Finding Your Delivery Zone Sweet Spot
The demand for delivery shows no signs of slowing down.
In fact, the total food delivery market could grow more than 75% by 2022.¹ Capitalize on this opportunity by not only keeping a close eye on what you deliver, but also where you deliver. Careful consideration of your delivery zone can help increase efficiency — and ultimately, profits.
Discover your delivery sweet spot with these 3 tips.
1. Find the best route
Distance doesn’t always tell the whole story. Even if a specific location is miles away from your restaurant, it might still be worth delivering to as a way to reach new customers or satisfy increasing demand.
Before committing to a new delivery area, map out potential routes to get there. And don’t forget that highways or rarely used backroads can help shave off precious minutes from your delivery estimate. The easier it is to reach that part of town, the better chance you have of making efficient deliveries.
2. Get delivery help when you need it
Expand your restaurant’s delivery zone by hiring additional drivers or partnering with a third-party delivery service like Grubhub. Having more delivery drivers on hand can make it easier to take on new delivery areas while still getting orders out as quickly as possible. The result? A chance to target more customers and grow your business.
3. Monitor location-based demand
Demand often dictates where to focus your attention. While most of your orders may come from a specific area, it’s helpful to take a closer look at your data. Customer location can provide valuable insight into new areas to consider.
If you consistently receive a bulk of your orders from customers in a specific area, surrounding communities could provide a similar boost in business. Expand beyond your restaurant’s top delivery destination a little bit each week to see if there’s similar interest nearby.
Ready to update your restaurant delivery zone? Grubhub has you covered.
Our site makes it easy to create or edit an existing delivery boundary in just seconds. Give new delivery zones a try to discover what works best. You can also create multiple delivery areas and apply a different fee to each. Once each boundary is set, make any necessary adjustments based on the weather or day of the week.
This ease and simplicity promises to help you make the most of delivery.
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¹Cowen and Company