9 essential food photography tips to help boost delivery and takeout sales

Customers love mouth-watering food photography, which is why adding menu photos to your restaurant website, social media accounts, and online marketplace menus can help boost your delivery and takeout sales. According to Grubhub data, restaurants that follow best practices for menu design, including adding pictures, receive up to 70% more orders and rack up 65% higher sales compared to restaurants without pics.

How Food Photography Can Fit Into Your Restaurant Menu Design

There are two main ways to incorporate photography into your restaurant menu:

example of food photography from Scoop DeVille
Example of a cuisine photo from Scoop DeVille
Example of food photography from P.S. Kitchen
Example of a menu photo from P.S. Kitchen

Cuisine photos

Menu item photos

Think of cuisine photos as setting the stage or establishing a vibe. These images are generally taken close up, artistically cropped, and more abstract overall.

You might use these photos on your menu as well as on your website and in marketing materials.

These photos are zoomed-out snapshots of specific menu items so it’s easy to see and understand the whole dish. They accurately convey portion size and what components diners can expect should they order that dish.

These are helpful when people are trying to decide what to eat or if they’re unfamiliar with the type of cuisine you serve and need a better idea of what a specific dish entails. 

9 Food Photography Tips

Restaurants that have already made the switch from text-based menus to photos have increased their conversion rates by 25% — that means more website visitors who actually become customers. Check out these food photography tips for best practices and take the first step toward attracting new customers of your own.

1. Good Lighting

Food photos are only good if consumers can make out the images and if those images portray your food in a positive light — literally. Good lighting ensures you can show off all the yummy toppings on your signature brisket nachos and emphasize the freshness of the ingredients in your Greek salad. 

Natural lighting is always preferable, with indirect light more flattering than direct sunlight, but a light tent or strong artificial lighting can work too. Just watch out for shadows and try to avoid using your camera’s flash.

2. Composition

Professional photographers know all about the “rule of thirds,” which says you divide your photographic fields into thirds, putting your subject into the right or left third of the image and leaving the other two sections relatively clutter-free. 

Also, be aware of the depth of field. You want your dish to be in focus, but it’s okay if items in the background like placemats or drinkware are a bit blurrier.

3. Tasteful Arrangements

Take your time arranging each dish. Prepare the plate itself, wiping the rim clean and checking for stray garnish. Add a spritz of oil or water to fresh ingredients to make them look dewy and juicy on camera.

Except in rare cases where you’re going for cuisine photos that are more about vibe than information, food should always be stationary rather than captured in action.

4. Create a Background That’s Interesting Without Stealing the Show

Photos are more memorable when they include details beyond the plate of the food itself, but you have to be careful not to incorporate elements that compete with the main attraction. Choose utensils, cups, salt and pepper shakers, and table vases that are clean and simple while contrasting the colors of the food. All props should be on-brand, too.

Feel free to use your accessories to show portion size. Avoid miniature salt shakers or demitasse spoons for that reason; even photos that are accidentally misleading can feel like false advertising.

5. Find The Right Angle

Creating the right composition means examining angles. It’s always a good idea to play with your angles until you find one that makes your menu items look their absolute best. 

Flat foods like pizza look best shot from a bird’s eye view while stacked foods look better photographed from the side to show off the layers in all their glory.

Here are few more suggestions on shooting food from an angle:

  • Use a higher angle for bowls without going completely vertical so diners can see past the lip of the bowl but still get an accurate gauge of contents and portion size
  • If you have multiple dishes that are plated similarly, like lots of appetizer platters or noodle bowls, shoot them using a variety of angles to keep your menu images diverse
  • Place sauce in small containers outside the basket to show scale and portion size

6. Plate Intentionally

Plating with a purpose means thinking about the containers you’re using and how much of a dish you ultimately show. For instance, pouring liquids into clear cups helps diners understand the color and texture of sauces and dressings.

Diners prefer realistic images versus overly staged menu photos so they can imagine sitting down to eat. Imagine how you would present the dish to a diner in person and stage your photos to look like the best version of that.

7. Capture Food In Its Prime

Take photos of food right after it’s been prepared to take advantage of its natural colors and look. It’s much easier to make lettuce look crisp and fresh if it actually is crisp and fresh versus switching out produce or trying to perk up wilting romaine.

8. Look Up Professional Photography Tips — Or Just Hire a Professional

The internet is full of food photography tips offered up by industry pros who know exactly what it takes to make all kinds of cuisine look wonderfully appetizing — even if you’re taking those photos on your iPhone

Even a few small tweaks can drastically improve your images. Want even better shots? Try using a high-definition DSLR camera to boost resolution, which makes photos crystal clear whether they’re used on printed menus, for online delivery apps, or anywhere else on the internet.

For an even easier way to get professional menu photos, sign up with Grubhub Restaurants. Part of your membership includes access to a free professional shoot of your menu. That way you can showcase your dishes to customers without worrying about photography details.

9. Edit, Edit, Edit

Pay attention to editing, too. You can crop photos to fit into your menu or eliminate excessive white space to keep the focus on your dish. Play around with exposure and lighting to see if you can make certain colors pop. But remember, you don’t want your food to look artificial and this isn’t the time for artsy takes on comfort food (purple pot roast is not a tempting sight). 

Example: P.S. Kitchen jazzes up their Creamy Potato Salad using celery, red onions, herbs, and spices, and thanks to pro photography, hungry customers can see hints of those ingredients throughout this crisp, clean picture.

Ready to take your restaurant menu to the next level? Discover what you can really do with Grubhub at your side.

