Strategies for Attracting New Customers to Your Restaurant

Attracting new customers to your restaurant can seem like an overwhelming task. After all, repeat diners keep coming back because they love what you’re already doing, so why change?

While you don’t have to make any drastic changes to your overall restaurant experience, it’s important to remember that even the most loyal customers were once first-timers. To continue growing your restaurant’s reputation and clientele, it’s crucial to promote your restaurant in the right way.

Tips for Attracting New Customers to Your Restaurant

Attracting new customers doesn’t have to be an arduous task. In fact, it’s the perfect opportunity to flex your creative muscles and take advantage of new sales and marketing techniques. At GrubHub, we’ve seen the success restaurants have when they use new strategies to bring in new diners.

  • Offer Promotions, Discounts and Deals – Incentives can go a long way. Enticing deals and promotions, such as a discount for new customers on their first meal, can help bring in new patrons. People are always looking for a reason to try out a new restaurant. Eliminating excuses for new customers to give your restaurant a chance can help win repeat business, and a positive experience means they’re more likely to refer their friends.
  • Take Advantage of Social Media – Whether you’re operating a fast-casual burger joint or a five-star restaurant, taking advantage of social media can go a long way in attracting new customers. Facebook, Twitter and Instagram provide ideal opportunities to engage patrons through photo, video and story sharing. Adding a personalized touch, like the story behind your restaurant, enhances the customers’ connection to your restaurant brand. Plus, people love sharing content they’re passionate about with followers and friends. Invest time and creative energy in social media, and watch as new followers turn into new customers.
  • Open New Sales Channels – Customers are not only researching new restaurants online—they’re ordering from them online, too. If your restaurant still relies exclusively on phone orders for takeout or delivery, you’re missing out on a huge slice of the pie. Don’t just be discoverable online. Accept orders online and you’ll be on your way to building an entirely new customer base for your restaurant.

At GrubHub, we help restaurant owners and managers attract new customers to achieve steady revenue growth. Thousands of restaurants rely on GrubHub to grow their businesses.

Want to learn more? Visit our Restaurant page to discover how GrubHub can help you keep attracting new customers.