3 Ways to Gain Traction on Instagram
Today, foodies are everywhere — especially on Instagram. From picking the right filter to coming up with the perfect caption, they have this particular social media channel down to a science.
And they know an Instagram-worthy dish when they see one.
Restaurants are changing everything from their lighting to the color of their plates to accommodate the new wave of foodies on Instagram. But the value of gaining traction with social media aficionados, otherwise known as “Instagram Influencers,” doesn’t end in the dining room. Repurpose photos used for Instagram in your delivery and takeout menus, website or even within a delivery platform you work with.
Wondering how to help your restaurant stand out on Instagram? The three tips outlined below can help.
- Do your research. Decide where you want to be featured by looking up food bloggers or influencers who are relevant to your business — if you specialize in Asian cuisine, search for accounts with that focus. These accounts are often classified by type of food or location, like @eatseattle or @burgerweekly.
- Get your restaurant’s Instagram up to par. If you want people to post appetizing photos of your food, share some examples on your restaurant’s account as well. Don’t forget to create a hashtag with the name of your restaurant and tag your photos with it. Encourage your customers to use the hashtag and check-in to your establishment when they post a picture of their meal. It’s also helpful to geotag all posts to the location of your restaurant. This helps you to monitor posts and interact with people who are interested in what you bring to the table.
- Engage with food ‘grammers. While you can offer a meal on the house in exchange for a foodie’s flattering photo of one of your dishes, you may also come across more organic opportunities to stand out online. Follow different foodie accounts, and then follow their followers. Engage with other restaurateurs as well and leave encouraging comments when appropriate. If your food looks good, you’ll likely start getting tagged in more posts.
Instagram has made leaps in harnessing restaurants’ abilities to make the most out of social. Foodies often have thousands of followers, and if their posts are shared by aggregate accounts it can give your restaurant even more exposure. This means one of your mouthwatering dishes could end up on an Instagram account that reaches millions. It’s a de facto marketing opportunity you don’t want to miss.
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