From infusing your existing menu with full-color photos to helping potential customers understand the intricacies of your signature dishes, Grubhub is here to help you take your menu to the next level.  

When you partner with Grubhub for Restaurants, you’ll receive a dedicated Account Advisor who’s experienced in restaurant success and invested in driving your restaurant’s performance on the Grubhub platform. Not only will they schedule your free professional photoshoot, but they’ll also connect you to internal experts who can provide menu consultation services to fuel takeout and delivery success

Ready to get started? Sign up with Grubhub today and your first 60 days are free!

Grow your restaurant business and increase your restaurant sales with Grubhub for Restaurants- the largest online ordering marketplace and food delivery app

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Join Grubhub Marketplace with customizable options

Flexible packages with marketing commissions as low as 5%. Choose the one that’s right for your restaurant.

Helping your business is our business

When you partner with Grubhub for Restaurants, you get instant access to 33 million hungry customers eager to order online from local restaurants. Reach new customers and get more delivery and pickup orders today—it’s free and easy to get started.

Reach new customers

Over 80% of independent restaurants agree that Grubhub for Restaurants increases customer frequency

Module-3-ICON-Homepage

Increase your delivery and takeout sales

Get access to easy and free-to-use promotions and loyalty tools to acquire new customers and turn them into loyal fans

Simplify your operations with industry-leading technology

7 in 10 independent operators rank Grubhub highest among leading providers for its technology package (Technomic 2019)

Expert support whenever you need it

Free support from real experts, including a 24/7 customer care support team and dedicated Account Success Managers

How does Grubhub for Restaurants work?

Sign up for free

Tell us about your restaurant and we’ll get you set up online. Choose your own flexible pricing option with no up-front costs or long-term commitment. You also have the option of driving customers to your own branded commission-free ordering website with Grubhub Direct

Your menu is listed on Grubhub Marketplace

Your restaurant will start appearing on Grubhub.com, Seamless.com and mobile apps.

Watch the orders roll in

Easily manage and fulfill pickup and delivery orders with the complimentary tablet, or on your own device. You’ll receive payment for orders placed by Grubhub customers.

Grubhub is essential to our business.”

Chef Hillary Sterling Cayenne, Nashville Hot Chicken

When it comes to order fulfillment, you have options

Your restaurant will be listed on Grubhub Marketplace, where customers can choose pickup or delivery. For delivery orders, you can use our drivers or your own.

Fill out the form to get started and choose from these options:

See for yourself how you could boost your profits

Try the Restaurant profit calculator to see what joining Grubhub for Restaurants could mean for your business.

How to write captivating menu descriptions that will increase your delivery and takeout sales

When thinking about writing a menu that will increase your delivery and takeout sales, it’s important to remember that your menu is your first impression with your customers. Your menu is a reflection of your restaurant’s concept, style and quality that you deliver. If crafted correctly, menu descriptions encourage customers to order and ultimately set their meal expectations. 

With 86% of millennials opting to try a new restaurant based on food-related content they spotted online, creating mouthwatering menu descriptions will help entice in-person diners as well as helping you stand out on an online ordering platform like Grubhub Marketplace. 

Five tips for writing mouth-watering menu descriptions

Here are five tips to help you create compelling food descriptions and perfect your restaurant menu.

Use your menu descriptions to highlight critical differentiators

According to the Food and Brand Lab at Cornell University, using descriptive words on your menu can boost sales by 27%. Of course, some of those words are obvious food-related adjectives (more on those in a moment). However, they also focus on what makes your menu items different from those offered by your competition. 

For instance, some 62% of diners say they’re more likely to eat at restaurants that use locally sourced ingredients. To capture those diners it’s important to highlight locally sourced ingredients in your menu descriptions.  

Nostalgia, quality, and authenticity are also high on the list of things consumers value and look for on menu restaurants.

captivating menu description example

  • Simple description: Steak and fries
  • Stronger description: Charcoal-grilled local Kolmar Farms strip steak and hand-cut Idaho russet fries
  • Simple description: House salad
  • Stronger description: House-grown greens with spring vegetables and tangy Meyer lemon vinaigrette

Depending on your menu format, you may use a simple title followed by a more expansive description:

  • Grandma’s Sunday Gravy: Grandma’s secret sauce with San Marzano tomatoes and fresh oregano simmered for eight hours then poured over handmade spaghetti

Some people will only read the title, so make sure it pops. Think of the title as the sound byte and the following description as the entire song.

Keep your menu descriptions concise

When you’re proud of your menu items, it’s natural to try to include every adjective you can think of. The problem with long descriptions is that guests rarely read them.

Keep descriptions short and concise, relying on words that pack a punch to paint a vivid and enticing picture. Remember, you’re giving guests just enough information to make their mouths water. 

If you need to pare back a lengthy description, consider which words are selling points and which are just fluff.

Concise menu description example

  • Okay description: Tasty pan-seared 1-lb Kolmar Farms cheeseburger with soft sesame-stuffed brioche bun, delicious roasted garlic aioli, crisp lettuce, fresh tomato, and red onion
  • Better description: Juicy 1-lb Kolmar Farms cheeseburger with roasted garlic aioli on a brioche bun

The second description still has some heft, but we’ve removed low-value adjectives like “tasty” and “soft” while still emphasizing the burger’s flavor, texture, and even the origin of the meat.

Write enticing menu descriptions using words designed to ignite the senses

Those descriptive words mentioned above are back in a big way. 

Consider this: On average, guests spend just 109 seconds perusing their menu. You have less than two minutes to introduce all your menu items, highlight the ones that make you the most money, and make it easier for guests to decide what to order.

