The Future of Online Ordering and Delivery
The start of a new year is the perfect time to take a fresh look at some of the innovations expected to make their way into the online ordering and delivery space.
Advanced technologies — such as augmented reality, drones and artificial intelligence — may soon transform the restaurant industry. We’re here to give you an inside look at what’s on the restaurant technology horizon and how these offerings could impact your restaurant.
- Making food images 3D. Interactive, 360-degree views of your dishes will have the power to take your online ordering menu to the next level. Augmented reality is emerging as technology capable of digitally rendering lifelike 3D food models. These 3D images can show food in greater detail and may help online customers see how dishes will look before ordering. This level of transparency can also be used to share more detailed menu information, like portion size and ingredients.
- Drones that deliver. It’s no secret customers love food delivery — and drones may help you meet the increasing demand. Autonomous drones or robots are being used to take on deliveries and many customers are ready for the change. Nearly 75% of Americans believe drone delivery services will be available in the next 5 years.¹
- Goodbye online cart, hello chatbot. Chatbot technology can help deliver your customers’ favorite foods through a simple conversation. Instead of adding menu items to an online cart, chatbots can accept orders by adapting menus and prices into a conversational format. Combining chatbots with the power of popular social media networks like Twitter and Facebook, may make the process of ordering online easier and faster.
As the buzz surrounding this new wave of technology grows, we’ll continue to keep you up-to-date on what the future of online ordering and delivery may hold.
Ready for more restaurant technology trends in 2018? Never miss out with The Tip Jar. Subscribe today!
¹U.S. Postal Service