risks associated with inclement weather. By taking charge of administrative responsibilities – such as payroll, insurance and order tracking – a restaurant delivery service also gives back- and front-of-house staff members more time to focus on food preparation and your restaurant’s daily operations.
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