Using words that speak to each of the five senses tantalizes diners while also setting expectations about what guests will be getting when their plate, bowl, or glass finally arrives.

Start with words that describe texture and flavor:

Start with words that describe texture and flavor:

  • Crunchy
  • Crispy
  • Creamy
  • Smoky
  • Velvety
  • Zesty
  • Chewy
  • Tart
  • Light
  • Tender
  • Sticky
  • Runny
  • Sweet
  • Tangy
  • Rich
  • Airy
  • Flaky
  • Doughty

Other descriptors might relate to the preparation, such as:

  • Toasted
  • Pan-seared
  • Stuffed
  • Reduction
  • Smothered
  • Sizzling
  • Slow-roasted
  • Simmered
  • Char-grilled
  • Kneaded
  • Encrusted
  • Marinated
  • Glazed
  • Deep-fried
  • Fermented
  • Sauteed
  • Sous vide
  • Whipped
  • Stewed

Then some words hint as to how a dish will make you feel:

  • Refreshing
  • Comforting
  • Mouthwatering
  • Sinful

Descriptive menu item example

  • Simple description: Lobster with linguini in cream sauce
  • Stronger description: Butter-poached Maine lobster with oven-roasted local tomatoes, handmade linguini, and a peppery tarragon cream sauce
  • Simple description: Pears and vanilla gelato
  • Stronger description: Cinnamon baked Anjou pears with creamy honey-vanilla gelato and crunchy candied pecans

Include quantity and drop the dollar sign

Guests should always know how much they’re getting and what that serving will cost. Anything shared, such as an appetizer or family-style entrée, should be clearly denoted as a larger portion as part of the menu description. 

  • Simple description: Crab rangoon
  • Better description: Six pieces of crispy crab Rangoon stuffed with creamy cheese and jumbo lump crab

Additionally, consider dropping the dollar sign. One study found that diners make a stronger financial association when menu items are priced using a dollar sign. As a result, they opt for cheaper choices

 

Instead, experts recommend using a standalone numeral with no dots or dashes in between the number and description.

  • Simple description: Crab rangoon………… $12
  • Stronger description: Six pieces of crispy crab Rangoon stuffed with creamy cheese and jumbo lump crab 12

Know your audience

When was the last time you wrote an email without first knowing who you were sending it to? Your menu is a message, and while it may not be personalized for every customer reading it, you can tailor your descriptions to your audience — as long as you understand who that audience is.


From gen-z diners looking for healthy and sustainable menu options to millennials who love to explore new flavors and cuisines, diners span all kinds of demographics. Each of those demographics has its own way of talking, absorbing information, and determining where they want to eat.

The next step to optimizing your menu for online ordering success? Food photography!

The only thing better than describing your menu items is offering customers actual photographs. The best scenario is pairing excellent descriptions with equally fantastic photos. Studies show that people only remember about 10% of the information they read, but if you combine that information with a corresponding image, recall rates jump to 65%

At Grubhub, we’ve seen how impactful food photography can be for restaurant’s takeout and delivery sales. According to Grubhub research, restaurants with photos in their menu received 70% more online orders and 65% higher takeout and delivery sales. 

Are you worried about finding and vetting a professional food photographer? When you partner with Grubhub for Restaurants, we’ll send a professional photographer to your restaurant to take incredible photos of your food — all for free.

Optimize your menu for takeout and delivery success with Grubhub for Restaurants

Your menu is an extension of your restaurant’s brand. Mouthwatering menu descriptions aren’t just window dressing; they’re your most significant opportunity to engage consumers and get them interested in your product. Add photography into the mix, and you’re silently selling every single dish on your menu without saying a word.

We’re here to help you optimize your online ordering menu for success. When you partner with 

Grubhub for restaurants, you’ll receive a dedicated Account Advisor, a restaurant success expert, invested in your restaurant’s success on the Grubhub platform. Not only will they schedule your free professional photoshoot, but they’ll also connect you with internal experts who can provide you menu consultation services designed to optimize your menu for takeout and delivery success.

Ready to get started? Sign up today! 

Food delivery services Boston

You serve Boston. And we serve you.

Join Grubhub for Restaurants and
together we’ll reach new customers and
increase your takeout and delivery sales.

The first 90 days are free for Boston restaurants








Proven to bring in new customers

When Boston restaurants like yours partner with Grubhub, the orders—and new customers—start rolling in.

+52%

of the Grubhub orders restaurants receive in the first 6 months after joining Grubhub come from new customers.*

+90%

of independent restaurants are satisfied with their partnership with Grubhub. This is the highest level of satisfaction among users of leading providers.**

restaurant owner getting ready to open for the day and accept Grubhub orders

Helping your business is our business

When you partner with Grubhub for Restaurants, you get instant access to 33 million hungry customers eager to order online from local restaurants. Reach new customers and get more delivery and pickup orders today– it’s free and easy to get started.

Grubhub delivery driver picking up an order from a restaurant
Grubhub delivery bag icon

Reach new customers

Over 80% of independent restaurants agree that Grubhub for Restaurants increases customer frequency.*
Dollar bill icon

Increase your delivery and takeout sales

Get access to easy and free-to-use promotions and loyalty tools to acquire new customers and turn them into loyal fans.
Grubhub merchant dashboard icon

Simplify your operations with industry-leading technology

7 in 10 independent operators rank Grubhub highest among leading providers for its technology package.*
phone icon

Expert support whenever you need it

Free support from real experts, including a 24/7 customer care support team and dedicated Account Success Managers.
restaurant chef preparing orders to be picked up by Grubhub

How does Grubhub for Restaurants work?

