Best Practices for Setting Up Your Restaurant Facebook Page
Creating a restaurant Facebook page is a free, easy way to attract hungry diners and stay in touch with loyal customers. Customers will visit your page to check your hours, hunt for coupons or check out reviews. Follow these tips to take your Facebook page to the next level.
- Pictures are Worth a Thousand Words
To draw attention to your page, choose a profile picture and corresponding cover photo that complement your restaurant and follow Facebook’s size guidelines. Profile pictures should be square, 160 pixels by 160 pixels, and cover photos should be 851 pixels wide by 315 pixels tall. Use your restaurant’s logo for the profile picture, but have fun with the cover photo. Consider using a photo of your best-selling dish, the exterior of your restaurant or even a shot of happy diners.
- Where in the World Are You?
Make the About section on your Facebook page a one-stop shop for hungry customers by giving visitors your address, phone number, hours of operation and a link to your website. If you’re active on other social media platforms, such as Instagram and Twitter, link to your other restaurant social media pages as well.
- Build Your Community
Once your Facebook page is built, the next step is to build your community of fans by getting them to “like” it. Start first by asking your network – friends, business partners and other contacts – to like the page, then focus your efforts on your customers. Facebook allows you to upload a CSV file of customers and subscribers, and if those contacts are on Facebook, they’ll be alerted of your page and invited to like it.
- Post Great Content Consistently
Facebook requires attention – you can’t just set it and forget it. A page that is created and then abandoned is almost useless. Use Facebook to your engage fans and potential customers by consistently posting great content.Post about restaurant happenings such as specials, new menu items and events, and make use of current events, weather and other trends to encourage fans to try your food. For example, if you’re experiencing a heat wave, invite customers to cool down with an ice cream sandwich or iced tea. And get customers involved by posing questions, such as “What’s your favorite summer dish?” or asking them to share photos of their favorite meals from your restaurant.
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