The restaurant industry is no stranger to a constantly fluctuating environment, which is why owners and managers should consistently take note of the latest restaurant business tips. It’s a tough industry with a lot of competition. A few helpful insights could be the difference between increasing sales and closing your doors for good.
3 Restaurant Business Tips for Sustained Success
At GrubHub, we know that there is no perfect formula to running a successful restaurant and keeping a steady flow of business. Beyond the financial aspects and time commitment, there are a few steps restaurant owners can take to increase their chances of keeping a restaurant profitable.
Whether you’ve been in the industry for several decades or are getting ready to take your first steps as an owner, these restaurant business tips can go a long way toward helping you reach new levels of success.
1. Leverage third-party online ordering. Mobile ordering and delivery requests are constantly on the rise – and restaurants need to keep up with demand. Third-party order management can help restaurants track and fulfill orders, while customers can receive notifications once their order is processed and on the way.
2. Develop a marketing plan. It’s no secret that a strong marketing plan can be a big success factor for restaurants. For the best results, implement a well thought-out strategy for reaching new customers. Develop a restaurant website, launch an email marketing campaign and build an SEO strategy. We live in a digital era, so restaurants are increasingly likely to reach diners through a computer or smartphone rather than by passing out flyers.
3. Build a social profile. The folks over at Pew Research Center crunched some numbers, and it turns out that 74 percent of Internet users are active on social media. If your restaurant is lacking in the social media department, there are a lot of hungry diners who are unaware that your restaurant even exists. Platforms like Facebook, Twitter and Instagram allow restaurants to connect with diners on a more personal level. Owners and managers can post about weekly specials and events, field customer questions and monitor reviews. Social media is ideal for restaurants to build a community profile. Oh, and did we mention it’s free?
When restaurants partner with GrubHub, they’re tapping into some deep resources. Our marketing efforts, robust online ordering technology, social media strategies and more are the exact tools that restaurant owners and managers need to gain visibility on a local level and establish a strong customer base.
Interested in learning more? Visit our Restaurant Page to see how GrubHub can give your restaurant a competitive advantage.