1

Sign up for free

Tell us about your restaurant and we’ll get you set up online. Choose your own flexible pricing option with no up-front costs or long-term commitment. You also have the option of driving customers to your own branded commission-free ordering website with Grubhub Direct.

2

Your menu is listed onGrubhub Marketplace

Your restaurant will start appearing on Grubhub.com, Seamless.com and mobile apps.

3

Watch the orders roll in

Easily manage and fulfill pickup and delivery orders with the complimentary tablet, or on your own device. You’ll receive payment for orders placed by Grubhub customers.

Whichever neighborhood you’re in, you have order fulfillment options

Your restaurant will be listed on Grubhub Marketplace, where customers can choose pickup or delivery. For delivery orders, you can use our drivers or your own. Fill out the form to get started and choose between Grubhub delivery or self-delivery.

Grubhub delivery car ready to deliver Grubhub orders
Grubhub profit calculator on a laptop

Boost your sales with Grubhub

Try the Restaurant profit calculator to see what joining Grubhub for Restaurants could mean for your business. Ready to start boosting orders now? Just fill out the form below.

Get started today and your first 90 days are free








Grubhub delivery bag icon
*Restaurant performance metrics based on 2021 Grubhub data ** Source: Technomic, Inc. “Restaurant Insights” Survey (2019) in partnership with Grubhub (N = 40). Proportion of respondents who rank Grubhub No. 1 (most satisfied) for a strong partner for the business.

Grubhub is a popular food delivery app in Boston. Boston restaurants interested in signing up with Grubhub for restaurants can do so by clicking here.

Grubhub is one of the best food delivery services in Boston. We offer Boston restaurants a multitude of delivery services and solutions proven to boost revenue and increase profitability. Fill out the form above to get started!

Once you sign up and get started with Grubhub for Restaurants, your menu will be listed on the Grubhub Marketplace, making it available to Boston diners who use Grubhub.

Your Marketplace listing and menu will appear on Grubhub.com, Seamless.com, and mobile apps.

Once your restaurant is listed, you can easily manage and fulfill pickup and delivery orders with the complimentary tablet, your own device, or through your Point-of-Sale (POS) system.

Boston restaurants interested in joining Grubhub for Restaurants can do so by filling out the form above.

There is no sign-up cost for your Boston restaurant to join Grubhub for Restaurants and it is also free to get listed on the Grubhub Marketplace. There is a marketing percentage that Grubhub keeps when you get an order.
Click here to learn more about our flexible pricing packages.

Grubhub is available in Boston, making it the perfect tool for Boston restaurants interested in growing their takeout and delivery business.

Philadelphia restaurants: Sign up for food delivery in Philadelphia

You serve Philadelphia. And we serve you.

Join Grubhub for Restaurants and
together we’ll reach new customers and
increase your takeout and delivery sales.

The first 90 days are free for Philadelphia restaurants








Proven to bring in new customers

When Philadelphia restaurants like yours partner with Grubhub, the orders—and new customers—start rolling in.

+52%

of the Grubhub orders restaurants receive in the first 6 months after joining Grubhub come from new customers.*

+90%

of independent restaurants are satisfied with their partnership with Grubhub. This is the highest level of satisfaction among users of leading providers.**

restaurant owner getting ready to open for the day and accept Grubhub orders

Helping your business is our business

When you partner with Grubhub for Restaurants, you get instant access to 33 million hungry customers eager to order online from local restaurants. Reach new customers and get more delivery and pickup orders today– it’s free and easy to get started.

Grubhub delivery driver picking up an order from a restaurant
Grubhub delivery bag icon

Reach new customers

Over 80% of independent restaurants agree that Grubhub for Restaurants increases customer frequency.*
Dollar bill icon

Increase your delivery and takeout sales

Get access to easy and free-to-use promotions and loyalty tools to acquire new customers and turn them into loyal fans.
Grubhub merchant dashboard icon

Simplify your operations with industry-leading technology

7 in 10 independent operators rank Grubhub highest among leading providers for its technology package.*
phone icon

Expert support when you need it

Free support from real experts, including a 24/7 customer care support team and dedicated Account Success Managers.
restaurant chef preparing orders to be picked up by Grubhub

How does Grubhub for Restaurants work?

1

Sign up for free

Tell us about your restaurant and we’ll get you set up online. Choose your own flexible pricing option with no up-front costs or long-term commitment. You also have the option of driving customers to your own branded commission-free ordering website with Grubhub Direct.

2

Your menu is listed onGrubhub Marketplace

Your restaurant will start appearing on Grubhub.com, Seamless.com and mobile apps.

3

Watch the orders roll in

Easily manage and fulfill pickup and delivery orders with the complimentary tablet, or on your own device. You’ll receive payment for orders placed by Grubhub customers.

Whichever neighborhood you’re in, you have order fulfillment options

Your restaurant will be listed on Grubhub Marketplace, where customers can choose pickup or delivery. For delivery orders, you can use our drivers or your own. Fill out the form to get started and choose between Grubhub delivery or self-delivery.

Grubhub delivery car ready to deliver Grubhub orders
Grubhub profit calculator on a laptop

Boost your sales with Grubhub

Try the Restaurant profit calculator to see what joining Grubhub for Restaurants could mean for your business. Ready to start boosting orders now? Just fill out the form below.

