5 Elements Your Restaurant Website Needs to Boost Online Orders
Digital food ordering is more than a passing fad; it has become a way of life for most adults in America. Moreover, the online food-delivery market is expected to continue growing over the next several years.
To meet this increasing demand and boost your online ordering strategy, work these five elements into your website:
#1: A Modern Design
Lack of functionality is the top reason diners will abandon an online order. Update your website with these two modern standards that today’s online ordering customers demand:
Make it Responsive. Responsive web designs customize your website on the fly so that it displays correctly on all devices: computers, tablets, and smartphones.
Make it Mobile-ready. Grubhub reports that 77% of online restaurant and bar searches begin from a mobile device. Limit scrolling and zooming by placing critical elements such as “menu” and “order” buttons in the top half of the screen.
#2: A Functional Menu
Your menu showcases and sells your food, so make it accessible and informative.
Avoid PDFs. PDF versions of your menu are clumsy, requiring customers to zoom and scroll. Text menus are editable, easier for the customer to explore, and search engine-friendly.
Give information. Customers prefer ordering online because they have time to peruse the menu and ensure their order is correct. Provide detailed descriptions so there are no unanswered questions—or risk losing their order.
Make it customizable. With Grubhub, customers can easily personalize their orders by switching out ingredients and choosing specifications on how they want their food prepared.
#3: An Easy Ordering Process
Online ordering platforms deliver the speed and convenience customers expect, with benefits to the restaurant as well:
Make it Faster. Orders placed through Grubhub take only 45 seconds (on average) to process—that’s less than half the time of an average phone order (two minutes).
Ensure Accuracy. With pre-determined options to choose from, customers can order—and kitchens can produce—accurately.
Offer Convenience. Online ordering platforms store ordering history and preferences so customers can view prior orders and even re-order in as little as one click. This customized experience fosters customer loyalty and satisfaction.
#4: Appetizing Images
Images can enhance customers’ online ordering experience. Using images improves speed and accuracy, and can increase sales by 30% (Grubhub).
Showcase actual menu items. Use custom (never stock) images to increase familiarity and generate interest in your dishes.
Stage photos. Grubhub recommends photographing food right away in natural lighting, garnishing, and plating sauces separately.
Upcycle user pics. Repurpose great images customers have taken and posted on social media (with their permission).
#5: Social Media Links
Today’s savvy online customers want to see ratings, reviews, and be connected with the businesses they patronize. Stay relevant on your social media sites and link to them so customers can learn more and be engaged:
Get Involved. Stay active on as many review sites as you can. Encourage customers to write reviews, and make sure to respond to all reviews.
Start a Trend. Grubhub suggests posting pictures of select dishes using a branded hashtag and Hemofilter overlay to encourage Instagram and other social media foodies to do the same.
By keeping your website up-to-date with these simple elements, you can catch the wave of this rapidly-expanding online ordering market.
Read Grubhub’s tutorial on how to take photos that showcase your food deliciously.
Image: Pexels: Bruce Mars