Whether you’re new to the restaurant industry or a seasoned veteran, finding new and effective ways to increase restaurant sales is a top priority.
There are plenty of traditional techniques to keep customers coming back – seasonal menu offerings, special promotions and coupons among them – but what new marketing opportunities are available to restaurant owners in the digital age? And how can your restaurant growth strategy use the online and mobile landscape to its advantage?
How to Increase Restaurant Sales in the Digital Age
The Internet has completely transformed the way customers discover and interact with restaurants. There are many customer touch points that every restaurant needs to take advantage of—or risk losing their customers to the competition.
Understanding where your customers are interacting with your restaurant is the first step. But it’s even more important to find ways to engage them through their preferred digital channels.
To increase restaurant sales and attract new customers, your restaurant should embrace these digital platforms:
- Restaurant Website – An inviting, well-designed website is the foundation of your restaurant’s digital presence. A website with informative and engaging content and high-quality photos will give interested customers a sense of what it’s like to dine at your restaurant.
- Online Advertising – Unlike print advertising, online ads – when executed correctly – are only served up to people who are actually looking for what you’re selling. That means your restaurant gets in front of hungry diners when they are ready to order. To increase restaurant sales, consider investing in pay-per-click (PPC) advertising and display ads. Online advertising is also cost-effective. When using PPC ads, you only pay when someone clicks on your ad. Plus, online ads usually don’t require many of the extra costs often associated with print advertising. With those extra savings, you can continuously improve your ad strategy and allocate additional dollars to extending your reach.
- Social Media – Social media platforms are a great way to showcase the individuality of your brand. Sharing pictures, videos and timely restaurant information on Twitter, Facebook and Instagram allows patrons to engage with your brand in new and exciting ways. In many cases, fans will share food photos and other content on social media, which is great content for you and helps build awareness for your brand.
- Online Ordering – Don’t take it personally, but sometimes your customers would rather eat your delicious food in the comfort of their own homes. They don’t have to dress up (or even get dressed at all), and can watch their favorite shows while they chow down.
For many, the living room is the perfect dining room, and if your restaurant isn’t offering online ordering for takeout and delivery, you’re missing out on a huge opportunity to increase restaurant sales. Online ordering is quick and easy – and a huge sales opportunity for your business.
At GrubHub we help restaurant owners leverage the new business techniques of the digital era to turn new customers into repeat customers.
Ready to learn more? Visit our Restaurant page to find out how GrubHub can help you increase restaurant sales.