Get started today and your first 90 days are free








Grubhub delivery bag icon
*Restaurant performance metrics based on 2021 Grubhub data ** Source: Technomic, Inc. “Restaurant Insights” Survey (2019) in partnership with Grubhub (N = 40). Proportion of respondents who rank Grubhub No. 1 (most satisfied) for a strong partner for the business.

Grubhub is a popular food delivery service in Philadelphia. If you are a Philadelphia restaurant interested in joining Grubhub and growing your delivery and takeout business, please fill out the form above.

Philadelphia restaurants interested in joining Grubhub for Restaurants can do so by filling out the form above.

Philadelphia restaurants: once you get started with Grubhub for Restaurants, your menu will be listed on the Grubhub Marketplace, making it available to Philadelphia diners who use Grubhub.

Your Marketplace listing and menu will appear on Grubhub.com, Seamless.com, and mobile apps.

Once your restaurant is listed, you can easily manage and fulfill pickup and delivery orders with the complimentary tablet, your own device, or through your Point-of-Sale (POS) system.

There is no sign-up cost for your Philadelphia restaurant to join Grubhub for Restaurants, and it is also free to get listed on the Grubhub Marketplace. There is a marketing percentage that Grubhub keeps when you get an order. Click here to learn more about our flexible pricing packages.

Scoop DeVille: Perfecting the art of ice cream delivery with Grubhub

Scoop DeVille is an ice cream institution in the heart of Philadelphia, and according to Gotham Magazine one of the top 20 best ice cream shops across America.

Known as the only ice cream shop in Philly where customers can create their own flavor of soft-serve right on the spot, Scoop Deville has become a destination for Philadelphians and tourists craving a sweet and quirky ice cream treat.

Since Scoop DeVille first opened in 1989, it has grown into five locations, including one ghost kitchen operation. And at the helm of this successful expansion is Spencer Philips, the owner and operator of Scoop DeVille.

Spencer always knew delivery was the future of the restaurant industry

Spencer Philips has an eye for innovation. Before owning Scoop DeVille, he always believed delivery was the future of the restaurant industry. That’s why when he first took over Scoop DeVille, he called Grubhub.

“I thought offering delivery was a competitive advantage for us,” explained Spencer. “There were tons of delivery options for pizza or Chinese food- but when you think of ice cream and desserts, there weren’t a lot of options to choose from.”

Since those early delivery days, Spencer and his team have perfected the art of ice cream delivery with the help of Grubhub’s insights dashboard and menu management tools. 

“I spent a lot of time changing my Grubhub menu and analyzing how those changes impacted sales,” Spencer said. “Grubhub’s dashboard and web portal are by far the best of all the delivery platforms.”

"Grubhub is actually a partner."
Spencer Philips
Scoop DeVille

In addition to finding success with Grubhub’s easy-to-use tools and analytics, Spencer has also benefited from connecting with his Account Advisor. When restaurants partner with Grubhub for Restaurants, they are assigned an Account Advisor who works one-on-one to ensure success on the Grubhub platform. 

Spencer’s Account Advisor has helped Scoop DeVille set up new locations on Grubhub and launch new virtual restaurant concepts. “Other delivery platforms do not provide a single point of contact, or if they do, it changes a lot of the time,” Spencer said. “Scott, my Account Advisor, has been my guy for a long time.”

Finding Success with Grubhub for Restaurants

By leveraging his partnership with Grubhub, Scoop DeVille has been able to drive additional revenue through delivery. The proof is in the numbers: between May 2020 and February 2021, 25% of Scoop DeVille’s sales came from Grubhub.

Spencer has also watched first-time delivery customers brought in through Grubhub grow into loyal Scoop DeVille diners.  “The amount of new customers I have gained in-store because they heard about me through delivery has been huge,” Spencer said. In fact, during that same time period, 74% of Scoop Deville’s Grubhub orders came from first-time customers. 

Spencer Philips is the epitome of an innovative restauranteur. Whether he is leading the industry by becoming one of the first ice cream and dessert shops to tap into online ordering and delivery, developing a quirky take on an ice cream classic, or building his own virtual restaurant brands, Spencer is always two steps ahead of the crowd. 

As Spencer finds new ways to share his passion for ice cream with Philadelphians, he knows his partnership with Grubhub will continue to drive value to his bottom line and support his future business goals.

Ready to join Grubhub for Restaurants? Sign up today and your first 60 days are free! 

Food delivery New York

You serve New Yorkers. And we serve you.

Join Grubhub for Restaurants and
together we’ll reach new customers and
increase your takeout and delivery sales.

The first 90 days are free for New York restaurants








Proven to bring in new customers

When New York restaurants like yours partner with Grubhub, the orders—and new customers—start rolling in.

+54%

of the Grubhub orders restaurants receive in the first 6 months after joining Grubhub come from new customers.*

+90%

of independent restaurants are satisfied with their partnership with Grubhub. This is the highest level of satisfaction among users of leading providers.**

restaurant owner getting ready to open for the day and accept Grubhub orders
Madame Vo owners sharing their success with Grubhub New York

“Most of the orders

we get come from Grubhub.”

Leah Cohen, 
Chef & Owner, Pig & Khao, 
Lower East Side, New York City

Helping your business is our business

When you partner with Grubhub for Restaurants, you get instant access to 33 million hungry customers eager to order online from local restaurants. Reach new customers and get more delivery and pickup orders today– it’s free and easy to get started.

Grubhub delivery driver picking up an order from a restaurant
Grubhub delivery bag icon

Reach new customers

Over 80% of independent restaurants agree that Grubhub for Restaurants increases customer frequency.*
Dollar bill icon

Increase your delivery and takeout sales

Get access to easy and free-to-use promotions and loyalty tools to acquire new customers and turn them into loyal fans.
Grubhub merchant dashboard icon

Simplify your operations with industry-leading technology

7 in 10 independent operators rank Grubhub highest among leading providers for its technology package.*
phone icon

Expert support whenever you need it

Free support from real experts, including a 24/7 customer care support team and dedicated Account Success Managers.
restaurant chef preparing orders to be picked up by Grubhub

How does Grubhub for Restaurants work?

1

Sign up for free

Tell us about your restaurant and we’ll get you set up online. Choose your own flexible pricing option with no up-front costs or long-term commitment. You also have the option of driving customers to your own branded commission-free ordering website with Grubhub Direct.

2

Your menu is listed onGrubhub Marketplace

Your restaurant will start appearing on Grubhub.com, Seamless.com and mobile apps.

3

Watch the orders roll in

Easily manage and fulfill pickup and delivery orders with the complimentary tablet, or on your own device. You’ll receive payment for orders placed by Grubhub customers.

Whichever neighborhood you’re in, you have order fulfillment options

Your restaurant will be listed on Grubhub Marketplace, where customers can choose pickup or delivery. For delivery orders, you can use our drivers or your own. Fill out the form to get started and choose between Grubhub delivery or self-delivery.

Grubhub delivery car ready to deliver Grubhub orders
Grubhub profit calculator on a laptop

Boost your sales with Grubhub

Try the Restaurant profit calculator to see what joining Grubhub for Restaurants could mean for your business. Ready to start boosting orders now? Just fill out the form below.

Get started today and your first 90 days are free








Grubhub delivery bag icon

Grubhub is available in New York! If you are a New York City restaurant interested in signing up with Grubhub, please fill out the form above!

Grubhub is a popular New York City food delivery app. If you are a New York restaurant interested in joining Grubhub and growing your delivery and takeout business, please fill out the form above.

Once you sign up and get started with Grubhub for Restaurants, your menu will be listed on the Grubhub Marketplace, making it available to New York diners who use Grubhub.

Your Marketplace listing and menu will appear on Grubhub.com, Seamless.com, and mobile apps.

Once your restaurant is listed, you can easily manage and fulfill pickup and delivery orders with the complimentary tablet, your own device, or through your Point-of-Sale (POS) system.

There is no sign-up cost for your New York restaurant to join Grubhub for Restaurants and it is also free to get listed on the Grubhub Marketplace. There is a marketing percentage that Grubhub keeps when you get an order.
Click here to learn more about our flexible pricing packages.

*Restaurant performance metrics based on 2021 Grubhub data ** Source: Technomic, Inc. “Restaurant Insights” Survey (2019) in partnership with Grubhub (N = 40). Proportion of respondents who rank Grubhub No. 1 (most satisfied) for a strong partner for the business.

Chicago restaurants: sign up for food delivery services Chicago

You serve Chicago. And we serve you.

Join Grubhub for Restaurants and
together we’ll reach new customers and
increase your takeout and delivery sales.

The first 90 days are free for Chicago restaurants








Proven to bring in new customers

When Chicago restaurants like yours partner with Grubhub, the orders—and new customers—start rolling in.

+61%

of the Grubhub orders restaurants receive in the first 6 months after joining Grubhub come from new customers.*

+90%

of independent restaurants are satisfied with their partnership with Grubhub. This is the highest level of satisfaction among users of leading providers.**

restaurant owner getting ready to open for the day and accept Grubhub orders
Mykonos Green Restaurant staff sharing their success with Grubhub Chicago

“Our outdoor patio is great, but for those rainy days Grubhub has been a big help to us. It evens out our sales.”

Madeline Merageas, Manager, Mykonos Greek Restaurant, Niles

Helping your business is our business

When you partner with Grubhub for Restaurants, you get instant access to 33 million hungry customers eager to order online from local restaurants. Reach new customers and get more delivery and pickup orders today– it’s free and easy to get started.

Grubhub delivery driver picking up an order from a restaurant
Grubhub delivery bag icon

Reach new customers

Over 80% of independent restaurants agree that Grubhub for Restaurants increases customer frequency.*
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Increase your delivery and takeout sales

Get access to easy and free-to-use promotions and loyalty tools to acquire new customers and turn them into loyal fans.
Grubhub merchant dashboard icon

Simplify your operations with industry-leading technology

7 in 10 independent operators rank Grubhub highest among leading providers for its technology package.*
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Expert support whenever you need it

Free support from real experts, including a 24/7 customer care support team and dedicated Account Success Managers.
restaurant chef preparing orders to be picked up by Grubhub

How does Grubhub for Restaurants work?

1

Sign up for free

Tell us about your restaurant and we’ll get you set up online. Choose your own flexible pricing option with no up-front costs or long-term commitment. You also have the option of driving customers to your own branded commission-free ordering website with Grubhub Direct.

2

Your menu is listed onGrubhub Marketplace

Your restaurant will start appearing on Grubhub.com, Seamless.com and mobile apps.

3

Watch the orders roll in

Easily manage and fulfill pickup and delivery orders with the complimentary tablet, or on your own device. You’ll receive payment for orders placed by Grubhub customers.

Whichever neighborhood you’re in, you have order fulfillment options

Your restaurant will be listed on Grubhub Marketplace, where customers can choose pickup or delivery. For delivery orders, you can use our drivers or your own. Fill out the form to get started and choose between Grubhub delivery or self-delivery.

Grubhub delivery car ready to deliver Grubhub orders
Grubhub profit calculator on a laptop

Boost your sales with Grubhub

Try the Restaurant profit calculator to see what joining Grubhub for Restaurants could mean for your business. Ready to start boosting orders now? Just fill out the form below.

Get started today and your first 90 days are free








Grubhub delivery bag icon
*Restaurant performance metrics based on 2021 Grubhub data ** Source: Technomic, Inc. “Restaurant Insights” Survey (2019) in partnership with Grubhub (N = 40). Proportion of respondents who rank Grubhub No. 1 (most satisfied) for a strong partner for the business.

Chicago restaurants interested in joining Grubhub for Restaurants can do so by filling out the form above.

Once you sign up and get started with Grubhub for Restaurants, your menu will be listed on the Grubhub Marketplace, making it available to Chicago diners who use Grubhub.

Your Marketplace listing and menu will appear on Grubhub.com and mobile apps.

Once your restaurant is listed, you can easily manage and fulfill pickup and delivery orders with the complimentary tablet, your own device, or through your Point-of-Sale (POS) system.

There is no sign-up cost for your Chicago restaurant to join Grubhub for Restaurants, and it is also free to get listed on the Grubhub Marketplace. There is a marketing percentage that Grubhub keeps when you get an order.

Grubhub is a popular food delivery service in Chicago. Chicago restaurants interested in signing up with Grubhub for Restaurants can do so by filling out the form above.

Ready to tap into Grubhub Delivery? Here are four tips to ensure success

Reaching customers takes more than just opening up your door. That’s why restaurants are partnering with third-party delivery service providers like Grubhub. With Grubhub Delivery, customers can place orders from your restaurant and have it arrive quickly- with just a couple of clicks from the Grubhub app. 

Adding delivery to your restaurant instantly allows you to reach more customers and grow your revenue. In fact, 70% of restaurants, on average, say off-premise orders make up a larger percentage of sales than they did pre-pandemic. 

That’s why it’s more important now than ever to make sure you’re getting the most out of your restaurant delivery partner.

Why are restaurants partnering with third-party delivery services providers?

As the demand for food delivery rises, restaurants are partnering with third-party delivery providers, like Grubhub, to help ease delivery operations and reach new customers. Outsourcing your delivery operations can simplify your workflow, building awareness for your restaurant while boosting your revenue. 


Signing your restaurant up for a food delivery app can also give you instant access to customer data so you can track your restaurant’s performance. Learn more about why restaurants are partnering with third-party delivery providers here.

4 tips to optimize your third-party delivery strategy

Signing up for Grubhub Delivery is the first step in building your delivery customer base. But to continue to grow your business and smooth your operations you’re going to need to develop a successful delivery strategy that fits your business’ needs.  Here are four tips to help you get started: 

1. Set the right delivery boundaries

When you set your delivery boundaries be sure to keep food quality top of mind. Keep in mind the following factors that can impact your delivery time:

  • Your location
  • The population density in your area
  • Traffic

When you partner with Grubhub, our algorithm will create multiple delivery boundaries that are calculated based on drive time in your specific market, ensuring your customers receive their meal on time while also protecting the quality of your food.

2. Tailor your Grubhub delivery menu for success

Some food items on your menu are ideal for sit-down customers but won’t make it to the customer’s doorstep in the same delicious condition. Consider creating a menu for takeout and delivery customers that is optimized to withstand the journey to diners’ homes. Swap out items that may melt or fall apart during travel for dishes that are easy to pack. You can even amend less durable ingredients in your popular dishes to create a just as tasty delivery version.

Looking for more tips on how to craft a menu build for delivery? Check out this delivery menu article.

3. Use the right delivery packaging

After you craft the perfect delivery menu, you want to be sure that your dishes can maintain their quality as they reach your diners. While third-party delivery services like Grubhub are committed to protecting your food quality, how the food is packaged plays a critical role in the success of your delivery program. That’s where finding the right food packaging comes in.

There are many materials for food packaging, and different types of dishes travel best in different containers. Plastic and cardboard are go-to’s for larger, warm dishes, while aluminum foil is great for burgers and sandwiches. Customers also value sustainability, so it’s important to evaluate how environmentally friendly your packaging is.

4. Keep your restaurant operations efficient with Grubhub Delivery

A huge benefit of partnering with a third-party delivery service like Grubhub is the operational organization built into the service to tighten up the order processing time. Partnering with Grubhub can cut down your delivery order processing time by more than half. Not only does this increase order accuracy, but it also ensures food gets to your hungry customers much faster.

Additionally, when you use Grubhub for delivery you don’t need to worry about managing and employing your own delivery drivers– making your life, and your restaurant operations, much easier. 

How much does Grubhub Delivery cost?

Grubhub charges a 10% fee for delivery services. With this fee, you not only get the power of our delivery fleet but also:

Professional on-demand delivery drivers

Our drivers are recruited and hired based on their experience and undergo an extensive background check to ensure our delivery service protects the integrity of your menu and brand. We assign each delivery to the most suitable driver based on location and traffic patterns.

Real-time order tracking

Our technology ensures delivery orders are handled quickly and efficiently. When you sign up for delivery we’ll provide you with the technology and support to manage the flow of delivery orders from your tablet, phone, or computer. Additionally, you can monitor orders with real-time GPS tracking.

Reduce your administrative work

Managing drivers, scheduling, payroll, and insurance is a lot of work. When you partner with Grubhub Delivery you can let our systems take the lead on those administrative burdens.

How to get started with Grubhub Delivery

When you sign up for Grubhub you will have the option to select from the following delivery services: 

Grubhub Delivery

With Grubhub Delivery you will get access to our fleet of Grubhub Drivers who will pick up and deliver your orders directly to your customers’ doors in insulated delivery bags. Best part? We take care of coordinating, compensating, and managing the drivers. 

Self Delivery

With self-delivery, you use your own drivers to deliver orders placed on the Grubhub app to your customers. You have control over your delivery boundaries and fees. 

In addition to these order fulfillment options, every restaurant that signs up with Grubhub will automatically have the ability to accept pickup orders from Grubhub customers. 

Ready to get started? Sign up with Grubhub for Restaurants today.

graphic banner illustrating the power of a Grubhub partnership

6 reasons independent restaurants partner with food delivery apps

The pandemic accelerated the need for takeout and delivery, and that demand is continuing to grow. Customers are comfortable with dining at home and are looking for your restaurant to give them that experience. The proof is in the numbers: 68% of adults say they are more likely to purchase takeout or delivery now than before the pandemic.

That’s why restaurants are partnering with food delivery apps like Grubhub.  

Why do independent restaurants partner with food delivery apps?

According to Insider Intelligence, by the end of 2020, 45.6 million people will be using mobile food delivery apps to order their next meal, and analysts expect that number to reach nearly 54 million by 2023. Independent Restaurants across the country are tapping into these millions of diners who use food delivery apps every day to order their next meal. 

Food delivery apps, like Grubhub, will offer you the delivery logistics to ensure these new customers you are reaching get their food on time — but that’s just the start. 

Here are six reasons why independent restaurants partner with food delivery apps like Grubhub:

1. Boost your revenue and profitability

As restaurants begin to open their doors to customers, it’s clear that the demand for delivery is strong and not going away. Customers still crave the convenience ordering a meal out brings to their lifestyles, and they are doing this through delivery apps. And independent restaurants are increasing their revenue by tapping into the demand for takeout and delivery. 

Chef Josie Smith-Malave has seen the impact partnering with Grubhub can have on profits at her restaurant Bubbles & Pearls in Wilton Manors, Florida.

While Chef Josie didn’t initially envision offering delivery services for her restaurant, she couldn’t ignore the demand of her customers- which is why she turned to Grubhub for delivery.

“With Grubhub, you are talking about adding an additional $300- $500 a night in revenue to your business -- and when you are a small business, $500 goes a long way.”
Chef Josie
Bubbles & Pearls

2. Build awareness for your restaurant and reach new customers

Joining a food delivery app gives your restaurant instant access to new diners eager to order takeout and delivery from local restaurants. In fact, over 33 million customers tap into the Grubhub app to order their next meal. By simply listing your restaurant on Grubhub Marketplace you are building awareness for your restaurant with diners. 

Erika Emeruwa, co-owner of The Council Cafe in New York, understands firsthand how a partnership with Grubhub can help build awareness with new customers. Erika and her partner opened her restaurant right at the start of the pandemic. They knew they needed to find a way to bring in customers, so they turned to Grubhub to get their name out there.

“As a new business, we knew we needed an awareness driver to tell people we were here.Grubhub allowed us to get in front of customers that didn’t know us."
Erika Emeruwa built a successful restaurant business during the COVID-19 pandemic.
Erika Emeruwa
The Council Cafe

By joining Grubhub Marketplace, The Council Cafe has seen month-to-month growth in sales and established its credibility with new customers.

3. Outsourcing your delivery operations can simplify your workflow

Restaurant operators have a lot on their plate. From overseeing the kitchen to coordinating front-of-house staff and ensuring customers are satisfied, it can be difficult to manage delivery and takeout orders as well. 

When you partner with a food delivery app they already have the infrastructure and technology in place to manage deliveries, reach customers, and promote your restaurant’s brand.

4. Convenience for you and your customers

Gone are the days of picking up a phone and waiting to talk to a person to place a delivery order. Ordering phone calls that take on average two minutes can be cut to 45 sections when you use a third-party delivery service like Grubhub. When you partner with a third-party delivery service provider, your restaurant will be listed on a food delivery app marketplace where customers can easily find you, scroll through your menu, and place an order.

Once your restaurant is listed on a virtual marketplace, a food delivery app streamlines the ordering and delivery process. Food delivery apps make the dining experience smoother for both restaurateurs and diners.

On your end, this means easy access to promotions and tools to manage orders. On the other side, customers can simply place an order and track it in real-time right from their phone as it is getting prepared and delivered.

5. Get access to data-driven insights and recommendations to drive your business

Signing your restaurant up for a food delivery app can give you instant access to customer data. Restaurants that sign up with Grubhub get access to their own customized insights dashboard designed to help you keep track of your restaurant’s performance.

6. A partner beyond delivery

Food delivery apps provide more than just logistics. For instance, at Grubhub every restaurant that signs up gets a dedicated Account Advisor who is personally invested in your business’ success. They work hand-in-hand with you to optimize your Grubhub experience by tapping into data insights and providing recommendations based on diner behavior in your area. 

Adam Weiss, Founder and Director of Honeybee Burger in Los Angeles, has utilized Grubhub services to strive towards his goal of becoming the first national fast-food burger chain that is 100% plant-based.

Weiss relies on his Grubhub Account Advisor to assist with marketing initiatives that have helped Honeybee Burger reach new customers.

Get started with Grubhub Delivery

Adding delivery to your restaurant operations is key to reaching more customers and growing revenue. When you list your restaurant on a food delivery app, you can instantly promote your brand and improve operations without compromising your restaurant’s efficiency. 

Ready to get started with Grubhub Delivery? Sign up today!